September 25, 2018

Determining the right price for a product can be one of the trickiest aspects of business. After all, not everyone calculates value in the same way. Where one person sees trash, another person could see treasure. Take an item that could be considered the most boring part of a car: the license plate. To most Americans, this piece of metal amounts to little more than the legal ID for their vehicle. If you happen to live in Delaware, however, the Continue reading

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August 24, 2018

By now it’s no secret that big tech companies routinely collect tons of data about their users’ online habits. And as Facebook’s recent scandal with Cambridge Analytica showed, sometimes they sell that information to outside parties without first telling users about it. As a result, people must always be careful about sharing too much information online. According to a new study conducted by a Vanderbilt University professor, however, even the most cautious users probably can’t escape the all-seeing power of Continue reading

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August 17, 2018

If you’ve ever wondered whether it’s safe to eat eggs that have gone past their “sell-by date,” you are certainly not alone. This video looks at the confusing dates that companies place on food packaging and how they encourage consumers to throw out items that are still edible.

Questions:

  1. Why do companies place sell-by dates on food packaging?
  2. What can companies do to make food date labels more straightforward for consumers?
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August 16, 2018

If you live in a large or mid-sized city, you’ve probably noticed a lot of brightly colored bicycles popping up on sidewalks throughout town. Whether they’re green bikes from Lime or Ofo’s yellow models, these two-wheeled vehicles are available to rent for as little as $1 per ride. Bike-share companies claim that this business model provides cities with a wealth of transportation options that both tourists and locals alike can easily access. For communities that have been absolutely flooded with Continue reading

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August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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July 17, 2018

Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading

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July 10, 2018

The 2018 FIFA World Cup hits the home stretch this week, with the semifinals taking place today and tomorrow followed by the final match on Sunday. While the end of this month-long festival of soccer will be bittersweet for many fans, few people will be sadder to see it go than the people who run the Italian publishing house Panini. The company specializes in making stickers that feature every player in the tournament along with a free booklet to place Continue reading

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Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading

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Late last year, Snapchat unveiled a number of changes to the design of its immensely popular photo and video sharing platform. The idea behind the switch was to separate content produced by a user’s friends from content made by media companies and celebrities. In practice, however, this amounted to Snapchat splitting their users’ feeds in two.

The social media reaction to the redesign started out negative and only got worse as time passed. Along with the more than 1.25 million Continue reading

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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading

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