January 14, 2021

At the start of the pandemic, auto companies anticipated a drop in car sales that indeed lasted throughout spring and summer of 2020. As a result, manufacturers cut back on orders of expensive items like microchips while demand remained low. By the end of the year, though, auto sales bounced back quicker than expected, which sent car companies scrambling for supplies. But try as they might, none of the major firms could seem to secure the microchips they needed for Continue reading

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December 16, 2020

This video looks at how pharmaceutical companies like Pfizer and Moderna will distribute the Covid-19 vaccine in the coming months. 

Questions:

  1. Who will receive first priority for receiving the Covid-19 vaccine?
  2. What sort of logistical issues are pharmaceutical companies expected to face while distributing the vaccine?
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December 1, 2020

With the holiday shopping season in full swing, retailers are hoping that they can attract lots of Christmas customers to offset the losses of an especially hard year. In normal circumstances, stores would roll out the red carpet for Santa Claus and his elves to set up shop and learn about exactly what kids wanted to see under their trees. But due to the pandemic, this year mall Santas will be following extra precautions that could take away from the Continue reading

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November 19, 2020

Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.

Questions:

  1. How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
  2. Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?
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November 17, 2020

Since the start of the pandemic, takeout and delivery orders have taken on outsized importance at restaurants that have been unable to open to full capacity. As a result, some companies are investing in “ghost kitchens” that focus solely on pickup and delivery orders. For instance, last week Chipotle opened its first Digital Kitchen in New York, a location with no dining room that is largely closed off to walk-in customers.

“The Digital Kitchen incorporates innovative features that will complement Continue reading

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November 10, 2020

When lockdowns started to be put in place in March and April, parents across the country took to social media to find out which products would keep their kids entertained at home for extended periods of time. The overwhelming favorite among Facebook groups and blogs soon became the Nugget couch, a microsuede fabric couch that is specifically designed for kids to go crazy on. Although it certainly can be used as regular furniture, the Nugget is mainly designed for fort-building, Continue reading

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October 16, 2020

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance. 

Questions:

  1. Why is it important for ad makers to stick closely to what their clients want to see in a commercial? 
  2. Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?
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October 13, 2020

As brick-and-mortar retailers struggle to make ends meet during the pandemic, e-commerce outlets like Amazon are thriving as consumers purchase more products from home than ever before. Experts expect that this trend will continue into the holiday shopping season, which can drive as much as 30 percent of retailers’ overall sales. So while companies would normally be hiring extra cashiers to prepare for Christmas, this year they’re bringing in warehouse workers to handle the high volume of online orders.  Continue reading

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October 1, 2020

Back in March, airlines received $25 billion in relief so that workers could stay on the payroll as the coronavirus pandemic caused a massive disruption in world travel. But with that money now spent, major carriers had been hoping for another round of economic stimulus from the federal government as demand for travel remains low. Legislators have been unable to come to an agreement so far, however, leading American Airlines and United Airlines to announce that more than 32,000 employees Continue reading

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September 29, 2020

According to the National Restaurant Association, during the pandemic more than 100,000 restaurants have closed either indefinitely or permanently and millions of jobs have been lost. Experts expect that the nation’s eateries will lose more than $240 million this year and warn that the worst could be yet to come. Along with takeout and curbside business, many restaurants have relied on outdoor dining to drive sales as many customers remain wary about eating inside. With winter on the horizon, however, Continue reading

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