Chapter 15: Distribution - McGraw-Hill Introduction to Business

Updating the Retail Experience with Interactive Mirrors

February 24, 2017

As e-commerce companies like Amazon become more and more popular, traditional retailers have scrambled to find ways to bring people back into stores. Along with placing scannable QR codes by items, brick and mortar outlets have also tried large internet kiosks that allow customers to browse their online stores. Despite retailers’ best efforts, though, these attempts at modernizing haven’t caught on with consumers. After all, who would walk into a place just to check its online store?

The startup Oak Continue reading →

Fashion, Distribution, Innovation, San Francisco, Smart Mirrors, Oak Labs, Clothing, Product Development, Retail

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Faced with Smartphones, Airlines Begin to Phase Out Screens

February 17, 2017

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In the old days of air travel, passengers who were lucky enough to watch a movie during their flight did so on a big screen that the whole cabin could see. Then as technology improved many airlines installed screens into the backs of seats, providing travelers with a personal entertainment center. Shortly after this development, though, smartphones and tablets started to become commonplace. “Virtually everyone is connected at all times on the ground today,” said Jon Cobin, COO of in-air Continue reading →

Mobile, Air Travel, Product Development, Innovation, Streaming, Transportation, Smartphones

Chapter 1: Taking Risks and Making Profits, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Increased Competition Forces Whole Foods to Scale Back

February 16, 2017

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When Whole Foods launched in 1978, organic grocery stores were a unique concept for most of the country. As Americans became more health conscious, though, the Austin-based chain eventually expanded into an empire of 469 stores across three countries. In fact, the future for Whole Foods looked so bright that last year the company announced it would add 1,200 stores in the U.S.

But as 2017 arrived, the company’s long term outlook became far less optimistic. Now Whole Foods says Continue reading →

Competition, Management, Food, Branding, Retail, Whole Foods

Chapter 1: Taking Risks and Making Profits, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] How Cars Went from Boxy to Curvy

February 14, 2017

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For decades U.S. automakers designed boxy cars that looked slick but lacked any aerodynamic abilities. Then the Ford Taurus came around and changed America’s roads forever. This video chronicles how rising gas prices and European influences caused this gradual switch from rectangular to round vehicles.

Questions:

Why did curvy car designs take so long to catch on in the U.S. market?
How did the Ford Taurus change the American auto industry?

Marketing, Product Design, Product Development, Cars, Transportation, Ford

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

NBA to Launch a League for Video Game Basketball

February 10, 2017

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Over the years video games have grown from a niche entertainment platform into a dominant commercial and cultural force. And while plenty of casual players drive this thriving industry, a new class of professional gamers has also emerged on the Internet and in “eSports” leagues. During these competitions, dedicated players face off against each other in front of thousands of cheering fans, just like at regular sporting events.

Like video games themselves, eSports were once thought to hold limited appeal Continue reading →

Product Development, Sports, Branding, Entertainment, Marketing, Video Games, eSports, NBA

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Vizio Fined After Tracking and Selling Customers’ Personal Data

February 9, 2017

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In this digitally driven age, personal privacy is quickly becoming a thing of the past. Along with social networks and websites that track users, many electronic devices also pay close attention to their owners’ personal habits. And in at least one recent case, sometimes people don’t even know they’re being watched by their possessions.

That’s why the Federal Trade Commission recently slapped the television maker Vizio with a $2.2 million fine. According to investigators, the company installed software that allowed Continue reading →

Entertainment, Demographics, Television, Marketing, Vizio, Ethics, Internet of Things, Data Tracking

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Brands Spend Millions Marketing Super Bowl Ads Before the Game

February 7, 2017

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Unlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading →

Entertainment, Marketing, Television, Social Media, Advertising, Super Bowl, Sports, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Mobile Bike Repair Shops Challenge Local Stores

February 2, 2017

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For many cyclists, the worst thing about owning a bike is getting it repaired. In the best case scenario, a person must buy a bulky, expensive rack for their car, load the bike, and then drive it to a local shop. If you don’t own a car, though, that means you’ll either need to grab a ride with a bike rack-owning friend or walk your wheels to the nearest repairman.

Or if you’re lucky enough to live near a Velofix Continue reading →

Innovation, Transportation, Mobile Entrepreneurs, Online Retail, Franchising, Bicycles, Velofix

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution

American Apparel Bought by Canadian Company

January 31, 2017

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For years American Apparel seemed poised to become the next big fashion brand. Their simple but bold cotton clothing and suggestive advertisements catapulted the company to a $1 billion valuation in 2007. A decade later, however, American Apparel filed for bankruptcy and sold its assets to a Canadian firm for just $88 million. Along with shuttering its 110 stores, the company also lost its famed garment factory in Los Angeles.

This production facility was one of American Apparel’s best assets Continue reading →

Clothing, Ethics, Retail, Manufacturing, Bankruptcy, American Apparel, Workplace Harassment

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] This Incredible Machine Pulls Clean Drinking Water Out of Thin Air

January 20, 2017

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Ensuring clean water for everyone on the planet is one of the major environmental challenges facing future generations. In this video, a Chilean engineer demonstrates his invention that draws vapor from the air and turns it into drinkable water. If he succeeds in making the machine smaller and cheaper, it could provide an immense benefit to communities that lack access to clean water.

Questions:

Why does Hector Pino need to continue refining his product?
Once fully developed, should Pino form Continue reading →

Global, Product Distribution, Water, Chile, Product Development, Sustainability

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos