Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading
Since its 1997 founding, the Build-a-Bear Workshop has made more than 160 million teddy bears for kids who play a key part in their assembly. The process starts when a child picks an un-stuffed animal from a bin before heading to the stuffing machine to transform their creation into a friend they’ll treasure forever. But customers don’t stop there: they can also purchase a variety of costumes and accessories for their bears. By the time the Build-a-Bear experience is over, Continue reading
The e-commerce site Etsy is almost entirely powered by millions of independent sellers who offer everything from vintage clothes to freshly made slime. A good number of these entrepreneurs make their living by selling stuff on the site, which explains the anger that many of them felt towards a recent policy change at the company. Instead of collecting a transaction fee of 3.5 percent of sales, Etsy now plans to take a 5 percent cut of both sales and Continue reading
Given that airlines charge thousands of dollars for seats in business class, they try to make the experience as luxurious as possible for their premium passengers. On Etihad Airways, for instance, wealthy fliers can stay in a three-room “residence” that includes a private bathroom and double bed. While other carriers can’t quite match that level of extravagance, they strive to provide passengers with first-class amenities like upscale blankets and fine tableware.
The only problem is that these items don’t remain Continue reading
In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading
The average person spends 2 hours and 25 minutes per day on their smartphone. Put another way, that amounts to about 2,617 daily interactions with their device in the form of taps, clicks and swipes. What’s more, a significant amount of the time people spend on their smartphone occurs when they’re at work. While these statistics might surprise some, they come as no shock to Jason Brown, an advertising CEO who has declared war on using these distracting gadgets in Continue reading
With more than 26,000 locations nationwide and thousands more around the globe, Subway ranks as the world’s largest restaurant chain. Despite its size, though, the sandwich giant has shown some signs of decline recently. Along with three consecutive years of falling sales (including a 4.4 percent drop in 2017), foot traffic in Subway restaurants has plummeted by 25 percent since 2012. In fact, insiders estimate that as many as one-third of the company’s locations are not profitable.
To combat this Continue reading
The concept of working from home has been a controversial issue among some employers for years. On the one hand, proponents claim that remote working can reduce costs while improving morale among staff. For its critics, though, the idea of working from home brings to mind images of employees who would rather lounge on a couch than do their job.
But according to a new study from Stanford, the former group’s assessment is likely the more accurate one. It all Continue reading
As anyone who’s ever worked in retail knows, dealing with unpredictable work hours can be a frustrating experience. At the Gap, for instance, schedules must be posted 10 days in advance but can change quickly if the staff must prepare for big events like sales promotions or visits from executives. Even during standard operating times this system is far from perfect, with employees uncertain if they’ll work the same shifts from one week to the next. “I don’t count on Continue reading