McDonald’s Boosts Sales Through Marketing Partnerships

October 15, 2020

Despite being one of the largest restaurant chains in the world, McDonald’s experienced a drastic drop in sales at the beginning of the pandemic just like many other businesses. Once the chain recovered from the shock of closing tens of thousands of dining rooms, though, it refocused on streamlining its drive-thru business and menu. McDonald’s also struck a marketing partnership with the rapper Travis Scott for a branded meal that became a bestseller for the month that it was available across the country.

As a result, sales at McDonald’s locations are more than 4 percent higher than at this point last year, a sign that the company is growing once again. The company credits much of this success to the Travis Scott promotion, McDonald’s first celebrity menu item since a Michael Jordan combo that was offered around the Chicago area in 1993. “We’ve been pushing ourselves recently to go beyond our traditional comfort zone,” said McDonald’s chief U.S. marketing officer Morgan Flatley. The chain has also launched a promotional meal branded by the Colombian singer J Balvin and could launch more partnerships in the coming months. 

One of the benefits of McDonald’s recent promotions is that they use celebrity star power to sell items that are already on the menu. Still, this initially caused problems as some locations ran out of ingredients like Quarter Pounder patties, shredded lettuce, and onions that were essential to make the Travis Scott meal. McDonald’s eventually worked out the supply issues and now stocks up on ingredients needed for its promotional combos. 

Questions:

  1. What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
  2. Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?

Sources: Heather Haddon and Micah Maidenberg, “McDonald’s Boosts Sales With Faster Drive-Throughs and Travis Scott,” The Wall Street Journal, October 8, 2020; Kelly Tyko, “McDonald’s Celebrity Menu Collaboration: J Balvin Meal Available for a Limited Time, Following Travis Scott Meal,” USA Today, October 5, 2020.

89 Responses to McDonald’s Boosts Sales Through Marketing Partnerships

  • ¹ It can either boost your company or lower your income, it’s different for the celebrity you chose to promote your company or products.
    ² Yes, but they should be careful with who they choose and they should probably prevent doing it too often.

    • Celebrity partnerships may offer disadvantages but many advantages. Mcdonalds recently collaborated with J Balvin as well as Travis Scott attracting fans. Many people started posting the meal on social media and tagging McDonalds, leading other people to try it as well. I think that McDonalds and other fast foods should continue collaborating to spice up the menus and have potential new customers that might enjoy the food and go their often.

    • 1. The advantages of celebrity partnerships are – it brings more attention to the food – it brings in more income
      The disadvantages of celebrity partnerships are -it is a risk -if certain people do not like the celebrity it can cause a loss of customers

      2. yes because it brings in income for the fast-food chain

  • 1. Celebrity partnerships offer many advantages and disadvantages. The Travis Scott meal gave McDonald’s the option of marketing a meal that was already in the menu, this meant that they didn’t have to run the risk of coming up with a new menu item that could be undesirable. However, since the ingredients were also used in other orders, this meant that they could run the risk of running out of ingredients.

    2. I believe that McDonald’s should continue to partner with celebrities, but it shouldn’t do so back to back. People often get annoyed when a brand is marketed too often to them. This also raises the stakes when doing partnerships; the Travis Scott meal was partly such a success because you don’t often see celebrities in McDonald’s commercials anymore. It brought a new atmosphere to their marketing that no one expected.

  • 1. It gets popular and it gets people wanting to get McDonald’s and they wan the meals those celebrities made some people don’t like that celebrity and don’t get the meals from McDonald’s.

    2. Why because it gets them famous and makes them more noticed and then they make the monies.

    • 1. Celebrity partnerships provide several benefits and downsides. The Travis Scott meal gave McDonald’s the choice of selling a meal that was already within the menu, this meant that they didn’t ought to run the danger of springing up with a brand new menu item that might be undesirable. However, since the ingredients were conjointly utilized in different orders, this meant that they might run the danger of running out of ingredients.

