In 2018 users on the video streaming platform Twitch watched more than 505 billion minutes of live streams, up from 355 billion minutes the previous year. At some point many of those viewers likely tuned into Tyler “Ninja” Blevins, a streamer of the video game Fortnite who once boasted more than 14 million followers on Twitch. Along with earning ad revenue and subscription money from streaming, Ninja also made millions from lucrative endorsement deals with companies like Uber Eats and Continue reading