Videos - McGraw-Hill Introduction to Business

[VIDEO] Meet Granny Sunshine, China’s 71-Year-Old Fashion Model

March 29, 2019

China’s population is aging on a massive scale. Within 30 years, experts estimate that the country will be home to more than 500 million citizens over 60. As a result, China’s economy and society could face majors changes as it strives to meet the needs of seniors. This video takes a look at the massive purchasing power that the nation’s seniors will soon wield and how businesses are responding to shifting demographics.

Questions:

How does Granny Sunshine’s success in fashion Continue reading →

Demographics, Marketing, China, Global, Retirement, Seniors, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How the Hindenburg Killed an Entire Industry

March 15, 2019

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With stories about the Boeing 737 Max 8’s potentially fatal flaws dominating the news, some consumers may start to lose trust in the safety of air travel. As this video shows, that’s what happened in the 1930s when the Hindenburg airship plummeted in flames on a journey from Germany to the U.S. Although it wasn’t the first nor the deadliest airship crash, footage of the burning Hindenburg shocked the public and destroyed almost all confidence in the budding airship industry. Continue reading →

Global, Consumer Confidence, Ethics, Transportation, Security, Air Travel

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Videos

[VIDEO] How Red Bull Got Us Hooked on Energy

March 1, 2019

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Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.

Questions:

Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?
How did Red Continue reading →

Sports, Marketing, Branding, Global, Promotions, Entrepreneurship, Red Bull, Pricing, Innovation, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How to Name a Product, From the Man Behind Swiffer

February 15, 2019

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There are few things more important to a product than a solid brand name. After all, the title on an item’s label will stick around long after the people who originally created it are gone. That’s why many major companies seek out the services of Lexicon Branding, a marketing firm that comes up with product names. This video looks at the company’s process and how it developed recognizable brand names like Swiffer, Febreeze, and Blackberry.

Questions:

Do you think it’s Continue reading →

Branding, Brand names, Marketing, Global, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Videos

[VIDEO] Brooklyn’s Last Seltzer Men

February 1, 2019

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Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.

Questions: Continue reading →

Packaging, Marketing, Operations Management, Product Distribution, Entrepreneurship, Delivery, Economics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why “Buy One, Get One Free” Isn’t a Great Deal

January 18, 2019

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For many shoppers, a “buy one, get one free” deal is often too good to pass up. As this video shows, though, “BOGO” promotions aren’t as special as many consumers perceive them to be.

Questions:

How do “buy one, get one free” deals sometimes deceive customers?
Why do retailers like Amazon show customers a product’s original list price along with the discounted price?

Promotions, Retail, Pricing, Amazon, Ethics, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos

[VIDEO] Where Amazon Reviews Really Come From

January 3, 2019

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At the bottom of every product page on Amazon sits a collection of user reviews that serve as a resource for those who need a second opinion before making a purchase. And while regular customers write many of these reviews, there are also plenty of others who receive free products in exchange for their perspective. The following video shows the positives and negatives behind this system and how Amazon tries to filter out the worst offenders.

Questions:

Do you think Continue reading →

Promotions, Retail, Amazon, Marketing, Ethics, E-commerce, Word of Mouth

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Future of Gaming: Your Data, Your Wallet

December 7, 2018

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The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an Continue reading →

Ethics, Pricing, Regulation, Product Distribution, Video Games, Product Development, Global, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Rise and Fall and Rise Again of Segway

November 16, 2018

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In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.

Questions:

Why did Segway fail to connect with consumers in the Continue reading →

Marketing, Product Development, Ethics, Promotions, Entrepreneurship, Innovation, Transportation, Product Distribution, Segway

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Videos

[VIDEO] How IKEA Gets You to Impulsively Buy More

October 26, 2018

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We’ve all been there before: you go to the store with a carefully prepared shopping list only to walk out with tons of stuff you had no previous intention to buy. These types of impulse purchases are such a vital source of revenue that some retailers design their store layouts to encourage as much emotion-driven buying as possible. This video looks at how IKEA depends on winding pathways and strategic lighting to do just that.

Questions:

How does IKEA’s store Continue reading →

IKEA, Marketing, Store Layout, Operations Management, Retail, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos