February 19, 2015

Even though Rockstar wasn’t the first energy drink to hit the market, it didn’t take long for the brand to make a big impact in a crowded field. Consumers quickly responded to Rockstar’s affordable price and large serving size, which set the brand apart from more exclusive products like Red Bull. During its first six years, revenue at Rockstar soared as high as $405 million while it grew at an average annual rate of 103 percent.

By 2007, however, the Continue reading

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February 18, 2015

For many entrepreneurs, great ideas can come along when least expected. In the case of Dori Roberts, her job as a high school engineering teacher laid the foundation for her million-dollar concept. Over the course of her 11 years in teaching, Roberts noticed that many of her students discovered a love for engineering late in their school careers. She then made it her mission to introduce engineering to kids at a younger age, starting out with an after school bridge-building Continue reading

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February 9, 2015

At most Silicon Valley startups, the entrepreneur takes the role of the hero in stories about a company’s founding. Arguably, though, the venture capitalist that funds the business from the beginning also plays a huge role in its success. After all, an entrepreneur can have a million dollar idea but still lack the $1 million investment she’d need to start the company. This dependence on seed capital can become a source of great frustration for entrepreneurs. While someone can spend Continue reading

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December 10, 2014

When Michael Garrity founded CommunityLend in 2010, he thought his company was in a perfect position to capture an untapped market. After all, the 2008 financial crisis made many banks wary of lending too much cash, presenting a golden opportunity to non-traditional operations like CommunityLend. Plus, the company’s peer-to-peer model was the first of its kind in Garrity’s home country of Canada, marking a major advantage for the startup.

Despite these benefits, though, CommunityLend had trouble finding qualified borrowers for Continue reading

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November 23, 2014

From making repairs to keeping the gas tank filled, owning a car is a pricey enterprise for many people. But of all the expenses required for auto ownership, perhaps none is more frustrating than paying for insurance. Not only is the service expensive, it’s also rarely needed until something goes seriously wrong with your car. Matters are even worse for people like Greg Muender, a San Diego tech entrepreneur who works from home. Even though he clocks in as few Continue reading

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November 15, 2014

Thanks to tough legislation and widespread public education, the number of U.S. smokers has declined 50 percent since the habit’s heyday in the 1950s. Although this significant customer drop-off has hurt many tobacco companies, business has been booming over the last few years for the iconic lighter brand Zippo. The Bradford, PA-based company earned $200 million in sales last year, a record for the lighter maker. What’s more, Zippo’s expanded global presence and diversified product line has increased sales by Continue reading

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October 19, 2014

 

Even in this increasingly Internet-enabled world, the old maxim “Location, location, location” rings as true as ever. After all, a strong Web presence can only do so much for service companies like restaurants and auto shops. In order for a business to operate at its full potential, the company needs to be located in a place that is not only easily accessible to its target market, but also free of too many direct competitors.

As many frustrated businesspeople can Continue reading

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October 11, 2014

During the recession that began in 2008, traditional banks became wary about awarding risky loans. Not only had bad deals come back to hurt many institutions, but also new regulations required many banks to increase their capital reserves. With less money to lend, banks largely stopped financing risky endeavors like commercial real estate and small business loans.

To fill this void in the market, non-traditional lenders like real estate investment trusts (REITs) and online outlets increased their presence. Fueled by Continue reading

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October 5, 2014

 

Since the onset of the financial crisis of 2008, millions of Americans have looked for ways to earn additional income. For some, multi-level marketing companies like Avon and Herbalife presented a good avenue for making extra cash. In these types of operations, individuals pay the company for a bulk amount of goods that they then sell to other people. According to multi-level marketing firms and their trade groups, the system allows consumers to purchase their favorite products at a Continue reading

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October 2, 2014

 

Passion and confidence are essential traits for any entrepreneur, but these same qualities can also lead aspiring business owners to ruin. If entrepreneurs are too assured and optimistic, they risk losing sight of the enormity of the task they have undertaken. For instance, passionate people can believe so deeply in their business idea that they become blinded to its actual market viability. They are driven by the notion that since they would love to buy this particular product or Continue reading

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