March 15, 2014

At first glance it may be difficult to figure out what a tech giant like Google shares in common with the women’s feature-smoothing undergarment line Spanx. Although they may seem like completely different operations, both companies share one crucial element: they each have memorable founding stories. With Google, founders Sergey Brin and Larry Page hammered out their first search engine while holed up in a friend’s garage. Meanwhile, Sara Blakely demonstrated the power of Spanx by using a pair of Continue reading

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March 14, 2014

This video documents the personal sacrifices one Texas woman had to make in order to get her bilingual school off the ground.

 

http://nyti.ms/1dpXt7s

 Questions:

  1. What key marketing basic did Adriana use to start her business?
  1. What did Adriana do to help ensure her success in business?

From The New York Times

 

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March 11, 2014

 

When Kevin Hartford lost his consulting job in the mid-1990s, the knowledge and expertise he gained after years of hard work should have been enough to land him another job quickly. However, potential employers became hung up on one particular item not included on Hartford’s resume: his stutter. While his speech impediment had never been a problem at his previous job, Hartford says that it put off recruiters as he went on countless interviews. “I applied for job after Continue reading

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March 3, 2014

 

Crowdfunding websites like Kickstarter and Indiegogo have allowed thousands to receive the capital they need to realize their entrepreneurial dreams. However, these sites tend to work out best for people whose ideas play to an Internet audience, such as artists or video game designers. That’s why U.S. lawmakers passed the Jumpstart Our Business Startups (JOBS) Act in 2012. The legislation is meant to make crowdfunding more accessible to small businesses that may not have much of a web presence. Continue reading

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February 16, 2014

In the highly competitive world of Silicon Valley startups, entrepreneurs need more than just a great idea if they want to become the next Google. Since new tech companies require huge amounts of cash to get off the ground, many startups spend as much time fundraising as they do developing products. Fortunately for today’s tech entrepreneurs, attracting a first round of investment may becoming easier for some. Increasingly eager angel investors as well as crowdfunding services have allowed the number Continue reading

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January 31, 2014

In an effort to boost local economies, states and cities nationwide are amending zoning laws to make it easier for entrepreneurs to set up shop at home. For years local governments either banned home businesses outright or riddled them with red tape, such as requiring potential owners to seek approval through public hearings. But over the past decade restrictions have eased, paving the way for home businesses ranging from food makers to music instructors.

Small businesses often drive economic recoveries, Continue reading

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January 24, 2014

Over the past few decades farming towns across America have seen populations drop as more young people leave their rural homes behind in favor of big cities. However, urban living today doesn’t present as many opportunities as in the past. Not only do cities demand a higher cost of living, but also chances for career advancement can diminish given the large talent pool.

That’s the situation systems manager Wallace Harwood encountered at his job with an energy company in Lexington, Continue reading

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January 23, 2014

As emerging markets like India and Brazil continue to grow, more and more of their citizens will enter the middle class. This relatively untapped consumer group presents plenty of lucrative opportunities for companies across the globe. However, finding the right products to sell to this expanding class is not so simple, even for companies operating in their home countries. For instance, Tata Motors launched its ultra-cheap Nano model as an introductory vehicle for Indian consumers. But with a price tag Continue reading

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January 19, 2014

Although the American economy is slowly recovering, the job market is not. Low and minimum wage work has driven much of the recovery while mid-level jobs that disappeared during the recession have failed to rematerialize. Confronted with this bleak “new normal,” many people in both the private and public sectors have called for an increase to the federal minimum wage. Advocates for change point to cases like that of Anthony Goytia, who must supplement his salary as a Wal-Mart clerk Continue reading

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January 12, 2014

When people think about the average American college student, their minds often wander to images of fresh-faced teenagers hitting campus right out of high school on their parents’ dime. But in reality, only one-third of the nation’s more than 20 million students enrolled in two- and four-year universities fit that description.

Though it may not surprise seasoned professors, the idea of the “traditional” college student is becoming increasingly outdated. According to recent data collected by the U.S. Department of Education, Continue reading

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