Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading

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March 31, 2020

With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading

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February 14, 2020

The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading

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February 13, 2020

In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading

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February 7, 2020

Targeted advertising has become the economic engine of the Internet for big companies like Facebook and Google that collect all sorts of data about their users. This video details how tech giants track people online in order to gather information for advertisers, a widespread practice that is nevertheless hugely controversial. 

Questions:

  1. How has the use of cookies changed from the early days of the Internet to today?
  2. Do you think legislators should regulate how companies track people online for Continue reading
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January 7, 2020

The holiday season is the most important time of the year by far for the nation’s retailers, with many earning as much as 40 percent of their annual sales during that period. Fortunately for them, 2019’s holiday sales increased by 3.4 percent compared to the previous year. Retailers are especially relieved since Thanksgiving arrived six days later than it did in 2018, which took away crucial time that companies could have used to drive sales. 

To make up for Continue reading

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December 5, 2019

Although gum companies like Wrigley have been in business for more than a century, today’s consumers aren’t nearly as interested in chewing gum as past generations. From 2010 to 2018, gum sales dropped by 23 percent in the U.S. and 4 percent globally. “Chewing gum is becoming less socially acceptable,” said Mondelez Foods CEO Dirk Van de Put. As the maker of brands like Trident and Dentyne, Mondelez and its competitor Wrigley are trying to convince consumers that gum can Continue reading

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November 22, 2019

Yesterday, we looked at how video game companies earn billions of dollars annually by selling virtual products to an ever-growing market. Inspired by the success of this unusual industry, some clothing companies have started selling digital outfits that don’t exist in the real world. For instance, the fashion label The Fabricant recently sold a virtual dress for $9,500 to the wife of a San Francisco tech executive. Although she cannot actually put on her expensive new outfit, she can Photoshop Continue reading

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October 31, 2019

For this year’s Halloween festivities, Americans will spend an estimated $8.8 billion on items like candy, decorations, and costumes designed for all walks of life. Along with shelling out $3.2 billion on outfits meant for kids and adults, consumers will also spend $490 million on costumes for their pets. According to a recent survey, 51 percent of dog owners plan to dress up their pups for the holiday, spending an average of about $20. 

Retail experts say the popularity Continue reading

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