At the end of summer, weather-tracking services in California began issuing reports that many in the state have come to dread: extreme winds and dry conditions had increased the risk of wildfires. The previous year had been one of California’s worst due to disasters like the Camp Fire, an enormous blaze that killed more than 80 people and destroyed the town of Paradise. In the aftermath of this tragedy, many blamed the Pacific Gas and Electric Company (PG&E) for failing Continue reading
With nearly 2 million employees on the payroll, McDonald’s is constantly hiring new people to work at its thousands of locations across the globe. So in recent years the fast food giant has streamlined its hiring process to accommodate online applicants, who tend to be younger and applying for their first jobs. Then last month, McDonald’s took this concept to the next level by announcing that people can now apply for jobs using voice commands through Amazon’s Alexa or Google Continue reading
Each year, the toy brand Nerf earns more than $400 million in revenue by selling bright neon “blasters” that shoot rubber-tipped darts. But while the Hasbro-owned company moves plenty of blasters, it has a little more trouble with the darts. Since Nerf’s foam ammo can be easily copied, consumers often opt for cheaper alternatives rather than pay a premium for Nerf-branded darts. “We’ve had the same dart or similar dart for so many years that it’s become uniformed across our Continue reading
When Apple launched the iTunes store in 2003, the music industry was not in a good state. Rampant online piracy sent CD sales plummeting and caused many to wonder whether record companies could compete against the freedom of the Internet. Fortunately for the industry, the iTunes strategy of selling individual songs for just 99 cents made buying digital music mainstream and limited the reach of piracy. The app also drove sales of the iPod, which was Apple’s signature product at Continue reading
In recent years food delivery startups like Postmates and Doordash have grown into multi-billion dollar operations by bringing takeout from all sorts of places directly to customers’ doors. But these companies don’t just service restaurants: people can also order everyday items from Walgreens or 7-Eleven and receive them hours later. Of course, consumers are more familiar with Postmates and Doordash as takeout services, not grocery delivery companies.
As a result, both startups are brokering deals with retailers and supermarkets Continue reading
In the early 2000s, fast fashion brands like Zara and Forever 21 exploded in popularity by providing the latest trends at cut-rate prices. But while the former continues to thrive, this week Forever 21 announced that it would declare bankruptcy after years of declining sales. Along with closing up to 178 stores in the U.S., the retailer will also cease operations in more than 40 countries. Hundreds of domestic locations, as well as Forever 21’s website, will remain open. “What Continue reading
In the lucrative world of data analytics, few companies are more prominent than Comscore. The Virginia-based tech firm analyzes much of the country’s web traffic which then serves as a key reference for pricing online ads. Similar to the television ratings tracker Nielsen, Comscore measures how many people visit a website, the amount of time they spend on it, and other important metrics that can determine its popularity. As a result, the company’s data is vital for media companies and Continue reading
This week Netflix announced that it spent $500 million to acquire the streaming rights to Seinfeld, which broadcast its last episode way back in 1998. While it may seem strange to spend so much money on a decades-old show, Netflix is far from the only streaming service to splash cash on a classic sitcom. Along with paying $425 million for Friends, HBO Max also acquired the streaming rights to The Big Bang Theory for $1 billion. Meanwhile, NBC-Universal Continue reading
On Monday, attorneys general for 50 U.S. states and territories announced that Google would face a broad and bipartisan antitrust investigation. Lawmakers said the search giant’s domination of “all aspects of advertising on the Internet and searching on the Internet” could be harmful to consumers as well as the web at large. Google currently captures 75 percent of all spending on search ads in the U.S., leading to more than $48 billion in revenue from ads alone.
According to lawmakers, Continue reading