January 2, 2018

For many traditional retailers, 2017 was not a good year. Along with the more than 20 chains that filed for bankruptcy, established brands like Sears and J.C. Penney also announced that they’d be closing hundreds of locations. Unfortunately, the outlook doesn’t look much better for 2018. As Amazon continues to disrupt the industry by dominating e-commerce, experts predict that more bankruptcies and store closings could be on the way. “I think the early part of next year will be Continue reading

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December 22, 2017

Since 1990, the Mexican beer brand Corona has ran a simple Christmas ad that continues to resonate with viewers. Affectionately called “O’Tannenpalm,” this video looks at how the iconic spot was made and why the company plans on using it for many more holiday seasons to come.

Questions:

  1. Why do you think this commercial has remained popular for more than 25 years?
  2. What are the risks that come with reusing an ad campaign? What are the benefits?
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December 19, 2017

In recent years, a number of startups have quickly grown into powerhouse operations by selling certain products directly to customers. From the eyewear seller Warby Parker to the razor maker Harry’s, these companies have disrupted traditional industries by cutting out unnecessary middlemen from their supply chains. They’ve also inspired startups like Hubble, a subscription-based service that sells contact lenses. For just $1 per day or $30 per month, customers receive a supply of Acuvue Moist daily disposable contacts, one of Continue reading

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December 14, 2017

For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading

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December 12, 2017

While many people dream of owning a big house with lots of room to move, others aren’t looking to take up too much space. Luckily for these modest home seekers, so-called “tiny houses” have become increasingly popular in recent years. Approximately 10,000 Americans currently live in these affordable and environmentally sustainable abodes that eliminate unneeded space. What’s more, at least 50 companies have popped up in the U.S. that construct tiny houses in all sorts of styles. But even with Continue reading

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December 8, 2017

Over the last few months, we’ve posted a couple of stories about Bitcoin’s enormous gains in 2017. First we marveled at how the cryptocurrency’s value had risen to $4,000 in August after starting the year at just $985. By November, a single Bitcoin became worth more than $7,200. Since then the cryptocurrency has climbed even higher while also experiencing some major fluctuations. Last night, for instance, Bitcoin’s value reached a record high of $17,153 before eventually falling to around Continue reading

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December 7, 2017

A few summers ago, inventor Josh Malone found himself spending hours every week filling up water balloons for his eight children to throw at one another. Convinced that there had to be a more efficient way to build up a water balloon arsenal, he used his mechanical engineering expertise to develop a product called Bunch O Balloons. This device allowed him to fill dozens of balloons at one time and became an immediate hit with his family. After filing for Continue reading

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December 5, 2017

Over the last few years, bike-sharing programs have become commonplace in most of the world’s major cities. In New York, for instance, more than 10,000 Citibikes are available for visitors to ride at any time of day. All they need to do is find a docking station, pay a small fee to unlock a bike, and then return it to another kiosk whenever they’re finished. But some other cities aren’t nearly as orderly with their bike-sharing programs. In Wuhan, a Continue reading

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December 1, 2017

During the upcoming holiday season, analysts estimate shoppers will spend more than $100 billion online. The majority of these purchases will likely be made on Amazon, which has attracted millions of loyal customers over the years through perks like free two-day shipping. But while undoubtedly convenient, quick shipping is far from environmentally sustainable. This video outlines the problem while also offering a few potential solutions.

Questions:

  1. How does Amazon’s free two-day shipping program cause more trucks to end up on Continue reading
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November 28, 2017

Last week we took a look at how analysts were lowering their expectations for Black Friday, which is traditionally the country’s biggest annual shopping event. While retailers managed to generate about $5 billion in sales on the day, this year’s take was decidedly lower than in years past. In some cases store traffic was non-existent, leading at least one newscaster to vent their frustrations about the poor turnout on air. But while some brick-and-mortar stores stayed empty, Continue reading

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