Levi Strauss started selling blue jeans more than 100 years ago to miners and farmers who appreciated how long the pants could last under tough conditions. And while today’s consumers love the distressed look that denim achieves with a lot of wear, they don’t exactly want to toil in a mine in order to scuff up their jeans properly. Instead, over the years Levi’s has done all the fraying, fading and ripping themselves in a time-consuming process. Besides taking about Continue reading
Last week, we took a look at the logistical nightmare that caused hundreds of British KFCs to close due to a lack of chicken. And while the company seems to have solved this issue for now, another strange supply chain problem is frustrating consumers halfway around the world. This time, however, the product in question is a bit more essential to daily life than fried chicken.
Over the weekend in Taiwan, panicked shoppers rushed to stores so they could purchase Continue reading
In 1912 Leon Leonwood Bean sold his first 100 pairs of boots to local hunters, promising that the footwear would “give perfect satisfaction in every way.” Soon enough, though, 90 customers brought their boots back after the bottoms became separated from the tops. While Bean nearly went bankrupt providing refunds, he knew that he had to stick to his word in order to regain his customers’ trust. As a result, people continued to support his business, which eventually grew from Continue reading
Earlier this week we looked at how audiences responded both positively and negatively to this year’s lineup of Super Bowl ads. While a number of funny spots seemed to go over well with the public, a Dodge Ram ad prominently featuring a speech by Dr. Martin Luther King Jr. decidedly did not. After the commercial aired, thousands took to social media to condemn the company for stealing the words of such an admired humanitarian. Of course, these critics soon Continue reading
Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading
When we last looked at Bitcoin in December, the cryptocurrency’s price had skyrocketed to about $16,500 after starting the year at just $985. At its peak a couple of weeks later, a single Bitcoin became worth a whopping $19,511. The ever-increasing success of the cryptocurrency and others like it convinced some investors that the future of money was taking shape before their eyes. Many remained wary of Bitcoin’s boom, however, fearing that the bottom could fall out at any time. Continue reading
For decades, malls served as community hubs where people could shop, see a movie, or grab some food all in one convenient location. But the rise of e-commerce and social media caused malls to decline both as retail and recreational centers, leading many to look like ghost towns today. In fact, experts predict that one in every four malls could go out of business by 2022.
In an effort to stay open, mall owners across the country have started appealing Continue reading