August 14, 2014

 

With preseason football already under way, it won’t be long now until the NFL season officially kicks into full gear. And although the intensity of the gridiron will undoubtedly remain the same, some fans might notice big changes around their local stadiums. That’s because after years of outcry to green up the game, a number of NFL teams have revamped their arenas with a variety of energy-saving and cost-cutting measures.

In San Francisco’s Levi’s Stadium, for instance, an 18,000-square-foot Continue reading

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June 25, 2014

As recently as the early 2000s, the stereotypical image of the corporate careerist typically included a flashy convertible jetting down the highway with a set of expensive golf clubs stashed in the trunk. Nowadays, though, these once weighty symbols of wealth and status have plummeted in popularity. Instead of a cherry red Corvette, modern executives and ladder climbers would prefer to cruise to their next meeting in a big SUV. And thanks to smartphones, the golf links aren’t the same Continue reading

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diningIn the world of fine dining, the food may be the focus, but the customer is king. That’s certainly the case at New York’s exclusive Eleven Madison Park, where professional servers iron table linens and polish silver before diners arrive. Like any three Michelin-star establishment, they want to ensure that guests will be as comfortable as possible even before they sit down to eat. While this includes primping that is common at other elite eateries, the maître d’ at Continue reading

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Advancements in technology have allowed entrepreneurs to experiment with radical new ideas that wouldn’t have been possible even a few years ago. However, often these innovations end up disrupting established businesses that have operated the same way for years. The latest example of this phenomenon can be seen with the new wave of “ridesharing” companies like Uber, Lyft and Sidecar. Although these startups have made a splash with young, tech-enabled consumers, taxi companies and local governments don’t share the same Continue reading

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Over the last few years, brick and mortar retailers have come up with some ingenious ways to gather data about the customers who walk into their stores. We’ve taken a look at some of them in past posts on this blog, including one story about “smart” mannequins that observe consumer patterns using cameras in the dummies’ eyes. Although that may skew a bit on the creepy side, it’s important to keep in mind that physical retailers are merely trying to Continue reading

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April 30, 2014

In our increasingly connected world, people are constantly generating new data about themselves. While social networks collect a record of one’s feelings, sensors that measure sleep patterns and Wi-Fi-enabled scales can keep track of vital statistics. To tech experts, all this seemingly vain information may actually lead to the next great innovation: predictive computing. Soon enough our gadgets will know us so well that they won’t just store our to-do lists, they might actually write the lists themselves.

Many smartphone Continue reading

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April 21, 2014

When it comes to entertainment, kids today have more options than ever before. Increasingly, though, they’ll opt to play a game on a mobile device like a smartphone or iPad. This is bad news for toy makers, who have watched a large amount of their market share shift to gadgets. Except for Lego, that is. The Danish stackable bricks brand reached a low point in 2003 after experimenting with the design of some of its products. Since then, Lego’s focus Continue reading

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April 16, 2014

If there’s one snack Americans love, it’s chips and dip. But more than a few snackers would be turned off if they found a big bowl of hummus next to their tortilla chips. That’s because 80 million people in the U.S. have no idea the popular Mediterranean chickpea dip even exists. Over the last few years the food company Sabra has been trying to change that fact by making hummus more accessible to American palettes. After all, with only 26 Continue reading

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April 13, 2014

In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading

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April 7, 2014

Over the years, thousands of brands have established pages on Facebook in order to reach the social network’s hundreds of millions of users. Although companies can purchase banner ads or sponsor certain posts, many prefer to use the service’s free features to reach consumers organically. But as Facebook becomes stuffed with content, fewer and fewer posts pop up in a user’s feed. In October 2013, just 12 percent of a page’s content reached people who had “liked” that page. By Continue reading

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