      2. I think that McDonald’s ought to still partner with celebrities, however it shouldn’t do therefore back to back. individuals typically get irritated once a whole is marketed too typically to them. This additionally raises the stakes once doing partnerships; the Travis Scott meal was partially such a hit as a result of you don’t typically see celebrities in McDonald’s commercials any longer. It brought a replacement atmosphere to their promoting that nobody expected.

  • 1. The company can increase and new promotion. And a disadvantage is they can take a risk if it will fail or not.
    2. Yes, because they partner a lot and get new people with higher sales.

  • 1. the company get promotion and a new audience the disadvantage is that they might not succeed and not get the promotion they want
    2.yes, this means more sales and a new audience for both of the company and the partner.

  • What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    The advantage is that they market the same items but under a celebrity name so the risk of customer dissatisfaction is low and they save and make money. The disadvantage is that they run out of ingredients needed to make the Travis Scott meal which can cost them thousands or millions of dollars when people’s food requests are not available.

    Do you think McDonald’s should continue to partner with celebrities for promotional meals?
    Why or why not? I believe that McDonald’s should continue partnering with celebrities because it helps make their restaurant well known and provides them with money which means employees may get raises. But they should also remember that too much of everything is not good and people aren’t always what they seem so they’ll need to be careful with their celebrity friends.

  • 1. An advantage is that the promotion can boost and increase the buying rate. The disadvantage is it put McDonald’s at risk due to the celebrities.
    2. Yes, because it can help McDonald’s get more customers and increase the amount of money they make.

  • 1) Celebrities partnerships offer both advantages and disadvantages. For example, the Travis Scott meal let Mcdonals market a meal that was already on the menu without having to come up with something new having or even having to run the risk of people not liking it. On the other hand, a disadvantage of that was that they could run the risk of running out of ingredients to make the meal since the order is so high on demand.

    2)Yes, I believe that McDonald’s should continue to partner with celebrities but for it to be successful they shouldn’t do it too often for the reason that it could cause the customers to annoyed or bored with their marketing strategies with the celebrities, making them not want to buy the meal.

  • 1.)What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    The advantages are the partnerships could boost the income of there company and people love it and share it everywhere and the disadvantages are it can go bad and your income becomes lower or stay the same and no one buys it and its just humiliating overall to the company and the celebrity.
    2.)Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not? I think yes, its working out for them very well then they should continue and get more top celebrities to do it.

  • Mcdonald’s has a chance to boost the company’s income with the help of Travis Scott as an advantage, but they may run out of ingredients because of how popular it is.

    I think they should, but not a lot, to be honest, it will start to get boring and annoying. I would say once in a while bring a celebrity/influencer.

  • 1. an advantage is that the meal becomes famous and everyone buys it. The disadvantage is that the celebrity might develop an issue with the company and might have to terminate their contract due to this the company might lose some money
    2.yes I think they should continue to be partners. because this will keep on increasing the McDonalds sales

  • 1- An advantage of the partnerships in McDonalds is that McDonalds is doing good they are selling food and making more money than they were before the partnerships. A disadvantage is that it may not always be a successful sometimes it might not attract people.
    2- I think they should continue partnering with celebrities because I mean they are making money so why not. It is also interesting to see who’s the next celebrity they are going to partner up with. Maybe they shouldn’t do it like often because people will stop caring but here and there they should partner up with someone new.

  • The advantages of partnering up with a celebrity is that McDonalds will probably get a higher profit than they used to and they won’t need to add new items to their menu because they’ll be using the ones they already have. A disadvantage of pairing up with a celebrity is that their food products will probably run out and not have enough for everyone. I think McDonalds should keep on pairing up with celebrities because people will most likely be attracted to the celebrities meals and want to keep on trying them.

  • 1) Some advantages are that the sales of McDonald’s went up with celebrity partnerships; some disadvantages are that with a lot of sales on a certain item, McDonald’s can run out of ingredients real fast if they don’t stock up with more than enough ingredients.
    2) I think McDonald’s should continue their partnership with celebrities because, one, it’s good for their own sales. As we can analyze, their sales went up not long ago due to the Travis Scott meal. So basically it benefits both, the celebrity and McDonald’s, because they both make money from it.

