April 19, 2013

 

priceInformation moves so fast in today’s Internet-enabled world that it can be difficult for companies to keep up. In the case of online retail, demand for a product can shift minute-by-minute, making accurate pricing an extremely difficult task. That’s why many businesses are opting to price their goods “dynamically” rather than relying on a single concrete number.

Although new to some retailers, dynamic pricing has been common in the airline industry for years. In order to lessen the likelihood Continue reading

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April 15, 2013

zaraThe years following the start of the recession have not been kind for much of the retail industry. For the clothing company Zara, however, the downturn has been something of a blessing. The Spanish brand came to global prominence in the 1990s as its affordable but fashionable looks started to arrive at stores on foreign shores. Today the company brings in more than $9 billion annually from 1,600 locations as shoppers the world over turn to Zara’s lower price tags Continue reading

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April 10, 2013

rbullEver since The Colgate Comedy Hour premiered in the 1950s, companies have been happy to stamp their names across a variety of entertainment ventures. For some modern companies, though, simply being the sponsor of an event no longer has the same appeal. After all, nearly every form of mass entertainment features a sponsor of some type. Whether it’s TV, concerts or sporting events, consumers are constantly bombarded with the names of corporate benefactors, making it difficult for some brands to Continue reading

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April 7, 2013

budTo most American beer drinkers, there’s only one Budweiser. Go to the Czech Republic, however, and you might be in for a bit of surprise. Since 1895 the brewing company Budejovicky Budvar has been making a beer called Budweiser. And no, they didn’t just rip the name off from the iconic AB Inbev brand. The brewery operates in a region of the Czech Republic called Budweiser, where people have been brewing beer since 1295. In fact, the region’s proud brewing Continue reading

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