June 19, 2018

Given that airlines charge thousands of dollars for seats in business class, they try to make the experience as luxurious as possible for their premium passengers. On Etihad Airways, for instance, wealthy fliers can stay in a three-room “residence” that includes a private bathroom and double bed. While other carriers can’t quite match that level of extravagance, they strive to provide passengers with first-class amenities like upscale blankets and fine tableware.

The only problem is that these items don’t remain Continue reading

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June 12, 2018

Although founded in the 1950s as the International House of Pancakes, for more than 40 years consumers have known the breakfast chain better as IHOP. For most companies, gaining this kind of brand recognition with a simple acronym would be a dream come true. Last week, however, IHOP announced that its “P” was changing into a “b,” lowercase and all. And yesterday the chain revealed the meaning behind the switch: it turns out the “b” stands for “burgers.”

The announcement Continue reading

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April 30, 2018

American millennials’ tastes have turned many markets on their heads. From choice of food to the ways companies structure leadership, this large generation makes its preferences known. One trend companies are considering is how millennials tend to prefer amazing experiences rather than accumulating “things.” How can companies adapt traditional products and services to appeal to millennials?

As we know, people of all generations share experiences from travel, life events, and plain everyday life on social media. However, to earn Continue reading

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April 27, 2018

In the early 20th century, the Coca-Cola Company was quickly growing in popularity both with American consumers as well as imitators who hoped to duplicate the soft drink’s success. This very brief video looks at how Coca-Cola fought off the copycats by designing a distinctive bottle that it still depends on to this day.

Questions:

  1. Besides making things harder for imitators, how did Coca-Cola’s bottle redesign help the young company’s brand?
  2. Do you think Coca-Cola would have grown to be Continue reading
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April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

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April 13, 2018

Way back in 2014, we looked at how changing tastes had led to declining interest in the art and business of clowning. Unfortunately for these red-nosed entertainers, matters haven’t improved much in the following years. In fact, 2017 may have marked an all-time low for American clowns. Not only did the Ringling Bros. circus shut down after nearly a century and a half in operation, but also McDonald’s ended its regional Ronald McDonald program. Without the work that these Continue reading

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April 5, 2018

With its rolling mountains and vibrant fall foliage, Vermont ranks as one of America’s most beautiful states. But while these sights attract thousands of visitors every year, they’re apparently not enough to convince some residents to remain in Vermont for the long term. In fact, the state’s labor force is smaller today than it was before the last recession. Young people have largely led this exodus, causing Vermont’s median age to become the second-highest in the nation. Combined with a Continue reading

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February 13, 2018

In 1912 Leon Leonwood Bean sold his first 100 pairs of boots to local hunters, promising that the footwear would “give perfect satisfaction in every way.” Soon enough, though, 90 customers brought their boots back after the bottoms became separated from the tops. While Bean nearly went bankrupt providing refunds, he knew that he had to stick to his word in order to regain his customers’ trust. As a result, people continued to support his business, which eventually grew from Continue reading

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February 9, 2018

Last week, we looked at how property owners are trying to combat the decline of shopping malls by appealing to non-retail tenants like gyms and fitness centers. This video provides more background on this downward spiral, showing footage of American malls thriving in their heyday as well as the decaying, abandoned structures that some have become. But the video isn’t entirely doom and gloom: it also gives a lot of screentime to an Atlanta-area shopping center called Plaza Fiesta that Continue reading

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February 8, 2018

Earlier this week we looked at how audiences responded both positively and negatively to this year’s lineup of Super Bowl ads. While a number of funny spots seemed to go over well with the public, a Dodge Ram ad prominently featuring a speech by Dr. Martin Luther King Jr. decidedly did not. After the commercial aired, thousands took to social media to condemn the company for stealing the words of such an admired humanitarian. Of course, these critics soon Continue reading

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