Videos - McGraw-Hill Introduction to Business

[VIDEO] You’ll Be Eating Crickets Soon. You Have No Choice

October 27, 2016

Although the world’s population is always increasing, the physical size of the globe stubbornly remains the same. As a result, humans might soon face a shortage of some key resources, including food with high protein content. But here’s where the humble cricket hops in: while many Americans may consider them pests, crickets can be a nutritious and environmentally sustainable food source. This video takes a look at the ways one cricket farm operates and how its owners hope to market Continue reading →

Marketing, Agriculture, Operations Management, Crickets, Global, Food, Sustainability

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Videos

[VIDEO] The Formula for Selling a Million-Dollar Work of Art

October 13, 2016

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For those of us who aren’t involved in the upscale art world, the multi-million dollar price tags attached to some works can seem baffling. This video from Vox takes a peek into this exclusive market and shows how assessing a piece of art’s value often has more to do with the reputation of the artist and their dealer rather than the work itself.

Questions:

Should a work of art’s value be tied more to its artistic worth? Why is Continue reading →

Videos

[VIDEO] Automating the Grocery Warehouse

September 23, 2016

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Although drone deliveries are still a few years away from becoming a reality, automated machines are already having a big impact in other parts of the supply chain. This short but visually rich video takes a look at the robots made by a company called Symbiotic and the ways that they have streamlined operations at a grocery warehouse.

Questions:

What makes Symbiotic’s robots more efficient than human workers?
Will worker robots from companies like Symbiotic eventually replace human labor?

Supply chains, Automation, Product Distribution, Robots, Symbiotic, Warehousing

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Volcker Rule Explained

September 14, 2016

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The Dodd-Frank Wall Street Reform and Consumer Protection Act ranks among the most important laws passed in recent history. It’s also extremely complicated, amounting to some 14,000 pages of various regulations and restrictions. The video below takes a look at one of the key provisions of this landmark bill: The Volcker Rule, or the stipulation that banks cannot act like hedge funds and gamble with their own cash reserves. Although reviled by many on Wall Street, supporters say the rule Continue reading →

Finance, Regulation, Ethics, Dodd-Frank, Wall Street, Volcker Rule

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos

[VIDEO] The ‘Natural’ Label on Your Food Is Baloney

September 2, 2016

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As Americans become more health conscious eaters, food companies have taken advantage of this trend by producing an abundance of items labelled “organic” and “natural.” However, one of these words is not like the other. This video takes a look at what “natural” means when it appears on food packaging and how this potentially misleading word could soon be subject to stricter regulation.

Questions:

What is the difference between the words “organic” and “natural” when it comes to food Continue reading →

Packaging, Sustainability, Ethics, Product Distribution, Food, Labels, Organic

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] NAFTA Explained

August 29, 2016

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As the Trans-Pacific Partnership inches closer to ratification in the U.S. and abroad, the debate surrounding free trade agreements like it has grown more intense. This video takes a look at one of the first of these tariff-eliminating multinational deals, NAFTA, and the ways that it has remained controversial.

Questions:

Do free trade deals like NAFTA or TPP provide enough of an economic benefit to justify their potentially negative effects on the U.S. job market?
How do tariffs encourage Continue reading →

TPP, Free Trade, Economics, Global, Ethics, Manufacturing, NAFTA

Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Videos

[VIDEO] How Free Games Are Designed to Make Money

August 12, 2016

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Mobile games like Pokemon Go and Clash of Clans have become revenue-generating machines despite being free to download in any app store. So how do these games manage to make money without a set price point? This fascinating video from Vox provides the answer by taking a close look at the optional purchases that drive profits for these apps.

Questions:

Is it ethical for freemium gamemakers to earn the bulk of their money from Continue reading →

Pokémon Go, Mobile Gaming, Ethics, Product Development, Entertainment, Pricing, Video Games, Mobile, Apps

Videos

[VIDEO] Using Wastewater to Brew Environmentally Sustainable Beer

August 9, 2016

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As the U.S. craft beer market has grown over the years, breweries that were once seen as upstarts to larger rivals are now becoming established institutions themselves. But while this is great news for many thirsty Americans, the beer boom has not been as kind to local water supplies. In this video, Bloomberg takes a look at how California’s Half Moon Brewing Company is experimenting with a sustainable system that uses Continue reading →

Green, Water Supply, Beer, Product Development, Regulation, Sustainability, California

Videos

[VIDEO] Does the U.S. Have the Highest Corporate Tax Rate?

July 29, 2016

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While the U.S. corporate tax rate looks tough on paper, this brief video demonstrates how large companies can use legal loopholes to drastically decrease what they owe to Uncle Sam.

Questions:

1. Should companies be able to exploit legal loopholes to lower their tax rate?

2. Would corporations be more likely to leave the U.S. if the government enforced stricter corporate tax standards?

Regulation, Taxes, Corporate Tax Rate, Loopholes, Ethics

Chapter 4: Ethics and Social Responsibility, Chapter 17: Accounting, Videos

[VIDEO] Why Did the Concorde Jet Fail?

July 20, 2016

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With cramped cabins, long delays and ever-increasing fees, these days airplane travel is about as exciting as a cross-country bus trip. In the mid-1970s, however, the skies briefly brightened with the arrival of the revolutionary Concorde supersonic jet. Capable of cruising at more than twice the speed of sound, Concorde could fly from London to New York in half the time of normal planes. For optimistic aviation observers, the jet represented no less than the future of air Continue reading →

Global, Product Development, Innovation, Air Travel, Concorde, Airbus

Videos