Chapter 1: Taking Risks and Making Profits - McGraw-Hill Introduction to Business

Technology Fuels Flood of Global Tourism

August 30, 2018

With the summer winding down, people across the country are returning from vacation and settling back into their normal routines. And while many Americans would certainly rather be back on the beach than at work or school, many of the world’s most popular tourist destinations seem happy to see their visitors go. According to the United Nations’ World Tourism Organization, international trips increased by 6 percent in the first half of 2018. Although this amount of growth would usually be Continue reading →

Tourism, Regulation, Transportation, Global, Sustainability, Ethics, Amsterdam, Social Media, Airbnb

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Amazon Loses Ground in the Smart Speaker Market

August 28, 2018

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A few years ago, many tech industry analysts predicted that the Amazon Echo would soon dominate the growing smart speaker market. After all, the voice-activated device accounted for more than 75 percent of market share as the company moved “tens of millions” of Echo products in 2017 alone. Consumers were also becoming more familiar with Alexa, the virtual assistant designed to answer questions and perform simple tasks like turning the lights on and off. Given these factors plus Amazon’s ever Continue reading →

E-commerce, Smart Speakers, Alexa, Product Development, Retail, Global, Innovation, Google, China, Amazon

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Study Shows that Google Could Be Constantly Tracking Your Data

August 24, 2018

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By now it’s no secret that big tech companies routinely collect tons of data about their users’ online habits. And as Facebook’s recent scandal with Cambridge Analytica showed, sometimes they sell that information to outside parties without first telling users about it. As a result, people must always be careful about sharing too much information online. According to a new study conducted by a Vanderbilt University professor, however, even the most cautious users probably can’t escape the all-seeing power of Continue reading →

Data Mining, Facebook, Global, Security, Ethics, Legal, Silicon Valley, Google

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Uncategorized

Coca-Cola Launches Hundreds of New Drink Brands

August 23, 2018

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For more than a century, Coca-Cola’s immense branding power has centered on its signature soft drink. But with many of today’s consumers switching from sugary sodas to healthier options, the company can no longer rely on its namesake beverage like it once did. So in order to keep up with changing tastes, last year Coca-Cola launched more than 500 new drink brands across the globe. “There are products out there in the world that perhaps we wouldn’t have tried a Continue reading →

Branding, Coca-Cola, Marketing, Product Distribution, Global, Food & Drink, India, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Aretha Franklin’s “Respect” and the Fight for Radio Royalties

August 21, 2018

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Last week the legendary soul and gospel singer Aretha Franklin passed away at the age of 76. Her legacy includes a wide catalogue of classic hits that will long be remembered by music lovers, especially her signature song “Respect.” But while she earned millions of fans over the years with the anthemic tune, she unfortunately did not earn millions of dollars directly from it. That’s because all of the song’s radio royalties have gone to the estate of its writer, Continue reading →

Product Distribution, Radio, Ethics, Copyright, Entertainment, Regulation, Music

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 15: Distribution, Bonus Chapter A: Business Law

[VIDEO] It’s Not You. Date Labels on Food Make No Sense.

August 17, 2018

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If you’ve ever wondered whether it’s safe to eat eggs that have gone past their “sell-by date,” you are certainly not alone. This video looks at the confusing dates that companies place on food packaging and how they encourage consumers to throw out items that are still edible.

Questions:

Why do companies place sell-by dates on food packaging?
What can companies do to make food date labels more straightforward for consumers?

Ethics, Product Distribution, Food, Packaging, Marketing, Sustainability, Operations Management

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos, Uncategorized

Dallas Takes on Bike-Share Companies

August 16, 2018

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If you live in a large or mid-sized city, you’ve probably noticed a lot of brightly colored bicycles popping up on sidewalks throughout town. Whether they’re green bikes from Lime or Ofo’s yellow models, these two-wheeled vehicles are available to rent for as little as $1 per ride. Bike-share companies claim that this business model provides cities with a wealth of transportation options that both tourists and locals alike can easily access. For communities that have been absolutely flooded with Continue reading →

Texas, China, Regulation, Transportation, Ethics, Product Distribution, Bike-share, Dallas

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Uncategorized

Bayer Risks Its Reputation with Takeover of Monsanto

August 14, 2018

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In June, the German pharmaceutical giant Bayer paid $63 billion to acquire Monsanto, one of the biggest names in agricultural technology. The idea behind the deal was to merge Bayer’s pesticide business with Monsanto’s dominance in genetically modified crops to create the world’s largest seed and agrochemical company. Along with these valuable assets, however, Bayer also acquired a lot of legal baggage. Over the years, Monsanto has faced thousands of lawsuits from consumer and environmental advocates who claim that the Continue reading →

Bayer, Monsanto, Reputation, Branding, Legal, Marketing, Agriculture, Ethics, Mergers and Acquisitions

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law

Canada Dry Faces Lawsuit Over Lack of Ginger

August 10, 2018

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Over the last few years, many Americans have started to cut sugary drinks like soda out of their diets for health reasons. So instead of reaching for a Coke, these calorie-conscious consumers will opt for alternatives like bottled water or ginger ale. According to a recent lawsuit filed in New York, however, the latter isn’t that much better than soda if you’re drinking Canada Dry. Despite advertising on the label that it is “made with real ginger,” plaintiff Julie Fletcher Continue reading →

Promotions, Packaging, Legal, Marketing, False Advertising, Ethics, Canada Dry, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Apple’s Market Cap Climbs Above $1 Trillion

August 9, 2018

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Last year, Apple sold more than 280 million iPhones, iPads, and Mac computers to customers around the world. And judging by the tech giant’s ever climbing stock price, the sales tally for 2018 appears to be going strong as well. In fact, last week the price of an Apple share climbed above $207. Besides being good news for investors, reaching this milestone meant that Apple became the first publicly traded company to achieve a market capitalization above $1 trillion.

To Continue reading →

Product Development, Technology, Innovation, Silicon Valley, Mobile, Apple, Market Capitalization

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 5: Forms of Business Ownership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 19: Securities Markets, Bonus Chapter B: Technology and New Media