  • 1.An advantage is the promotion and that there will be more business which means more profit. Also, since they didn’t make or create a new item to add, it was easier to advertise. A disadvantage was that they had ran out of ingredients and also they took a risk that could have gone either way since they didn’t know if it would sell or not.
    2.I think they should since it is a good business deal and also many people would enjoy something like this. I will say that maybe try to do something like this not to often since once something becomes advertised people seem to enjoy it less. But, it’s a great idea, since it’s a different business move they get to experiment a little with the promotions.

  • 1 so they can reach more people and grow there branding and the disadvantage is that they can choose the wrong celebrity people don’t really know or like,
    2 yes because it can be a trail or error but they can still reach out to people and get more recognized and grow sales.

  • 1-The company will make more money and will get promoted more.
    2- Yes, people that like or have heard about the celebrity will more likely buy the meals.

  • 1. The company can might get some more money but also some of the meals they made might not be as good.
    2.yes, because there are so many famous of celebrities that’s out there that has millions of views that the meals they make will probably go out of business and gone make lots of money off of them.

  • What are the advantages and disadvantages of celebrity partnerships like Travis Scott’s McDonald’s promotion? An advantage is that they grow and increase McDonald’s sales. a disadvantage is running out of supplies essential to the meals.
    Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not? yes because they would use celebrities to sell the things they already have and make more money.

  • 1. Some advantages are that one of McDonald’s recent promotions is that they use celebrity star power to sell items that are already on the menu and with the celebrity menu the company earns more money.
    2. I think that McDonald’s should continue with the celebrity menu because a lot of people are buying from them and they are earning more money then before and if they partner up with other celebrity’s their sales are going to be higher.

  • 1-An advantage is that people will want to got and line up just to get the ‘celebrities” hamburger, but some people may not like the celebrities so they might not go and get meals there anymore.
    2-I think that they should partner up with more celebrities because it helps out both the celebrity and McDonalds. I helps them both because may fans of the celebrity want to go and try out ‘their food’ which makes the celeb and McDonalds more money.

  • 1. The advantages of celebrity partnerships are The disadvantages of celebrity partnerships are
    -it brings more attention to the food -if the celebrity is not liked by certain people it will cause a loss of
    costumers
    -it brings in more income
    -promotional meals are a big risk

    2.yes because it does bring in a lot of income for chains

  • 1. The advantages of celebrity partnerships are – it brings more attention to the food – it brings in more income
    The disadvantages of celebrity partnerships are -it is a risk -if certain people do not like the celebrity it can cause a loss of customers

    2. yes because it brings in income for the fast-food chain

  • 1- Some advantages would probably be the company will increase it would get people to try it out so many new costumers would be coming in to buy that specific meal which means new promotion. Also their is some disadvantages well let’s see who they partner up with to promote a meal may not goes as plan and wouldn’t sell a lot if they partner up with a celebrity that is viewed a lot and then people would come buying that meal a lot the ingredients may run out and that’s not good.

    2- Yes, because they would get noticed more and higher sales well come in. Also they may have to be careful with who they would like to partner up with that would make them sell a lot.

  • 1. Celebrity partnerships offer many advantages and disadvantages. For example the Travis Scott meal gave McDonald’s a lot of income and it was better since they didn’t need to come up with a new meal. However, since it became a famous meal the ingredients went down and didn’t have enough to make more of the Travis Scott meals
    2. I think McDonalds should continue to partner with celebrities for promotional meals. I think this because McDonald can get more people to like or at least eat some of their meals, and it may bring more income to build more McDonalds around the world.

  • 1. celebrity partner-ship promotion comes with its advantages and disadvantages like making that celeb more noticed and make him or her more income or make that franchise less wanting for people if they don’t like that celebrity.

    2.in my opinion I think they shouldn’t because if they are not going do something different and just use the same ingredients for the same food people are eventually going to get confused or not want that food anymore.

  • 1. The advantage of celebirty partnershipd is that it bring a lot of business and money and a disadvantage is that its risk and the ingredients.
    2. yes, because it will keep drawing attention which will make people want to spend more money

  • 1. The company can attract people who like those celebrities but can also drive away others.

