April 11, 2017

united-photoOn Monday morning, people across the world woke up to find a disturbing video circulating in their social media feeds. The clip showed two men forcibly grabbing a passenger out of his seat on a United Airlines flight and then dragging his body down the aisle. Blood ran down the victim’s face and fellow passengers screamed in horror. Soon the video went viral as millions of social media users directed their outrage towards United for allowing this brutal incident to Continue reading

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April 7, 2017

instagram-businessBy the end of the year, the photo sharing app Instagram expects to earn $3 billion from ad sales. That’s a huge jump from the $60 million the social network made in 2015. In that time, Instagram has collected more than 600 million users, a number bested only by its parent company Facebook. About 8 million of these accounts belong to companies who use the platform primarily for promotion.

Soon, though, some brands will be able to develop closer relationships Continue reading

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April 5, 2017

Since YouTube’s founding, the video sYoutube-mobileharing site has prided itself on being a platform that anyone can use to express themselves. This concept catapulted the site to instant success and led to a $1.65 billion buyout from Google in 2006. Along with becoming one of the search engine giant’s most lucrative advertising outlets, YouTube is also the most valuable video platform on the Internet by far.

Despite this lofty status, though, major advertisers like AT&T, Lyft and Johnson & Continue reading

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April 3, 2017

The looping animated icons known as GIFs have provided websites with a unique visual element since the dawn of the Internet. Of course, today’s GIFs do far more than just attract eyes to otherwise dull sites. People use them constantly in social media and text message conversations to express emotions that are difficult to convey with words. And as this video shows, companies like Giphy think that these moving images will soon turn into major money makers for content creators Continue reading

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March 31, 2017

HannaKarpEven before the days of iTunes and Spotify, musicians depended heavily on the money they earned from touring to supplement their album sales. And while streaming services have recently provided a big boost of revenue for the industry, the vast majority of musicians still don’t make enough money from their recordings to earn a living. As a result, performing live is often the best option for musicians who want to see a monetary reward for their efforts.

Of course, touring Continue reading

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March 29, 2017

ChantelMcGeeFrom factory floors to Wall Street financial firms, robotic labor is becoming an increasingly important part of production for many companies. And according to the head of Yum Brands, fast food could be the next industry to adopt automation on a wide scale. This week CEO Greg Creed said that robots could start replacing humans at Yum-owned chains like Pizza Hut and Taco Bell by the mid-2020s.

Other fast food companies have already begun to experiment with automation. Wendy’s, for Continue reading

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March 27, 2017

peasapWhether you’re on a long road trip or just heading home from work, chances are that you won’t want to pick up dinner from a gas station. After all, the nation’s fueling stops are better known for roller-grilled hot dogs and unhealthy snacks rather than fine dining. But with many American eaters on the hunt for fresh and convenient options, gas stations around the country have started meeting this demand by bringing restaurants on site.

For instance, in Leesburg, Virginia, Continue reading

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March 17, 2017

PolinaMarinovaFor many modern consumers, the origin of their food is just as important as its nutrition stats. That’s why high-end grocery stores like Whole Foods often specify which farms their meat and vegetables come from, sometimes even including detailed stories about their staff and methods. Still, even this attention to detail isn’t enough for some discerning eaters. In order to ensure they know exactly where their food comes from, these consumers can pool their resources together to purchase a cow Continue reading

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March 16, 2017

CostasParisFor centuries, ships used wind-catching sails to travel all over the world. Then the steam engine arrived during the industrial age and changed maritime transportation forever. Of course, the massive engines in today’s vessels rely on petroleum for power, presenting a number of potential problems. Along with environmental issues, big tankers also cost a fortune to fuel. For instance, the Danish shipping firm Maersk Group spends $2.1 billion per year on fuel costs.

To reduce this enormous expense, the company Continue reading

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March 14, 2017

While identifying colors might seem like a simple preschool task to some, it’s a serious job at the Pantone color factory. This company creates color guides that act sort of like dictionaries for artists and designers. In order to create consistent colors every time, Pantone depends on eagle-eyed employees to check for flaws. Along with these dedicated staffers, this video also shows some of the machines used by Pantone to create such vivid hues.

Questions:

 

  1. Why does Pantone require Continue reading
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