August 3, 2018

A few months ago, we looked at why our subject for the Chapter 8 profile in Understanding Business was leaving her position as CEO of the Campbell Soup Company. As the video below shows, however, Campbell’s problems began long before Denise Morrison took the top job.

Questions:

  1. Why has Campbell’s struggled to grow steadily in recent years?
  2. What do you think Campbell’s should do to start winning over young consumers who don’t like canned soup?
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July 17, 2018

Amazon’s Prime Day has a bit of a misleading name: the e-commerce site’s annual offering of deals actually lasts 36 hours, starting yesterday afternoon and going until midnight tonight. One matter that isn’t up for debate, however, is the promotion’s ability to bring in a lot of money. Analysts expect that this year’s Prime Day will generate about $3.4 billion in sales for Amazon, which would beat 2017’s total by more than $1 billion. But despite this upcoming windfall, so Continue reading

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July 10, 2018

The 2018 FIFA World Cup hits the home stretch this week, with the semifinals taking place today and tomorrow followed by the final match on Sunday. While the end of this month-long festival of soccer will be bittersweet for many fans, few people will be sadder to see it go than the people who run the Italian publishing house Panini. The company specializes in making stickers that feature every player in the tournament along with a free booklet to place Continue reading

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Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading

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Late last year, Snapchat unveiled a number of changes to the design of its immensely popular photo and video sharing platform. The idea behind the switch was to separate content produced by a user’s friends from content made by media companies and celebrities. In practice, however, this amounted to Snapchat splitting their users’ feeds in two.

The social media reaction to the redesign started out negative and only got worse as time passed. Along with the more than 1.25 million Continue reading

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In the Understanding Business profile for Chapter 8, we looked at how Denise Morrison brought a lifetime of business experience to her role as CEO of the Campbell Soup Company. She landed the job in 2011 just as the company was ready to undergo some major changes. Rather than continuing to use unhealthy, processed ingredients, under Morrison’s leadership Campbell’s began to focus on developing more organic options. “We believe we need to participate in this, so you can either lead Continue reading

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January 11, 2018

If you’ve ever owned an iPhone, you may have noticed that the device tends to slow down as it gets older. At first glance this might seem like a natural occurrence. After all, any piece of technology inevitably grows to be obsolete, no matter how advanced it appeared when it was first introduced. But the way that iPhones drop in performance has frustrated customers since the iconic product launched in 2007. Then last month, a group of Internet investigators discovered Continue reading

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October 26, 2017

In 2015 the popular burrito chain Chipotle faced a crisis so large that some wondered if the company would ever recover. Towards the end of the year, stories about norovirus outbreaks originating from Chipotle restaurants became national news. People were shocked to learn how this supposedly safe and sustainable place to eat had poisoned hundreds of people with tainted produce. Soon Chipotle’s stock price dropped and its sales plummeted, leading many in the company to worry that its reputation Continue reading

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August 18, 2016

OlympicImageWhen master salami maker Elias Cairo opened his restaurant Olympic Provisions in 2009, the company’s name seemed to be a gift from fate. Not only did the brand resonate with his Greek heritage, but it also paid tribute to the original resident of his eatery’s building, Olympic Mills. Early success allowed Cairo and his partners to expand the packaged salami-selling side of the business, which eventually grew into a major operation with distribution in 46 states. More restaurant openings and Continue reading

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August 16, 2016

For athletes competing at this year’s Olympics in Rio de Janeiro, the games represent the culmination of years of training and sacrifice for a shot at glory. But what exactly do these dedicated individuals do with their time in the South American metropolis once their particular competition has ended? In the case of Australian badminton player Sawan Serasinghe, a celebratory feast at McDonald’s served as the perfect pick-me-up after a bitter defeat. The athlete made waves on social media when Continue reading

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