January 5, 2015

Movie theaters have worried about being phased out by home entertainment even before the VCR started dominating living rooms in the 1980s. While Hollywood has largely continued to thrive over the decades despite these fears, today the rise of streaming video presents movie theaters with their greatest challenge yet. The industry is especially afraid of losing touch with young moviegoers who are growing up with on-demand services like Netflix and Spotify. The cracks may already be showing: attendance of movie Continue reading

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December 19, 2014

Fitting rooms provide brick and mortar clothing retailers with one of their few advantages over online outlets. After all, consumers are more likely to purchase an item that they have actually tried own versus something they’ve only seen on a screen. But that doesn’t necessarily mean people will buy everything they bring with them into the changing room. In fact, many consumers will simply give up on an item if it doesn’t fit them immediately.

In order to reverse these Continue reading

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December 16, 2014

Americans have a tendency to over share information through social media, which can lead to some off-putting online revelations. However, there’s one group of people out there who doesn’t mind reading a detailed status update about your cold symptoms: advertisers. In today’s increasingly personalized marketing landscape, companies are desperate for data about their customers. Along with standard stats like age and income, consumers’ medical histories have now become tools for target marketing.

While data miners can’t legally access confidential medical Continue reading

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December 15, 2014

In the world of online advertising, the “click” is king. That’s because nearly every major website bases its ad rates on the number of hits it receives over a specific span of time. The idea is to attract potential clients by emphasizing how much traffic the website receives. But just because clicks act as currency in mobile marketing doesn’t mean that they’re reliable indicators of an ad’s effectiveness. After all, a person could have spent ten seconds or ten minutes Continue reading

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December 13, 2014

 

In past posts, we’ve taken a look at the rise of mobile ads and how they were starting to beat out older forms of media for marketing dollars. Despite this growing dominance, however, the overall effectiveness of mobile ads remains suspect. For many they’re little more than a nuisance, something along the margins of the screen that can be easily ignored. Others see them as an intrusion on their privacy given the way that many mobile ads target certain Continue reading

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December 10, 2014

When Michael Garrity founded CommunityLend in 2010, he thought his company was in a perfect position to capture an untapped market. After all, the 2008 financial crisis made many banks wary of lending too much cash, presenting a golden opportunity to non-traditional operations like CommunityLend. Plus, the company’s peer-to-peer model was the first of its kind in Garrity’s home country of Canada, marking a major advantage for the startup.

Despite these benefits, though, CommunityLend had trouble finding qualified borrowers for Continue reading

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November 15, 2014

Thanks to tough legislation and widespread public education, the number of U.S. smokers has declined 50 percent since the habit’s heyday in the 1950s. Although this significant customer drop-off has hurt many tobacco companies, business has been booming over the last few years for the iconic lighter brand Zippo. The Bradford, PA-based company earned $200 million in sales last year, a record for the lighter maker. What’s more, Zippo’s expanded global presence and diversified product line has increased sales by Continue reading

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November 13, 2014

 

When it comes to innovation in business, creating a viable and valuable product is just the first step. After all, the arrival of the portable MP3 player made many companies stand up and take notice of this revolutionary device. One of those firms was Apple, who soon came to dominate the market with the iPod. Although the signature MP3 player was released later than its competitors, the product’s dependability and stylish design quickly allowed it to capture the bulk Continue reading

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November 6, 2014

By the end of the year, mobile advertising spending will eclipse the amount of money that companies spend on old media like radio and newspapers. This historic shift shows just how far smartphones and tablets have come after less than a decade of existence. In contrast, newspapers have been in circulation for centuries while radio has been a media fixture for nearly 100 years.

Analysts estimate that companies will invest nearly $18 billion in mobile ads this year while newspapers Continue reading

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November 2, 2014

Although it’s been more than six years since the start of the Great Recession, many in the restaurant industry have failed to adjust to the “new normal” created by the downturn. In fact, visits to U.S. restaurants have fallen by a staggering 1.3 billion since 2008. As American eateries become desperate for business, many have turned to gimmicky menu items to drum up interest. From Taco Bell’s Waffle Taco to the $100 “Never Ending Pasta Pass” at Olive Garden, restaurants Continue reading

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