April 19, 2019

For more than a decade, the Fisher-Price Rock ‘n Play Sleeper has been a staple product for many new parents. This vibrating, cloth-covered cradle allows a baby to lay at an incline while rocking back and forth, helping them sleep as well as soothing symptoms like congestion and acid reflux. So it came as a major shock to many parents last week when Fisher-Price announced that it was recalling more than 5 million Rock n’ Plays.

The American Academy of Continue reading

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March 26, 2019

On Monday, Apple CEO Tim Cook stepped onto a big stage at the company’s headquarters in Cupertino, California, to make some important announcements. Events like these are meant to remind Apple fans of the times when late founder Steve Jobs stepped on the same stage to reveal world-changing products like the iPhone and iPad. Unlike on those occasions, however, Cook didn’t unveil any new or updated gadgets at Monday’s event. Instead, celebrities like Steven Spielberg, Reese Witherspoon, and Oprah Winfrey Continue reading

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November 30, 2018

Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading

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November 13, 2018

A couple of weeks ago, more than 20,000 Google employees staged a walkout to protest the search giant’s handling of sexual harassment claims. Along with demands to improve the process for reporting harassment, the protesters also called for Google to end forced employee arbitration. This controversial tactic requires staffers to settle any legal disputes out of court, usually through an independent arbitrator rather than a judge and jury.

Critics of the policy say that this system protects serial harassers by Continue reading

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November 6, 2018

Today millions of Americans will head out to vote in the midterm elections, and hopefully you’ll be one of them. Of course, not everyone can easily find time during the day to perform this important civic duty. According to a Pew Research Center survey from 2014, 35 percent of respondents said they were registered to vote but couldn’t make it to the polls due to “work or school conflicts.” In that particular election year, only 37 percent of eligible voters Continue reading

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October 25, 2018

In today’s retail environment, the most successful companies aim to be one-stop shops where customers can purchase everything they need in a single trip. And while modern shoppers might associate this strategy with firms like Walmart and Amazon, experts agree that Sears was the first business to perfect the all-in-one retail plan. Starting out in the late 1800s as a mail-order catalog, the company eventually built thousands of department stores across the country. Consumers at the time had never before Continue reading

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October 4, 2018

Amazon’s market capitalization recently hit $1 trillion, placing the e-commerce giant on a level of success shared only with Apple. What’s more, last year the company’s revenue topped out at $178 billion, about a 40 percent increase from 2016. These factors allowed CEO Jeff Bezos to claim the title of world’s richest person as his net worth climbed past the $150 billion mark.

According to critics, though, Amazon’s workers have been largely left out of this bonanza of profit. Continue reading

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October 2, 2018

Over the next few weeks, a new crop of TV shows will premiere across the major networks. But not all of these shows will stay on the air for a full season. That’s because broadcasters have long used the fall as a testing ground for new programming. If a show premieres to high ratings and audience acclaim, network executives will likely order more episodes of it. If few people decide to tune in, however, a new show might last one Continue reading

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August 7, 2018

At the beginning of the year, we looked at how MoviePass planned to disrupt the multiplex by allowing subscribers to see as many movies as they liked for just $9.95 per month. Since the company paid theaters directly for every ticket obtained by its members, critics wondered how long MoviePass could operate before it ran out of money. In fact, the company was losing $45 million a month as it tried to amass a large user base. These losses unnerved Continue reading

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August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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