    2. I think they should but they must be cautious about the celebrities and how often they do it.

  • 1. The advantage is that they get more customers and increase new promotions. The disadvantage is that there are a lot of risks to doing that.
    2. Yes, but they might fail in in the future even though it gets their items on the menu famous.

  • 1. Having promotions like the Travis Scott burger can help increase sales and popularity because of the status that celebrities have. It can also be risky because the celebrity might end up doing something awful, or people might not care enough about them, which would lead to a loss in sales.
    1. I believe it should be something rare because part of the reason why the burger was so successful is that it wasn’t expected. Having more offers would reduce the effects that the Travis Scott burger created.

  • 1. Celebrity partnerships like the Travis Scott meal, is a major advantage to promote your company. Using the star power of certain celebrities and using items that were already from the menu, they can guarantee a boost in the company’s sales. However, they face the risk of running out of ingredients for the Travis Scott meal altogether because of the promotional meals and their own menus.
    2. In my opinion, they should continue partnerships with celebrities but not as frequently. They could promote these meals on rare occasions because people can still get tired of too much marketing. Overall, they should continue to partner up with celebrities because it does help with their sales. As long as it isn’t too repetitive, they should be doing good.

  • 1. The advantage is that more people will want to buy, which means more money. The downside would be that the audience does not care for that celebrity, and the commercial could be a fail.
    2.Yes, I think they should continue to partner with people because some people might be interested, and might end up going to the McDonalds, which in turn means profit.

  • 1. I think it’s really cool that McD did the Travis Scott meal It’s a great marketing advantage and nice publicity for Scott, but it could hold high expectations of the meal like people expecting more than they get.

    2. I don’t see the actual point in naming a food or a meal after a celebrity so I’m going to say no.

  • 1. An advantages of celebrity partnerships is the increase of sales and a disadvantage of the partnership is restaurants might run out of ingredients because the increase of customers.
    2. McDonald’s should keep partnering with celebrities because they are making more money.

  • 1.
    -Advantage: Bring more people
    -Disadvantage: Risk of failing
    2.
    -Yes
    -Because it brings more sales and revenue both to the restaurant and famous person, also we see how it worked with JBalvin

  • 1.What are the advantages and disadvantages of celebrity partnerships like Travis Scott’s McDonald’s promotion?
    The advantages are being able to promote their brand and store towards more people and also make more profit off of the things made as a result of the collab. A disadvantage is the company is taking a risk by using a rapper such as Travis Scott in an industry that is known for happy meals and CHILDREN parks.

    2.Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    Yes and no. Mcdonalds is a place that has a logo “Kid can be a kid” Introducing the real world and people who have undergone scandals and such wouldn’t be seen as appropriate for children. Do I say it’s a risk McDonald’s could take? Yes. They will get more fame out of it but could potentially lose their younger buyers.

  • 1. What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    The advantage is since people see Travis Scott meal is likely people would want to go but it which meaning more money but they may run out of ingredients because of how popular it is.

    2.Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    Yes, they should because it will increase the company.

  • 1. An advantage is that more people will want to come and but what the celebrity partnered with. The disadvantage is that the company making it can run out of supplies.

    2. It just depends on the circumstances. If they are making a whole new item, then yes go ahead. But if you just make a burger that you basically already have on your menu, then no. And it’s pretty pointless to name a person ofter a fast-food item. That’s like saying your gonna make a burger, sell it to people, and name it the ‘Beyonce Burger’. That’s just downright disrespectful, too.

  • 1. I think McDonalds doing the Travis Scott meal is a good business promotion for McDonalds income revenue.A disadvantage is they could lose some customers.

    2. I do agree because I think it can bring new customers in.

  • 1. One advantage is it gives great publicity to both partner, one disadvantage is there is is the chance the product flops and its bad publicity for both participants.
    2. I don’t so because all it did was over-hype a basic McDonals meal.

  • 1.Many benefits and drawbacks are provided by celebrity relationships. The Travis Scott meal gave McDonald’s the ability to sell a meal that was already on the menu.

