April 11, 2015

Although the TV viewing habits of Americans have changed many times over the years, the statistics company Nielsen has remained a prime mover in the industry since the 1950s. The service uses various methods to measure the popularity of television shows, allowing media companies to come up with appropriate prices to charge advertisers for airtime. Each year, Nielsen provides the data that ultimately determines the allocation of more than $100 billion in ad spending.

With the rise of digital video Continue reading

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April 5, 2015

Each year the pharmaceutical industry develops new drugs that go a long way towards fighting some of the world’s worst diseases. For instance, Bristol-Meyers Squibb recently received FDA (Food & Drug Administration) approval for Opdivo, a drug that significantly boosts the survival rate for sufferers of advanced melanoma. However, one major obstacle stands in the way of Opdivo’s ability to help patients: price. One year of treatment with the drug costs $150,000 per patient, an impossibly tall order for many Continue reading

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March 18, 2015

Much of the American public has been familiar with unmanned aircraft for years due to the military’s continued and controversial use of drone strikes in the Middle East. However, just recently consumers have been introduced to drones that differ greatly from the grey behemoths that haunt the skies of Pakistan and Afghanistan. Sales of these small models have surged as everyone from filmmakers to farmers find a use for the flying machines. In fact, over the last two years the Continue reading

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March 17, 2015

With Detroit officially out of bankruptcy, business leaders and entrepreneurs are looking to the city’s mighty manufacturing past as an example for its future. After all, Detroit is full of old factories that can be fixed up and rented out cheaply. But it’s not just carmakers who are flocking back to the Motor City: over the last several years at least seven bicycle manufacturers have set up shop in the area as well.

Some of these bike builders rent small Continue reading

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March 15, 2015

As a metal products manufacturer for more than 125 years, Alcoa is constantly searching for new ways to improve its efficiency. After all, the New York-based industrial company makes enormous products that can sometimes take years to finish. For instance, Alcoa’s most in-demand items are gas turbines, or the gigantic engines that power planes for Boeing and Airbus. Able to withstand temperatures up to 2,000 degrees Fahrenheit, the turbines must be developed and tested for more than a year before Continue reading

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March 12, 2015

These days, any office must have a unified communications system in place in order to compete. Years ago this could have been accomplished by installing a series of linked landline phones with conference call capabilities. Now, however, services like Google Voice allow users to ditch their landlines and receive calls directly on their smartphones. Companies currently spend as much as $75 billion per year on Internet voice systems. This figure is expected to increase as disruptive startups take unified communications Continue reading

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March 10, 2015

For many companies recruiting new employees, a traditional one-on-one interview only tells part of a potential hire’s story. Some small businesses simply don’t have time to hold deep conversations with interviewees: one family-owned car wash in Kentucky said that it receives more than 1,000 applications each year.

In order to streamline its hiring process, Finish Line Car Wash turned to a personality assessment company called PeopleClues. The service’s 30-minute online test gives applicants a series of statements and then asks Continue reading

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March 3, 2015

For years, Walmart has been criticized for not adequately sharing its success with its employees. After all, the retailer is not only the largest private employer in the U.S. but also the largest retail chain in the world. With so much capital at its disposal, critics have long argued that Walmart has enough resources to spend on its staff. And now at long last it appears the retailer agrees. Last month Walmart announced a plan that will raise the wages Continue reading

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March 1, 2015

Over the last few years, net neutrality has appeared as a subject of debate everywhere from Internet forums to the highest levels of government. As of February 26, 2015 however, the Federal Communications Commission may have ended the discussion once and for all. On that day, the FCC voted to classify Internet providers as public utilities, thus preventing them from extending better service to websites who pay more money. The decision was a victory for the Internet’s many net neutrality Continue reading

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February 23, 2015

Like many other brick-and-mortar retailers, GameStop’s long-term financial health depends on how much damage the Internet can ultimately do to its bottom line. For years, though, the video game retailer seemed almost immune to the effects of web retail. Prices remained competitive thanks to the company’s dependence on reselling used games and consoles while its knowledgeable sales staff ensured that regular customers stayed happy.

Still, many experts are predicting that GameStop will go the way of Blockbuster sooner or later. Continue reading

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