April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

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April 13, 2018

Way back in 2014, we looked at how changing tastes had led to declining interest in the art and business of clowning. Unfortunately for these red-nosed entertainers, matters haven’t improved much in the following years. In fact, 2017 may have marked an all-time low for American clowns. Not only did the Ringling Bros. circus shut down after nearly a century and a half in operation, but also McDonald’s ended its regional Ronald McDonald program. Without the work that these Continue reading

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April 5, 2018

With its rolling mountains and vibrant fall foliage, Vermont ranks as one of America’s most beautiful states. But while these sights attract thousands of visitors every year, they’re apparently not enough to convince some residents to remain in Vermont for the long term. In fact, the state’s labor force is smaller today than it was before the last recession. Young people have largely led this exodus, causing Vermont’s median age to become the second-highest in the nation. Combined with a Continue reading

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February 13, 2018

In 1912 Leon Leonwood Bean sold his first 100 pairs of boots to local hunters, promising that the footwear would “give perfect satisfaction in every way.” Soon enough, though, 90 customers brought their boots back after the bottoms became separated from the tops. While Bean nearly went bankrupt providing refunds, he knew that he had to stick to his word in order to regain his customers’ trust. As a result, people continued to support his business, which eventually grew from Continue reading

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February 9, 2018

Last week, we looked at how property owners are trying to combat the decline of shopping malls by appealing to non-retail tenants like gyms and fitness centers. This video provides more background on this downward spiral, showing footage of American malls thriving in their heyday as well as the decaying, abandoned structures that some have become. But the video isn’t entirely doom and gloom: it also gives a lot of screentime to an Atlanta-area shopping center called Plaza Fiesta that Continue reading

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February 8, 2018

Earlier this week we looked at how audiences responded both positively and negatively to this year’s lineup of Super Bowl ads. While a number of funny spots seemed to go over well with the public, a Dodge Ram ad prominently featuring a speech by Dr. Martin Luther King Jr. decidedly did not. After the commercial aired, thousands took to social media to condemn the company for stealing the words of such an admired humanitarian. Of course, these critics soon Continue reading

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February 6, 2018

Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading

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January 25, 2018

As one might expect from a centuries-old art form, the world of ballet doesn’t adapt to change all that quickly. For instance, many ballerinas depend on a type of pointe shoe designed more than 100 years ago consisting of paper, glue and fabric. While this style is certainly reliable, it can also create a great amount of discomfort or even injury for dancers. After all, the “pointe” in the shoe’s name refers to the ballerina’s need to stand readily on Continue reading

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January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading

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January 18, 2018

By the end of the year, companies around the world will generate an estimated $11 billion in revenue by selling baby products like diaper bags and infant carriers. Despite the size of this booming industry, though, many baby businesses are continuing to overlook a growing target market: dads. Of course, this is largely due to the fact that mothers remain the primary caregivers in many American families. But dads have made great strides in recent times to involve themselves further Continue reading

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