    2. Yes, I do think they should continue to partner with celebrities for promotional meals because I think lots of people will go with its there favorite artist

  • 1. The advantages that they get are that they get more money because people see this new menu item as something popular and want to give it a try. The disadvantage is that they could run out of ingredients like they did with the Travis scott bugger or people won’t care about the bugger.

    2. Yes, I think they should continues partnering with celebrities and adding new things to the menu because it would attract people attention on trying it but they shouldn’t do it often.

  • 1. What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    A advantage there is is that they would get more costumers. A disadvantage would be they are running the risk of their costumers not liking the celebrity and that which that will cause lose of purchases and costumers.

    2. Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    Yes, it would be very good for them they would be very successful because people would want to go and buy that meal which would get them money.

    • 1. An advantage with the celebrity partnership is that the sales went up due to those who bought the meal, and they gain more customers from those who are fans of him. The disadvantage is that the meal would most likely not be bought again.
      2. Yes, honestly it would be great for McDonald’s because there money will be increasing due to the celebrities.

    • 1. One of the benefits of McDonald’s recent promotions is that they use celebrity star power to sell items that are already on the menu. Still, this initially caused problems as some locations ran out of ingredients like Quarter Pounder patties, shredded lettuce, and onions that were essential to making the Travis Scott meal.
      2. I feel like they should do what’s best for their company, and it seems that by making promotions they have already made a 4 percent increase since the past year.

  • 1.there advantages like McDonald’s gets more customers and the celebrity gets more attention. the disadvantage would be that the customers might not like what they are selling or the celebrity they are promoting.
    2. Yes because adding more things to the menu would attract more people.

  • 1.What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    —An advantage is McDonalds is able to make more money selling the Travis Scott’s meal. A disadvantage is that Travis Scott’s is not getting money to promote McDonalds.

    2.Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    —I think they should keep doing this, so they can make money, but they should pay the celebrities who are partnering whit McDonalds.

  • 1.) Some advantages are; more customers, better marketing, more attention to the place, and other stuff but one of the major advantages could be that they could raise prices because they know that customers will buy either way because of the celebrity. On the other hand, some disadvantages may be; employees getting irritated, hatred towards the place of they collaborate with the wrong person/people, running out of ingredients, etc.
    2.) I believe that they should continue to do so, I mean at the end of the day McDonald’s is making money either way but they really have to be careful when it comes down to deciding what celebrity to partner up with because it could bring controversial opinions etc., also if it becomes frequent they will mist likely no longer have the same amount of clients because everyone is going to be so used to celebrity meals that at the end of the day taste the same as a regular menu item.

  • What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    A advantage is that they will get more costumers, A disadvantage is that if the food is not appealing to the costumers they will lose lots of costumers
    Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    I don’t even eat fast food, but they can make more promotions so they can earn new costumers and make more money famous people have fans and fans want to be like famous people so many of Travis fans went to go get the McDonalds burger and it was appealing to most.

  • There are many advantages and disadvantages to adding celebrity partnerships. An advantage would be if the figure was popular and sales increase but if the figure was controversial that could damage sales.

    Yes because it could boost there sales like it did with the travis scott meal

  • 1) it can boost the income they make because the celebrity will get them recognition from their platform, a disadvantage would be that it’s a risk of not working at all and they loose money from the partnership
    2) I think they should continue the partnerships with them because people usually do what a celebrity tells them to do or they use what they promote and in the end both sides still get money out of it

  • 1, The advantage is they would get more customers. A disadvantage would be they are running the risk of their customers not liking the celebrity and that will cause loss of purchases and costumers.

    2. Yes, because they’re already popular but with the help of celebs, they’ll stay on everyone’s raiders.

  • 1. One advantage is they can get more money and a disadvantage is they can fail due to a celebrity people don’t really like or support.
    2. Yes, there could be a whole new menu due to the fact celebrities my want to make

  • 1. The advantage was that they used a popular celebrity name for a meal that was all ready created, and the disadvantage is that people will probably find out that it’s nothing new so what’s the point of spending your money.
    2.I think McDonald’s should continue to do whatever makes them money. Seems like using Travis scott name really boost them up.

