Chapter 16: Place and Promotion - McGraw-Hill Introduction to Business

AMC Theatres Plans for August 20th Reopening with 15 Cent Admission

August 17, 2020

With hundreds of American movie theaters closed since March, the film exhibition industry has made several attempts to return to business only to reverse course soon after. AMC Theatres, for instance, announced plans to reopen on July 15th but scrapped that idea as coronavirus cases spiked across the U.S. Despite these setbacks, though, the nation’s largest theater chain has now set August 20th as its return date. What’s more, AMC plans to charge just 15 cents per admission on the Continue reading →

Coin Shortage Forces Banks to Beg for Spare Change

August 13, 2020

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In recent years, banks across the country have either phased out coin services or started charging fees for counting change. At Community State Bank in southeastern Wisconsin, for instance, the institution usually charges non-customers a 10 percent service fee for coin counting. But that certainly wasn’t the case a few weeks ago when Community State Bank had to beg people to bring in spare change to offset a coin shortage that has developed during the pandemic.

In fact, the Continue reading →

Promotions, Money, Banks, Cash, Supply & Demand, Financial Institutions

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 16: Place and Promotion, Chapter 20: Money and Financial Institutions

[VIDEO] How Coronavirus Is Ushering in a New Era of Concerts

July 23, 2020

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Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins.

Questions:

Do you think virtual events in video games like Fortnite could Continue reading →

Approximately 140,000 Businesses Listed on Yelp Remain Closed

July 7, 2020

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Over the last few weeks, restaurants and retailers across the country have gradually reopened with limited capacity, plexiglass barriers, and other anti-Covid restrictions. According to a recent study of the review site Yelp, however, approximately 140,000 listed businesses that closed in March remained shut down in June. What’s more, 41 percent of those companies have closed for good. Retailers accounted for the highest number of closures at 27,000. Coronavirus lockdown measures also majorly hurt restaurants, with 53 percent of closed Continue reading →

Promotions, Health, Product Distribution, Ethics, Restaurants, Entrepreneurship, Food & Drink, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 15: Distribution, Chapter 16: Place and Promotion

Juneteenth to Become Paid Holiday at Major Companies

June 18, 2020

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Tomorrow is Juneteenth, a holiday that commemorates the end of slavery in the U.S. Although few major companies observed this day of remembrance in the past, many are now correcting this mistake in response to the protests that have been going on for weeks in cities across the country. Firms like Nike, Mastercard, Target, and Twitter recently announced that Juneteenth will become a paid holiday next year. Best Buy offered employees a “paid volunteer holiday” they can use this upcoming Continue reading →

Marketing, Operations Management, Promotions, Ethics, Holidays, Human Resources, Juneteenth, Labor Relations

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 16: Place and Promotion

Adidas Tweets Against Racism but Receives Criticism from Employees

June 9, 2020

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For weeks, thousands of people across the country have been protesting against police violence following the death of George Floyd in Minneapolis on May 25th. In response to these historic events, many companies have voiced their support for the fight against racism on social media. Adidas, for instance, released a statement on Twitter expressing how the sportswear brand was “deeply saddened by what we see happening to our black community in America.” The company even retweeted an advertisement made by Continue reading →

Marketing, Motivation, Global, Ethics, Human Resources, Social Media, Promotions, Labor Relations, Adidas, Appare

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Food Delivery Apps Often Make More Problems Than Profits

May 19, 2020

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Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading →

Trolls World Tour’s On-Demand Success Could Change the Movie Industry

May 7, 2020

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading →

Streaming Platforms See Boost in Viewership But Not Ad Revenue

March 31, 2020

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With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading →

Operations Management, Streaming, Television, Advertising, Health, Coronavirus, Promotions, Marketing, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Unilever Pledges to Stop Marketing Food & Drinks to Kids

February 14, 2020

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The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading →

Marketing, Product Development, Global, Promotions, Ethics, Regulation, Advertising, Packaging, Health, Food & Drink, Unilever

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media