July 23, 2020

Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins. 

Questions:

  1. Do you think virtual events in video games like Fortnite could Continue reading
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Over the last few weeks, restaurants and retailers across the country have gradually reopened with limited capacity, plexiglass barriers, and other anti-Covid restrictions. According to a recent study of the review site Yelp, however, approximately 140,000 listed businesses that closed in March remained shut down in June. What’s more, 41 percent of those companies have closed for good. Retailers accounted for the highest number of closures at 27,000. Coronavirus lockdown measures also majorly hurt restaurants, with 53 percent of closed Continue reading

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June 18, 2020

Tomorrow is Juneteenth, a holiday that commemorates the end of slavery in the U.S. Although few major companies observed this day of remembrance in the past, many are now correcting this mistake in response to the protests that have been going on for weeks in cities across the country. Firms like Nike, Mastercard, Target, and Twitter recently announced that Juneteenth will become a paid holiday next year. Best Buy offered employees a “paid volunteer holiday” they can use this upcoming Continue reading

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For weeks, thousands of people across the country have been protesting against police violence following the death of George Floyd in Minneapolis on May 25th. In response to these historic events, many companies have voiced their support for the fight against racism on social media. Adidas, for instance, released a statement on Twitter expressing how the sportswear brand was “deeply saddened by what we see happening to our black community in America.” The company even retweeted an advertisement made by Continue reading

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Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading

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March 31, 2020

With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading

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February 14, 2020

The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading

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February 13, 2020

In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading

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February 7, 2020

Targeted advertising has become the economic engine of the Internet for big companies like Facebook and Google that collect all sorts of data about their users. This video details how tech giants track people online in order to gather information for advertisers, a widespread practice that is nevertheless hugely controversial. 

Questions:

  1. How has the use of cookies changed from the early days of the Internet to today?
  2. Do you think legislators should regulate how companies track people online for Continue reading
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