October 27, 2017

Since its founding in 2012, the women’s apparel seller LuLaRoe has grown into a powerful brand despite never stocking its clothes in stores. Instead, the company directly sells items to a team of independent consultants who find customers on their own. These representatives can eventually receive bonuses if they find new consultants to recruit, thus expanding the number of LuLaRoe sellers as well as customers. If you ask executives at the company, this direct selling strategy fits the mold Continue reading

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October 26, 2017

In 2015 the popular burrito chain Chipotle faced a crisis so large that some wondered if the company would ever recover. Towards the end of the year, stories about norovirus outbreaks originating from Chipotle restaurants became national news. People were shocked to learn how this supposedly safe and sustainable place to eat had poisoned hundreds of people with tainted produce. Soon Chipotle’s stock price dropped and its sales plummeted, leading many in the company to worry that its reputation Continue reading

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October 24, 2017

For the last few weeks wildfires have ravaged the northern portion of California, claiming dozens of lives and destroying at least 5,700 buildings. This catastrophic state of affairs is a far cry from the sunny paradise that many imagine when they think of wine country. In fact, October and November are usually the region’s busiest months as tourists arrive by the busload to sample vintages and enjoy the countryside. Not this year, though: one winery owner said she’s already Continue reading

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October 12, 2017

jurgen-appeloWhile Amazon has been an online retail powerhouse for years now, in 2017 the company showed the business world what a truly dominant force it could be. Along with buying Whole Foods during the summer, Amazon’s name came up constantly as the media discussed how the online outlet had upended the traditional retail industry. But despite all the talk about Amazon’s growing supremacy, the company still can’t compete in one of retail’s most lucrative sectors: fashion.

That’s not to Continue reading

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October 6, 2017

frankieleonTwo years ago General Mills made an admirable announcement when the company pledged to remove all artificial flavors and colors from its cereal brands. The Minnesota-based business noticed that sales of sugary, processed foods had been falling for some time as more consumers turned towards organic and natural options. General Mills figured it could win over these healthy eaters by switching to simpler ingredients. The plan seemed to work at first as the reformulated recipes increased cereal sales by 6 Continue reading

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October 5, 2017

the-doppelgangerThis past summer, more than 68,000 video game fans packed the Los Angeles Convention Center for the Electronic Entertainment Expo (known as E3). For years only industry insiders and media representatives were invited to preview the latest titles and technology at this annual occasion. But in 2017 E3’s organizers opened up the convention to the public in order to involve even more people in what many consider to be gaming’s top event.

That is unless you live in Brazil. Next Continue reading

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October 3, 2017

legosThe last decade has been a good one for the Danish company Lego. After surviving a brush with bankruptcy in 2004, the famous toymaker regrouped and pursued an aggressive sales strategy focused on creating popular product lines. The plan worked as brands like Lego Architecture and the Mindstorms series attracted thousands of fans both young and old. By 2010 profits had quadrupled from the same time two years before. The company has since released two hit movies while continuing to Continue reading

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September 22, 2017

adidasIn 2015 the future was looking bleak for Adidas. The Germany-based apparel company had experienced years of declining sales as they lost market share to Nike’s growing dominance. A new batch of competitors like Under Armour and Skechers took their toll as well, causing Adidas to lose its position as the world’s second most popular seller of sportswear and footwear.

But just as analysts began to write off Adidas as a dying brand, the company set off on a major Continue reading

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September 21, 2017

marketIn malls across the country, food courts act as hubs where shoppers can eat, drink, and take breaks from comparing price tags. Along with sharing a common purpose, these corrals of restaurants and drink stands often serve similar fare, too. After all, walk into any food court and you’re likely to find mainstay chains like Sbarro, Subway and Panda Express alongside a couple of local options.

This dependable if slightly boring structure served retail centers well for decades as shoppers Continue reading

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September 12, 2017

avocadosOne hundred years ago hardly any Americans outside of California had ever seen an avocado, let alone ate one. Then during the 1920s a Los Angeles postal worker named Rudolph Hass planted an avocado seed in his backyard that eventually grew into a highly productive tree. His children raved about how their father’s flavorful fruit beat out any competitors at the local market, eventually convincing him to patent the Hass Avocado in 1935. Soon growers across the region began to Continue reading

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