April 12, 2019

By 2020, experts estimate that companies could pay social media influencers as much as $10 billion annually to market products online. These Internet personalities leverage their enormous followings on platforms like Instagram to earn big money through sponsored content. For instance, last year a British fashion influencer named Jess worked with 22 brands, charging $1,000 for every sponsored post that went out to her more than 230,000 Instagram followers.

But while the money that marketers paid Jess was real, the Continue reading

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April 4, 2019

Since launching a few years ago, the New York-based startup Peloton has grown into a $4 billion company by offering its high-end clientele a “private indoor cycling studio in your home.” For $2,000 plus a $39 monthly membership fee, customers receive a Peloton stationary bike equipped with a touchscreen that can stream more than 13,000 live and on-demand cycling classes. These workout sessions are often driven by upbeat songs from well-known artists to keep bikers peddling with enthusiasm.

But while Continue reading

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March 26, 2019

On Monday, Apple CEO Tim Cook stepped onto a big stage at the company’s headquarters in Cupertino, California, to make some important announcements. Events like these are meant to remind Apple fans of the times when late founder Steve Jobs stepped on the same stage to reveal world-changing products like the iPhone and iPad. Unlike on those occasions, however, Cook didn’t unveil any new or updated gadgets at Monday’s event. Instead, celebrities like Steven Spielberg, Reese Witherspoon, and Oprah Winfrey Continue reading

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March 22, 2019

On Wednesday, the Walt Disney Company purchased all of the film and TV assets owned by the historic movie studio 21st Century Fox for $71.3 billion. Along with taking hold of successful film franchises like the Alien movies and Marvel’s X-Men, Disney also now controls the rights to TV shows like The Simpsons, This Is Us, and Modern Family. All told, the entertainment giant has gained thousands of new titles to join its other legendary properties such Continue reading

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March 19, 2019

For years fashionable firms have depended on Instagram to showcase their goods to the social network’s more than 1 billion monthly users. Along with helping companies develop into stylish brands, the photo-sharing platform also serves as a key source of traffic to online stores. For instance, a designer can post a photo of a new dress and attach a link where customers can go to purchase it.

Now Instagram plans to take that concept to the next level by allowing Continue reading

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March 8, 2019

According to a recent Pew Research Center study, approximately 29 percent of Americans said that they don’t use cash for any purchases during a typical week. Instead, they depend on credit and debit cards as well as mobile payment apps like Apple Pay. These increasingly cashless consumers are becoming so common that some companies have stopped accepting paper and coin money for the sake of efficiency. For instance, in 2016 the salad chain Sweetgreen announced it was going cashless in Continue reading

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March 5, 2019

A few weeks ago, PepsiCo announced the annual results of what turned out to be a very profitable year. The beverage and snack giant saw revenues increase 1.8 percent to a whopping $64.4 billion, resulting in a profit of $12.6 billion. On top of this 158 percent increase in annual profit, Pepsi also predicted organic growth at a rate of 4 percent for the coming fiscal year.

But while the company had plenty of good news in store for investors, Continue reading

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March 1, 2019

Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.

Questions:

  1. Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?  
  2. How did Red Continue reading
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February 28, 2019

Managing the “last mile” of a product’s journey from the warehouse to its destination is one of the most complicated aspects of shipping and logistics. This final step accounts for as much as half of all delivery costs due to unpredictable factors like traffic jams, route distances, and the need to make multiple stops. That’s why this week FedEx revealed its new SameDay Bot, an autonomous machine that cuts costs by delivering products directly to the customer’s door.

Developed in Continue reading

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February 26, 2019

Since launching in late 2017 Fortnite has earned more than $2.4 billion, a staggering amount of revenue for a video game that is free for anyone to play. The battle royale title makes its money from virtual items like special outfits or victory dances that players can purchase from an in-game store. Given the breakout success of this business model, companies throughout the more than $100 billion video game industry have been scrambling to develop a credible Fortnite competitor.

In Continue reading

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