October 12, 2017

jurgen-appeloWhile Amazon has been an online retail powerhouse for years now, in 2017 the company showed the business world what a truly dominant force it could be. Along with buying Whole Foods during the summer, Amazon’s name came up constantly as the media discussed how the online outlet had upended the traditional retail industry. But despite all the talk about Amazon’s growing supremacy, the company still can’t compete in one of retail’s most lucrative sectors: fashion.

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October 5, 2017

the-doppelgangerThis past summer, more than 68,000 video game fans packed the Los Angeles Convention Center for the Electronic Entertainment Expo (known as E3). For years only industry insiders and media representatives were invited to preview the latest titles and technology at this annual occasion. But in 2017 E3’s organizers opened up the convention to the public in order to involve even more people in what many consider to be gaming’s top event.

That is unless you live in Brazil. Next Continue reading

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September 22, 2017

adidasIn 2015 the future was looking bleak for Adidas. The Germany-based apparel company had experienced years of declining sales as they lost market share to Nike’s growing dominance. A new batch of competitors like Under Armour and Skechers took their toll as well, causing Adidas to lose its position as the world’s second most popular seller of sportswear and footwear.

But just as analysts began to write off Adidas as a dying brand, the company set off on a major Continue reading

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September 12, 2017

avocadosOne hundred years ago hardly any Americans outside of California had ever seen an avocado, let alone ate one. Then during the 1920s a Los Angeles postal worker named Rudolph Hass planted an avocado seed in his backyard that eventually grew into a highly productive tree. His children raved about how their father’s flavorful fruit beat out any competitors at the local market, eventually convincing him to patent the Hass Avocado in 1935. Soon growers across the region began to Continue reading

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August 31, 2017

flash-proAfter years of skipping television advertisements with DVRs, many Americans have little patience for commercial breaks. And although ads are largely unavoidable during live programming like sporting events or award shows, that doesn’t mean people are paying attention. Oftentimes viewers will fiddle with their smartphones or simply tune out completely while commercials are rolling. This is bad news for companies who pay big bucks to advertise during high-rated time slots.

In an effort to get people watching ads on TV Continue reading

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August 11, 2017

annagoldbergwwWhile you may not recognize the name Stephanie Courtney, chances are you know Flo, the cheery saleswoman for Progressive Insurance. Over the last decade Courtney has portrayed the character in more than 140 commercials, becoming “the personification of the company,” according to chief marketing officer Jeff Charney. “She represents our core values of integrity and honesty and transparency and customer service. She’s a character who has character.”

Of course, Flo is far from the only fictional spokesperson to be associated Continue reading

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During this year’s Fourth of July holiday, Americans will spend an average of $71 per household on food for barbeques and cookouts. While 63 percent of people will attend a professional fireworks display sometime over the weekend, 26 percent of the populace will launch their own pyrotechnics (hopefully in a safe manner). This short video features a few more Fourth of July facts to add some statistical context to the nation’s Independence Day celebrations.

Questions:

  1. Why are 98 percent of Continue reading
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June 13, 2017

slgckgc-kitkatKitKats first landed in U.K. candy stores in 1935 and the four-fingered bars quickly became a hit. By the 1970s the crunchy chocolate candy had grown from a popular British treat into a worldwide hit. Nestle purchased KitKat in 1988 and solidified the candy bar’s position as a global brand. KitKat has changed little over the course of this long history, retaining its signature four-fingers of chocolate that “break off” with a satisfying snap.

But according to a recent ruling Continue reading

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meal-kitFor those who don’t want to take a trip to the grocery store or dine out, meal-kit startups like Blue Apron and HelloFresh bring dinner right to your doorstep. These companies place all the ingredients you need into a box along with detailed instructions about how to prepare your meal. And thanks to incessant advertising through new media platforms like podcasts, meal-kit startups have seen interest from consumers increase year after year. In fact, Blue Apron has been so successful Continue reading

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chevroletFor the past few years, Chevrolet has ran a series of ads that feature “real people, not actors” staring in awe as they look at and listen to facts about Chevy cars. These televised focus groups are filmed on sets outfitted with enormous doors and spinning elevators that reveal the vehicles in grand fashion. All the while a friendly host tells the onlookers about how many J.D. Power awards Chevy has won along with other details about the brand. Whenever Continue reading

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