December 16, 2014

Americans have a tendency to over share information through social media, which can lead to some off-putting online revelations. However, there’s one group of people out there who doesn’t mind reading a detailed status update about your cold symptoms: advertisers. In today’s increasingly personalized marketing landscape, companies are desperate for data about their customers. Along with standard stats like age and income, consumers’ medical histories have now become tools for target marketing.

While data miners can’t legally access confidential medical Continue reading

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December 15, 2014

In the world of online advertising, the “click” is king. That’s because nearly every major website bases its ad rates on the number of hits it receives over a specific span of time. The idea is to attract potential clients by emphasizing how much traffic the website receives. But just because clicks act as currency in mobile marketing doesn’t mean that they’re reliable indicators of an ad’s effectiveness. After all, a person could have spent ten seconds or ten minutes Continue reading

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December 13, 2014

 

In past posts, we’ve taken a look at the rise of mobile ads and how they were starting to beat out older forms of media for marketing dollars. Despite this growing dominance, however, the overall effectiveness of mobile ads remains suspect. For many they’re little more than a nuisance, something along the margins of the screen that can be easily ignored. Others see them as an intrusion on their privacy given the way that many mobile ads target certain Continue reading

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December 10, 2014

When Michael Garrity founded CommunityLend in 2010, he thought his company was in a perfect position to capture an untapped market. After all, the 2008 financial crisis made many banks wary of lending too much cash, presenting a golden opportunity to non-traditional operations like CommunityLend. Plus, the company’s peer-to-peer model was the first of its kind in Garrity’s home country of Canada, marking a major advantage for the startup.

Despite these benefits, though, CommunityLend had trouble finding qualified borrowers for Continue reading

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December 2, 2014

With companies both large and small becoming increasingly dependent on technology, it’s important for these firms to make sure that their information is secure. But businesses need to do more than simply install anti-hacking software and hope their defenses hold. For instance, earlier this year Home Depot faced two small security breaches before getting hit with a company-wide hack that made national news. Following the minor incidents, security contractors urged executives to implement a few unused features in the anti-hacking Continue reading

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November 13, 2014

 

When it comes to innovation in business, creating a viable and valuable product is just the first step. After all, the arrival of the portable MP3 player made many companies stand up and take notice of this revolutionary device. One of those firms was Apple, who soon came to dominate the market with the iPod. Although the signature MP3 player was released later than its competitors, the product’s dependability and stylish design quickly allowed it to capture the bulk Continue reading

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November 6, 2014

By the end of the year, mobile advertising spending will eclipse the amount of money that companies spend on old media like radio and newspapers. This historic shift shows just how far smartphones and tablets have come after less than a decade of existence. In contrast, newspapers have been in circulation for centuries while radio has been a media fixture for nearly 100 years.

Analysts estimate that companies will invest nearly $18 billion in mobile ads this year while newspapers Continue reading

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October 26, 2014

 

With so many teenagers equipped with smartphones, it can be easy for older Americans to feel a little jealous of their younger counterparts. After all, cramming at the last minute before a big history exam is a lot easier if you can quickly double check facts on your iPhone. If the subject’s algebra or calculus, however, today’s high school kids have about the same technological edge as students did 10 years ago. That’s because the TI-84 Plus graphing calculator Continue reading

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October 23, 2014

Society depends so greatly on medical procedures like blood transfusions and vaccines that it can be difficult to remember that these practices have only been around for about a century. In fact, it wasn’t until the 1940s that hospitals became sophisticated enough to offer a patient better care than they could receive in their home. Since then, human life expectancy has leapt to nearly 80 years while advanced procedures like organ transplants are now common.

With so much ground broken Continue reading

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October 19, 2014

 

Even in this increasingly Internet-enabled world, the old maxim “Location, location, location” rings as true as ever. After all, a strong Web presence can only do so much for service companies like restaurants and auto shops. In order for a business to operate at its full potential, the company needs to be located in a place that is not only easily accessible to its target market, but also free of too many direct competitors.

As many frustrated businesspeople can Continue reading

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