  • 1. What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    Advantages are the meal can bring a lot of people and bring money but a disadvantage is the risk of the customers not liking the celebrity.
    2. Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    Yes becuase it brings a lot of business and money to the chain.

  • 1. The advantage will be costumers that liked the celebrity’s promotion coming to eat the meal their favorite celebrity promotes. The disadvantage will be running out of supplies

    2. Yes, because it will be something successful to the company, and it will bring a lot of money.

  • 1) Some advantages that the have is that they get to sell Hamburgers because they have the power of the celebrity but some disadvantages is that they run out of the ingredients that they need.
    2) Yes, but if McDonald’s wants to continue promotions like that they don’t need to take out promotions every month because if they will do that people are going to be annoyed about that.

  • 1) The advantages of McDonald’s working with celebrities is that more people want to buy the meal and they get more money and sales. The disadvantages of this are that some McDonald’s run out of the key ingredients to make the meal of that celebrity and that will make customers not so happy.

    2) I think McDonald’s should because it’s fun to see who they come up with, but they also have to be careful of it not getting repetitive. The Travis Scott burger was super cool, but doing it over and over will cause people to just think it’s boring and fewer and fewer will participate.

  • 1. They use it to sell items that are already on the menu. But they can run out of ingredients for the food.

    2.I think yeah because it does make them more money.

  • 1. some advantages are more money on the place and for the person more customers and a good service for the food place some disadvantages are they can run out of ingredients and be sold out
    2. yes, Because they get more money

  • What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    The disadvantages of partnering whit a celebrity is that the company need to pay a certain amount to the celebrity because of the partnership they did. advantages is that its basically a win-win situation since the you make more money and so does the celebrity
    Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    I think McDonalds should keep on partnering with celebrities since they can make new type of food for the customers and fans

  • 1. I think it’s really cool that Mcdonalds did the Travis Scott meal It’s a great marketing advantage, but this could make all the other meals on the menu will have less interest.

    2. Yes, because this makes a bandwagon that is used in most of the advertisements and commercials and that results in the restaurants getting more money.

  • 1.) An advantage is McDonalds recent promotions to sell items that are already on the menu
    2.) I think it depends cause there could be a lot of people who don’t like him but there still getting more sales and revenue

  • 1) An advantage about celebrity partnerships would be that the business will consume WAY more costumers because of the celebrities fans. Although celebrity partnerships could bring great advantages, a disadvantage would be the lack of ingredients and the lose of costumers who aren’t fans of the celebrity.
    2) Yes, I think a celebrity partnership is very wise because they help businesses grow with the numerous of fans who are trying to buy a popular meal and “support” the celebrity.

  • Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?

    1. They can sell more because the person is famous and influential.
    2. Yes because they could make a lot of money from it.

  • The advantages of McDonald’s working with celebrities is that the restaurant is getting more attention and selling more stuff, but some disadvantages are that they may run out of ingredients
    2 I think MacDonalds should because it bring si more popularity to the Mcdonalds and they make more revenue.

  • 1) What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?—-
    Some advantages are how they get tons of publicity and many people buying their food. For example, the Travis Scott burger had many people advertising it on social media making McDonalds lots of money. While that happens they might run out of food since so many people are ordering the same thing.

    2) Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?—-
    If McDonalds wants lots of money and free publicity they should keep partnering up with famous celebrities. Even though they might run out of supplies quickly, they will have to figure out a system.

  • 1- Getting a partnership can have good and bad reviews. The advantages are that it can bring lots of money and income and more people who like the food. The disadvantage is that you don’t know if people will like the food and if they don’t the partnership fails they don’t get more money coming in.

    2- yes, because they get higher sales and income for both.

  • An advantage is that the promotion can boost and increase the buying rate. The disadvantage is it put McDonald’s at risk due to the celebrities I do agree because I think it can bring new customers in.

  • 1. An advantage is more people will want to buy the food and sells will go up. A disadvantage is some locations run out of ingredients a lot faster.

