Videos - McGraw-Hill Introduction to Business

[VIDEO] How Tipping Culture Took Over the U.S.

October 27, 2023

From counter service restaurants to furniture stores, Americans are prompted to leave a tip for nearly every purchase they make. Along with looking at the history of tipping in the U.S., this video explains “price partitioning” and how it influences the ways that consumers view prices, showing that tipping is likely here to stay despite being consistently unpopular.

Questions:

What is price partitioning, and how does it influence consumers’ views on prices?
Do you think businesses should phase Continue reading →

Motivation, Entrepreneurship, Pricing, Compensation, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why Wall Street Is Investing in Trash

October 20, 2023

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This video looks at the evolving operations of North America’s largest landfill operator, WM. Using capital provided by federal subsidies, the waste management company is investing in tech that could change the future of trash disposal, from sophisticated scanners that sort recycling to capturing methane gas to convert into fuel.

Questions:

Why is WM upgrading its operations to include more automation as well as methane gas extraction?
Do you think WM’s operational upgrades will make the company more sustainable Continue reading →

Supply & Demand, Recycling, Subsidies, Operations Management, Ethics, Product Development, Entrepreneurship, Energy, Manufacturing, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Electric Vehicles Could Affect the UAW’s Future

October 11, 2023

NickelsMcHughMcHugh

Since the United Auto Workers (UAW) began striking against the Big Three car companies in September, the union has expanded its action to two more plants as workers continue to fight for better contracts. This video explains one of their central concerns: the expansion of automakers into the electric vehicle (EV) market. While members of the union are worried about their wages in an EV-driven future, American car companies fear that increased labor costs could make them uncompetitive with foreign Continue reading →

Manufacturing, Cars, Unions, Transportation, Labor Relations, Strikes, Electric vehicles, Global, Ethics, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Airlines Sell Legroom at a Premium Price

September 28, 2023

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In the early days of air travel, carriers provided passengers with luxurious amounts of legroom. As the video below explains, however, today’s planes have far more seats with far less space between them, potentially resulting in uncomfortable experiences for tall travelers.

Questions:

Why do modern airlines “unbundle” the costs of travel by charging additional fees for luggage and seat selection?
Do you think government regulators should require air carriers to provide passengers with “comfortable” amounts of legroom? Why or why not?

Product Development, Global, Regulation, Ethics, Transportation, Product Distribution, Air Travel, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

[VIDEO] Why Sweetgreen Struggles to Earn a Profit

September 20, 2023

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The fast-casual dining chain Sweetgreen has developed a nationwide following of fans by selling fresh salads that start at $15 apiece. Although the company certainly charges a hefty amount for one of its signature bowls, Sweetgreen still struggles to make a profit due to high labor costs and expensive ingredients. This video examines the chain’s money troubles while also looking at its plans for profitability, including automation and expanding outside of major cities.

Questions:

What are some reasons why Sweetgreen Continue reading →

[VIDEO] How One Farm Makes Most of MLB’s Dirt

September 8, 2023

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When Major League Baseball groundskeepers prepare an infield before a game, not just any dirt will do. 26 out of 30 teams in the league depend on professional grade stuff made by Duraedge Products in Pennsylvania, which mines and processes Pittsburgh red bed claystone to create “infield mix.” This video follows the entire process from mining to mixing, showing how every year Duraedge transforms 30,000 tons of clay into a vital product for baseball teams around the country.

Questions:

Why Continue reading →

Transportation, Operations Management, Entrepreneurship, Product Distribution, Manufacturing, Facility Location, Product Development, Management

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why Car Companies Still Use Expensive Clay Models

August 25, 2023

NickelsMcHughMcHugh

For nearly a century, car companies all over the world have built life-size clay models of vehicles in order to make all sorts of design decisions. But don’t let the humble materials fool you: luxury brands like Bentley often spend more than $650,000 to make just one model. This video looks at the benefits of building these pricey prototypes during the development process and why virtual reality tools won’t entirely replace clay anytime soon.

Questions:

What are the advantages Continue reading →

Product Development, Marketing, Cars, Global, Transportation, Manufacturing, Automation, Virtual reality

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Inside American Trucking’s Largest Bankruptcy

August 18, 2023

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The trucking company Yellow filed for bankruptcy in July after struggling for years with mounting debts and slim profit margins. The video below looks at how this low-cost carrier butted heads with unions while also failing to integrate acquisitions into its existing business, leading to the collapse of this century-old company.

Questions:

What are some factors that led Yellow to declare bankruptcy last month?
Why is it difficult for low-cost carriers like Yellow to operate in the competitive trucking industry?

Product Development, Transportation, Product Distribution, Bankruptcy, Operations Management, Unions, Labor Relations

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

[VIDEO] How McDonald’s Crafts Its Country-Exclusive Menus

August 11, 2023

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More than 60 percent of McDonald’s sales come from outside the U.S., making foreign markets just as important to Mickey D’s bottom line as its domestic operations. This video looks at how the fast food giant develops items for its global customers, who often enjoy flavors that can’t be found under the Golden Arches anywhere else in the world.

Questions:

Why does McDonald’s develop menu items for specific global markets?
How does “transplanting flavors” from one market to another Continue reading →

Product Development, Promotions, Marketing, Fast food, Global, McDonald’s, Product Distribution, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] Why Primark Is Thriving As Other Retailers Struggle

August 2, 2023

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Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading →