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Modern retailers stock so many items that consumers can usually buy whatever products they want whenever they want them. Still, a number of companies utilize limited-run sales and exclusive partnerships with brands in order to generate buzz about their business. Target is one of the biggest users of this strategy, teaming up with more than 150 companies in one-off joint ventures since 1999. The retailer’s latest gimmick sale brought them together with the clothing and lifestyle brand Lily Pulitzer, a Continue reading

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June 25, 2015

Ownership of private property is one of the United States’ oldest economic principles. But like many other seemingly everlasting ideas, modern technology has enabled companies to put this concept to the test. For instance, a few years ago Keurig’s single-cup coffeemakers became a big hit with consumers. Rather than brew an entire pot of coffee, those in need of a jolt simply place a small pod of grounds into the machine and wait a few seconds for their drink to Continue reading

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Unless you’re a professional poker player, chances are that people can tell a lot about your mood just by looking at your face. After all, every furrowed brow or slight frown speaks volumes as the human face’s 43 separate muscles constantly communicate with the world around it. Recently, researchers have developed technology that can analyze all those muscles in detail, potentially unlocking the mystery of the many emotional cues hidden within our faces.

This information is especially interesting to a Continue reading

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In today’s Internet-centric world, companies of all kinds must establish a professional web presence or run the risk of wasting away in the dark ages. Accomplishing this task is often easier said than done, though, especially when it comes to setting up a website compared to a social media profile. Not only do websites require knowledge of coding and design in order to work, but they also need to have a logical URL address so users can easily access it. Continue reading

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In an earlier issue of the newsletter, we took a look at the methods that Chinese authorities use to curb the production of counterfeit merchandise. For the most part, these measures focused on reporting knockoffs of big names like Nike and Gucci. But combating pirated products isn’t solely the problem of multinational brands. For instance, in 2012 Jeff Sasaki took his iPhone accessory company Element Case to a Hong Kong trade show. When he arrived at the convention, he found Continue reading

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April 30, 2015

In an earlier newsletter, we included a story about how Lego built its mighty block empire on a strong foundation of licensed products. The Danish company continues to make a variety of sets with characters from popular franchises like Star Wars and Harry Potter, accounting for a third of Lego’s sales. As the toy company became more dominant in the last year, however, it started to focus more on promoting its own brand rather than others’. The 2014 The Lego Continue reading

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April 26, 2015

As the largest chocolate manufacturer in North America, Hershey is always reshaping the way it does business in order to remain at the top. Technology especially helps the Pennsylvania-based company improve in a number of key areas. For instance, the prevalence of online shopping and self-checkout lines are hurting Hershey’s sales from impulse buyers. To encourage more “unplanned purchases,” the company plans to add small kiosks near self-checkout machines and curbside pickup stations that will give customers one last chance Continue reading

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April 21, 2015

 

California’s Silicon Valley is known the world over as a hub of technological innovation. Along with established giants like Google and Facebook, the Bay Area suburb is home to countless startups hoping to launch the next big social network or app. But not every entrepreneur in the Valley is a code-focused Mark Zuckerburg-type. In one burgeoning industry, scientists at several startups are cooking up revolutionary ways to use plants as meat substitutes in food.

These aren’t like the bean Continue reading

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April 18, 2015

For years Walt Disney Studios thrived by strategically reissuing its catalogue of animated classics on home video. Starting out on VHS and continuing with DVD and Blu-ray, the company rereleased a movie every seven years, updating the special features and packaging into something new for consumers to purchase. With digital downloads rising and DVD sales on the downturn, however, Disney’s longtime cash cow is starting to run dry. As a result, the Mouse has switched focus to reimagining its past Continue reading

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April 15, 2015

The mission of marketers is to make a product appealing to customers. To accomplish this task, ads often depend on eye-popping visual imagery or memorable music in order to form a quick impression. But as many marketers are beginning to realize, consumers have three more senses to stimulate besides sight and sound. Anything from a pleasing smell to a feeling of warmth can make people more receptive to buy, leading a number of companies to ramp up their sensory marketing Continue reading

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