    2. Yes, because it is working for them and they are making more money. They just have to be careful about who they choose.

  • 1. An advantage of having celebrity promotions would be the massive amounts of products that you can gain just from creating a meal then putting the celebrity’s name on it. A disadvantage ,as shown in the article,is that you could start to run out of supplies a lot quicker than if you weren’t selling the meal

    2. I think McDonalds should keep partnering with celebrities, though it could get played out, it seems to bring them profit and it gives different meal combinations.

  • 1 they use the partnership to boost sales and the Travis Scott partnership also brought in more customers
    2yes it brings in more money and more customers.

  • 1) They promoting stuff that is already on the menu but it drives more attention. One bad thing is that they ran out of ingredients quickly because everyone wants to try it.
    2) I think they should keep on doing that because it helps them get money real fast

  • 1.Some of the advantages that McDonals has is that it was already on the menu and some of the disadvantages are that there running out of supplies.
    2.I think that they should more celebrities because they gave them more business and they’re fun for the clients because they get to buy their favorite celebrities’ meal.

  • 1) Partnering up with celebrities can boost your business and you will make a lot of money doing it. If you make a new product while partnering up with a celebrity, people might not like the product.

    2) I think McDonald should keep partnering up with celebrities because they will make a lot of money from that and the people are getting new stuff.

  • 1.the collaborations help boost sales but when it ends the sales go down making it unstable
    2.They need to pay those celebrities a lot of money and at the end going back to the same low sales and repeat until they can do it on their own.

  • The advantage is that I can be financially beneficial for both Travis Scott and McDonald’s. The disadvantage is risk of partnership failing.

    Yes, It will help both celebrity and McDonald’s in financially and at the same time give customers at chance to enjoy their favorite celebrity meal.

  • What are the advantages and disadvantages of celebrity partnerships like the Travis Scott’s McDonald’s promotion?
    An advantage of celebrity partnerships is that you will get more attention from people who don’t usually eat at that certain fast food place. A disadvantage is failing the promotion or if it goes well then running out of ingredients.

    Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    I feel like they should continue to partner with celebrities for promotional meals but just to be carful on who they choose to do it on. It will bring both McDonald’s and the celebrity more attention.

  • 1.The advantages are that it can increase there sells and brings in new costumers. A disadvantage is the promotion will decrease your sells if it doesn’t go well.
    2.Yes ,because there sale rate went up by 4 from the promotional meals ,and has the possibility to increase with more promotional deals.

  • The advantage of celebrity partnerships is that it brings attention and income to a business
    but it has many risks that could make you lose income

  • 1. a advantage is a great rise in customers and a disadvantage is the celebrity you choose for it
    2.Mcdonalds should keep doing promotions because it would boost sales but they should choose the celebrity carefully

  • What are the advantages and disadvantages of celebrity partnerships like Travis Scott’s McDonald’s promotion?
    The sales went up when celebrities partner with food companies like McDonald’s and Travis scoot. However when that happens more people are buying it and they end up running out of ingredients.

    Do you think McDonald’s should continue to partner with celebrities for promotional meals? Why or why not?
    I think they should because it makes for good entertainment and it will help them in case there’s another pandemic.

  • 1) The advantge is that the partnership can financially boost both componies. The disadvantage can be a partnership failing in collaberation.
    2) If the person is famous enough then more people will want the meal that has a partnership with their favorite celebrity so I say yes.

  • 1. An advantage is that McDonald’s makes more money and business because more people buy their food do to the celebrities but a disadvantage is that they can run out of supply.

    2. Yes because that helps them make more money and customers get to enjoy something their favorite celebrities eat.

  • 1. The company would get a lot of customers from the partners fans And a disadvantage is they can take a risk and find out if it will fail or not.
    2. Yes, because they partner a lot and get new people with higher sales.

  • 1. Well some advantages is that people that like that celebrity will buy the product . A disadvantage is that they will lose people if that person does something bad .
    2.Well maybe sometimes but they have to be carful who they choose because they might bring a negative or positive affect in there business

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