April 17, 2024

Earlier this year, we looked at how the century-old brand Stanley skyrocketed to viral fame after the company’s drink tumblers went viral on TikTok. Of course, Stanley cups are far from the only product to become a blockbuster thanks to the video sharing platform with more than 1 billion daily active users. For example, in 2018 the cleaning solution The Pink Stuff was a little known item with a bright look, fun name, and not much else going for it. Continue reading

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April 12, 2024

On the morning of March 26th, the Dali, an enormous container ship, crashed into one of the supporting structures of Baltimore’s Francis Scott Key Bridge, which collapsed soon after. This tragic incident killed six workers on site and caused at least one major injury, along with an economic impact that spans the globe. The Port of Baltimore must remain closed for a few more weeks while the wreckage is cleared, which will require at least seven container ships and hundreds Continue reading

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April 10, 2024

With tens of thousands of locations worldwide, hotel chains like Hilton, Marriott, and Hyatt dominate the global hospitality industry. But as the video below shows, these companies often don’t own the properties that bear their names. This report from the Wall Street Journal explains how Marriott and others license their brands to independently operated hotels, who then benefit from widespread recognition as well as customer reward programs. 

Questions:

  1. Why did hotel chains like Marriott and Hilton move away from Continue reading
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April 5, 2024

In 2016, the e-commerce giant Amazon began opening brick and mortar grocery stores called Amazon Fresh. Some of these locations came equipped with a much touted technological feature: “Just Walk Out” checkouts, where customers would simply stroll through the exit without consulting a cashier. The idea was that a customer logged in to their Amazon account before shopping, gathered their items, and then a sophisticated process driven by artificial intelligence would quickly ring up everything. 

But as it turns out, Continue reading

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April 3, 2024

Credit card firms provide both consumers and businesses with a convenient way to handle payments that eliminates the need to deal with large amounts of cash all the time. Still, this service doesn’t come for free: not only can customers rack up large amounts of interest on their credit card bills, companies also must pay a fee for every transaction they make. These “swipe fees” can add up quickly. Last year alone, U.S. merchants paid $101 billion in swipe fees Continue reading

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March 29, 2024

Although meal kit services like HelloFresh and Blue Apron both enjoyed a boom in business during the pandemic, only one of those companies continues to thrive today. The video below explores the growing dominance of HelloFresh in the meal kit industry even as it struggles to keep customers, who mainly tend to cancel their subscriptions once the sign-on deals end. 

Questions:

  1. What are the benefits and drawbacks of HelloFresh’s strategy of using discounts to attract customers?
  2. Why is it Continue reading
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March 22, 2024

The world of plush toys is not typically known as a hotbed of conflict, but that all changed last month when two big names in the industry clashed in court. The legal battle began when the parent companies of Squishmallows sued Build-A-Bear Workshop, alleging that its new “Skoosherz” line looked suspiciously squishy. “If a picture is worth a thousand words, comparing the Squishmallows original products to Build-a-Bear’s copycats speaks volumes,” said Moez Kaba, an attorney representing Squishmallows’ parent companies Kelly Continue reading

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March 19, 2024

With more than 51 million monthly active users in the United States, the Chinese e-commerce outlet Temu has expanded significantly in recent years thanks to its huge selection of cheap goods. This video looks at the platform’s low-price strategy and how it’s winning customers the world over in spite of reports of poor quality products and possible ethical issues.

Questions:

  1. Why do you think Temu’s business model is appealing to customers?
  2. Which e-commerce strategy do you think is most effective Continue reading
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March 13, 2024

Earlier this year, we posted a video looking at the potential consequences that Boeing could face as a result of a door explosion on an Alaska Airlines flight. While that video primarily explored the business ramifications of this terrifying incident, last week the public learned about the first legal repercussions against Boeing. According to the Wall Street Journal, the Justice Department (DOJ) is investigating the aviation firm to see if it has complied with the requirements of a settlement made Continue reading

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March 8, 2024

On February 1st, Universal Music Group (UMG) allowed its licensing deal with TikTok to expire after accusing the platform of providing insufficient payments to artists. In an angry letter, the music giant said that the video-sharing app was “flooded with A.I.-generated recordings,” which diluted the pool of potential revenue for legitimate artists. As a result, TikTok removed all music affiliated with UMG from its platform, a drastic move that escalated in severity last week. After failing to make any progress Continue reading

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