The family-owned berry grower Driscoll’s is looking to become more of a household name. With new packaging and a retooled online presence, the company wants to let the U.S. know why their berries are unique. “You have to find a way to say this strawberry is different from that strawberry, which isn’t necessarily an easy thing to do,” said executive vice president Soren Bjorn. “But our strawberries actually are different — no one else grows the strawberries we grow.” Along Continue reading
For Silicon Valley entrepreneurs, establishing a clear narrative around a startup’s foundation and purpose is essential to success. Few people understood this concept better than Elizabeth Holmes, CEO of the formerly acclaimed blood-testing firm Theranos. She founded her company in 2003 at the age of 19 after dropping out of Stanford University’s School of Chemical Engineering. Holmes left college early because she claimed to discover a revolutionary new method for medical testing: rather than drawing a significant amount of blood Continue reading
Last week regulators at the Consumer Financial Protection Bureau (CFPB) dropped a bombshell that surely shocked anyone with a bank account at Wells Fargo. According to the CFPB, employees at the bank created more than 1.5 million phony accounts over the years in order to fraudulently reach sales targets and earn fees. This “widespread” practice resulted in the recent firing of approximately 5,300 Wells Fargo employees. Regulators also hit the bank with a fine of $185 million along with $5 Continue reading
Almost 95 percent of all manufactured goods arrive at their destinations in shipping containers. These freight boxes often begin their journeys aboard enormous cargo ships that transport items around the globe. Normally this process is simple enough: a ship pays a docking fee upon arrival along with additional charges for unloading and container storage. In the case of South Korea’s Hanjin Shipping Company, however, this common process has been halted. After filing for bankruptcy protection last week, ports across the Continue reading
Last week we shared a video about how food companies label some items as “natural” even though they’re no healthier than their non-natural counterparts. While that term may soon come under regulation, the Food and Drug Administration (FDA) recently banned another marketing buzzword from use on commercial products. As of last Friday, “antibacterial” soaps are no longer allowed on U.S. store shelves after manufacturers failed to prove they were safer or cleaner than regular products.
“Consumers may think antibacterial washes Continue reading
A few years ago Amazon announced a plan to start their own drone-based delivery service, allowing customers to receive goods just hours after ordering. At the time the idea seemed almost too futuristic to be true. After all, the image of dozens of robots circulating the sky and dropping off packages sounds like something straight out of a sci-fi movie. According to the company, however, the plan for Amazon Prime Air remains on track and may even become a reality Continue reading
France is home to more than 13 million smokers, which includes one-third of teenagers and a quarter of adults. For years the nation’s health ministry has attempted to reduce this enormous number by spearheading initiatives that target the consumer appeal of cigarettes. For instance, the French government has long followed European Union laws requiring tobacco companies to cover 65 percent of their packaging with health warnings. In May, however, lawmakers took this concept a step further by passing “neutral packaging” Continue reading
In 2012, MIT student Amrita Saigal chose to tackle a largely unaddressed health issue for a project in her product design class. She hoped to create a low-cost method to distribute clean, reliable sanitary pads for women across India. The subject of feminine hygiene remains largely taboo on the subcontinent with studies showing that 88 percent of menstruating women are forced to use crude homemade remedies like rags or newspapers. Saigal’s idea centered on a sanitary pad machine that would Continue reading