Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

“Quiet Quitting” Trend Takes off on TikTok

August 24, 2022

Like other social networks, TikTok users share almost everything about their lives on the app, from their favorite music and TV shows to their anxieties about work. In fact, talk about the latter has increased significantly in recent weeks as videos about “quiet quitting” generate millions of views among young professionals. The phrase is meant to convey the opposite idea of “hustle culture,” another popular work-related topic on TikTok that encourages people to devote themselves entirely to their careers. Quiet Continue reading →

Motivation, Ethics, Training, Company Culture, Human Resources, TikTok, Social Media, Labor Relations

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media

Airbnb Looks to Limit Unauthorized Parties

August 17, 2022

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Most people who rent rooms or houses from Airbnb use their short term rentals as home-base for a vacation or business trip, nothing too exciting or out of the ordinary. Occasionally, though, the company must deal with customers who host unauthorized gatherings, potentially leading to noise complaints and safety issues. In fact, numerous incidents of violence have occurred at Airbnb parties that got out of control, leading the company to institute a new set of policies to prevent these illicit Continue reading →

Travel, Product Distribution, Marketing, Airbnb, Ethics, Entrepreneurship

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Big Tech Firms Aim to Take Over Sports Broadcasting

July 27, 2022

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Each year, media companies spend tens of billions of dollars for the rights to broadcast sporting events from professional leagues like the NBA, NFL, and Major League Baseball. In fact, by 2024 Disney, Comcast, Paramount, and Fox are expected to spend a combined total of $24.2 billion on broadcast rights for sports, almost double what they paid ten years ago. That is, unless tech conglomerates like Apple and Google splash even more cash in an effort to expand into this Continue reading →

NFL, Product Distribution, Apple, Sports, Branding, Promotions, Marketing, Entertainment, Google, Television

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] Inside LinkedIn’s New Hybrid Office

July 7, 2022

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Although the pandemic ushered in a new era of working from home, many companies still want employees to come into the office. This video looks at how the social network LinkedIn redesigned its workplace to include more than 75 different types of seating, combining the comforts of home with the collaborative nature of the office environment.

Questions:

What are the benefits and drawbacks of LinkedIn’s new hybrid office plan?
Do you think more companies should follow LinkedIn’s lead and Continue reading →

Telecommuting, Management, Organizational Culture, Human Resources, Pandemic, Social Media, Office environment, LinkedIn

Chapter 1: Taking Risks and Making Profits, Chapter 7: Management & Leadership, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media, Videos

Netflix Stock Tanks after Drop in Subscribers

April 26, 2022

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Netflix revolutionized the entertainment industry after the company launched its streaming service in 2007, creating an on-demand platform that was soon imitated by many competitors. Although Netflix still has the largest audience in the industry with 220 million subscribers, the company faces strong competition from services like Disney+, HBO Max, and many others. No longer the only game in town, over the years Netflix has spent big on original television series and movies in order to stand out from this Continue reading →

Streaming, Product Distribution, Food & Drink, Supply & Demand, Product Development, Promotions, Entertainment, Marketing, Netflix

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] The Big Business of Growing and Selling Houseplants

March 31, 2022

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Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading →

Arby’s Capitalizes on an Old Grudge Against McDonald’s

March 22, 2022

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In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading →

Product Development, Branding, Promotions, Marketing, Entertainment, Social Media, McDonald’s, Music, Food & Drink, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Meta (Formerly Facebook) Lost $230 Billion in Market Value Yesterday

February 4, 2022

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The company formerly known as Facebook is going through something of an identity crisis. Rebranded as Meta last year, the tech giant changed its name in order to signal its transition from social networks to the virtual world of the “metaverse.” Although the company has staked its future on this unproven concept, this week Meta had to contend with the consequences of a miserable earnings report that painted a gloomy picture of its present situation.

In the most Continue reading →

Mobile, Stock Market, Stock valuation, Meta, Metaverse, Product Development, Marketing, Advertising, Social Media, Facebook, Silicon Valley, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 19: Securities Markets, Bonus Chapter B: Technology and New Media

Instagram Tests Subscription Service for Creators

January 28, 2022

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Influencers who amass huge followings on social networks like Instagram and TikTok can earn big money through sponsored posts and other partnerships with brands. But promotional opportunities do not come around every day, and often influencers must deal with inconsistent income as brands pay for exposure one month and then opt out the next. That’s why Instagram is testing a new service for content creators that will allow them to charge money to subscribers who will then have access to Continue reading →

Promotions, Advertising, Instagram, Marketing, Influencers, Social Media, Subscriptions

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] The Rise and Fall of BlackBerry

January 25, 2022

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While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors.

Questions:

What features made BlackBerry so appealing to businesspeople when it first hit the market?
How did BlackBerry’s resistance to change lead to the downfall of its mobile business?

Marketing, Product Distribution, Global, Mobile, Blackberry, iPhone, Product Development, Smartphones

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos