If a consumer is curious about the quality of a particular product, there are plenty of websites where they can read endless reviews from both satisfied and dissatisfied customers. For a more scientific perspective, however, they can turn to Consumer Reports. The video below details how this 82-year-old nonprofit organization rigorously tests products to see if they live up to the claims put forth by their marketing campaigns.

Questions:

  1. Why do you think Consumer Reports purchases all of its products Continue reading
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Since the release of Fortnite Battle Royale last summer, the video game has grown from a modest success into a global phenomenon with more than 40 million active players. At one point in March, 3.4 million people were playing Fortnite at the same time, making it by far the most popular video game currently on the market. The concept behind it is simple enough: 100 players parachute onto an island to fight until there’s only one person or team left Continue reading

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April 30, 2018

American millennials’ tastes have turned many markets on their heads. From choice of food to the ways companies structure leadership, this large generation makes its preferences known. One trend companies are considering is how millennials tend to prefer amazing experiences rather than accumulating “things.” How can companies adapt traditional products and services to appeal to millennials?

As we know, people of all generations share experiences from travel, life events, and plain everyday life on social media. However, to earn Continue reading

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April 26, 2018

Americans spend roughly $30 billion each year on food for their dogs. As millennials have grown to be the top dog-owning demographic, they’re changing the way our furry friends eat. The growing trend, at first created for humans and now for pets, is to increase foods’ nutritional value while also keeping food sources environmentally sustainable.

American dogs are the fifth highest consumers of meat in the world. In addition, pets are responsible for 64 million tons of greenhouse gasses each Continue reading

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April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

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April 17, 2018

Earlier this month, the music streaming service Spotify went public on the New York Stock Exchange with a valuation worth approximately $30 billion. And while that is certainly an enormous amount of money, it pales in comparison to the $93 billion that the Japanese telecom giant Softbank privately raised last year to create a technology investment fund. In the past, major IPOs such as Spotify’s tended to be the most dependable way for up-and-coming companies to receive a major infusion Continue reading

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April 12, 2018

The concept of working from home has been a controversial issue among some employers for years. On the one hand, proponents claim that remote working can reduce costs while improving morale among staff. For its critics, though, the idea of working from home brings to mind images of employees who would rather lounge on a couch than do their job.

But according to a new study from Stanford, the former group’s assessment is likely the more accurate one. It all Continue reading

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April 10, 2018

Paying with a credit card is an almost entirely electronic process except for one notable step: the signature. Although this final part of the transaction is meant to provide another layer of security, many consumers quickly squiggle something down on the line just to get the procedure over with. Then there are people like Doug Taylor, who goes the extra mile by signing his receipts with a doodle of a little dog wagging its tail. “It gets a laugh, most Continue reading

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April 6, 2018

Industrial robots were once so dangerous that factory employees could not work in the same room as them due to safety concerns. This video shows just how far technology has come since those early years, with today’s soft-handed robots able to pick up delicate items like fruit or plush toys.

Questions:

  1. Why have items like apples traditionally been difficult for robots to handle? How does modern “soft-robotics” address this problem?
  2. Do you think robots could eventually displace much of the Continue reading
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March 29, 2018

The runaway success of Netflix has proved to many media companies that the future of entertainment lies with streaming content. After all, why pay around $75 a month for cable when you can instantly access thousands of titles on Netflix for a fraction of the cost? This thinking has led to the creation of dozens of streaming services, ranging from big players like Hulu and YouTube TV to more specialized operations like the apps for Food Network or the WWE. Continue reading

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