October 17, 2013

For many of today’s conscientious consumers, it’s not enough for a product to be simply affordable and effective. Environmentally minded diners, for instance, prefer to know as much about the origins of their food as possible. That’s why so many modern restaurants make sure the names of their organic and artisanal suppliers appear as prominently on menus as the dishes. Now the trend is expanding out of the culinary world and into retail as more and more clothing companies use Continue reading

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September 22, 2013

When it comes to promoting a product, marketers usually have two routes they can take: either hype the item’s notable features or draw the audience in with something creative. Choosing the latter option is a much riskier endeavor, though. After all, it’s easy to forget a boring commercial. Advertising backfires worst when a company miscalculates the level of their own wit and unleashes a high concept disaster. For instance, last year a Pop Chips ad featuring Ashton Kutcher as a Continue reading

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April 19, 2013

 

priceInformation moves so fast in today’s Internet-enabled world that it can be difficult for companies to keep up. In the case of online retail, demand for a product can shift minute-by-minute, making accurate pricing an extremely difficult task. That’s why many businesses are opting to price their goods “dynamically” rather than relying on a single concrete number.

Although new to some retailers, dynamic pricing has been common in the airline industry for years. In order to lessen the likelihood Continue reading

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April 10, 2013

rbullEver since The Colgate Comedy Hour premiered in the 1950s, companies have been happy to stamp their names across a variety of entertainment ventures. For some modern companies, though, simply being the sponsor of an event no longer has the same appeal. After all, nearly every form of mass entertainment features a sponsor of some type. Whether it’s TV, concerts or sporting events, consumers are constantly bombarded with the names of corporate benefactors, making it difficult for some brands to Continue reading

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February 15, 2013

Even in this increasingly web-based world, the old saying, “Location, location, location,” still means something. As many long-dormant urban areas become revitalized, companies are squaring off to snap up space. Developers in Washington, D.C., have figured out a way to harness social media to determine the tenants of these valuable new properties. Called Popularise, this new startup allows citizens to vote online for the businesses they’d like to see in their community.

According to Popularise founders Ben and Dan Miller, Continue reading

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