January 9, 2018

In the complicated world of global shipping, companies have traditionally relied on large cargo ships to ferry goods from overseas producers to domestic distributors. Recently, though, these enormous vessels just haven’t been quick enough for firms who need to send products to customers within a matter of days. These time-crunched companies often turn to air carriers that can move products faster but often with added costs. Along with simply being more expensive than cargo ships, increased demand also caused air Continue reading

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January 4, 2018

Much like the retail industry, Hollywood studios did not particularly enjoy 2017. Ticket sales at the nation’s cineplexes fell by an estimated 4 percent, representing the movie business’s lowest attendance in 22 years. What’s more, experts say those numbers would have been even worse without the help of December blockbusters like the new Star Wars and Jumanji films. But as sales at the traditional box office fell last year, business began booming for the subscription-based ticket service MoviePass.

For Continue reading

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January 2, 2018

For many traditional retailers, 2017 was not a good year. Along with the more than 20 chains that filed for bankruptcy, established brands like Sears and J.C. Penney also announced that they’d be closing hundreds of locations. Unfortunately, the outlook doesn’t look much better for 2018. As Amazon continues to disrupt the industry by dominating e-commerce, experts predict that more bankruptcies and store closings could be on the way. “I think the early part of next year will be Continue reading

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December 22, 2017

Since 1990, the Mexican beer brand Corona has ran a simple Christmas ad that continues to resonate with viewers. Affectionately called “O’Tannenpalm,” this video looks at how the iconic spot was made and why the company plans on using it for many more holiday seasons to come.

Questions:

  1. Why do you think this commercial has remained popular for more than 25 years?
  2. What are the risks that come with reusing an ad campaign? What are the benefits?
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December 21, 2017

Much like this year’s Thanksgiving season, the last week of December will see record numbers of travelers hitting the road or heading to the airport for the holidays. Along with more than 97 millions drivers, AAA estimates that some 6.4 million people will fly to their destinations. Due to a computer glitch, however, thousands of passengers who booked flights with American Airlines nearly missed out on being a part of this massive crowd of travelers.

The company’s problems came Continue reading

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December 19, 2017

In recent years, a number of startups have quickly grown into powerhouse operations by selling certain products directly to customers. From the eyewear seller Warby Parker to the razor maker Harry’s, these companies have disrupted traditional industries by cutting out unnecessary middlemen from their supply chains. They’ve also inspired startups like Hubble, a subscription-based service that sells contact lenses. For just $1 per day or $30 per month, customers receive a supply of Acuvue Moist daily disposable contacts, one of Continue reading

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December 15, 2017

Yesterday, the Federal Communications Commission voted to repeal its set of net neutrality rules. These regulations prevented internet service providers from blocking traffic or charging users for certain online services or types of content. With the FCC’s rules struck down, though, the Internet will no longer be regulated by the government like a utility. The video below looks at how this decision could have sweeping repercussions for both businesses and individual users.

Questions:

  1. In what ways could the end Continue reading
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December 14, 2017

For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading

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December 12, 2017

While many people dream of owning a big house with lots of room to move, others aren’t looking to take up too much space. Luckily for these modest home seekers, so-called “tiny houses” have become increasingly popular in recent years. Approximately 10,000 Americans currently live in these affordable and environmentally sustainable abodes that eliminate unneeded space. What’s more, at least 50 companies have popped up in the U.S. that construct tiny houses in all sorts of styles. But even with Continue reading

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December 8, 2017

Over the last few months, we’ve posted a couple of stories about Bitcoin’s enormous gains in 2017. First we marveled at how the cryptocurrency’s value had risen to $4,000 in August after starting the year at just $985. By November, a single Bitcoin became worth more than $7,200. Since then the cryptocurrency has climbed even higher while also experiencing some major fluctuations. Last night, for instance, Bitcoin’s value reached a record high of $17,153 before eventually falling to around Continue reading

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