France is known the world over for its outstanding culinary traditions, from sidewalk cafes and refined bistros to lavish bakeries brimming with croissants and macarons. But in recent years, these institutions have faced increasing competition from American fast food chains that are especially popular among young consumers. For example, last month more than 500 hungry Parisians lined up before the doors opened at the city’s first Krispy Kreme location. “The French love American products, and there’s a hype around American Continue reading
