January 24, 2014

Over the past few decades farming towns across America have seen populations drop as more young people leave their rural homes behind in favor of big cities. However, urban living today doesn’t present as many opportunities as in the past. Not only do cities demand a higher cost of living, but also chances for career advancement can diminish given the large talent pool.

That’s the situation systems manager Wallace Harwood encountered at his job with an energy company in Lexington, Continue reading

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January 23, 2014

As emerging markets like India and Brazil continue to grow, more and more of their citizens will enter the middle class. This relatively untapped consumer group presents plenty of lucrative opportunities for companies across the globe. However, finding the right products to sell to this expanding class is not so simple, even for companies operating in their home countries. For instance, Tata Motors launched its ultra-cheap Nano model as an introductory vehicle for Indian consumers. But with a price tag Continue reading

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January 19, 2014

Although the American economy is slowly recovering, the job market is not. Low and minimum wage work has driven much of the recovery while mid-level jobs that disappeared during the recession have failed to rematerialize. Confronted with this bleak “new normal,” many people in both the private and public sectors have called for an increase to the federal minimum wage. Advocates for change point to cases like that of Anthony Goytia, who must supplement his salary as a Wal-Mart clerk Continue reading

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January 12, 2014

When people think about the average American college student, their minds often wander to images of fresh-faced teenagers hitting campus right out of high school on their parents’ dime. But in reality, only one-third of the nation’s more than 20 million students enrolled in two- and four-year universities fit that description.

Though it may not surprise seasoned professors, the idea of the “traditional” college student is becoming increasingly outdated. According to recent data collected by the U.S. Department of Education, Continue reading

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January 1, 2014

This video takes a look at how BlackBerry went from the hottest smartphone on the market to a victim of its own success.

 

http://nyti.ms/1kRYQDu

 Questions:

  1. What’s the important lesson to be learned from this video?
  1. What does it mean that Blackberry failure was due to “commitment escalation?”

From The New York Times

 

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December 10, 2013

Engaging with customers through social media has become an essential part of doing business in this digital age. But in many cases, it’s not what companies say on social networks that connect with consumers; it’s what they show. A recent study of the top brand pages on Facebook found that photos gather more than twice the likes of regular links. That’s nothing compared to videos, though, which are shared by users 12 times more often than text.

One gets an Continue reading

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December 6, 2013

 

The nation’s first impression of the IBM supercomputer Watson came from the machine’s unprecedented appearance on Jeopardy. Over the course of a week, Watson handily defeated the best champions in the quiz show’s history thanks to its massive memory bank of facts. But it’s not just the supercomputer’s super-sized hard drive that sets it apart from other machines. Watson could compete on Jeopardy autonomously thanks to its ability to answer questions posed in natural language.

It’s this feature Continue reading

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December 3, 2013

Research and development has long been an expensive element of the auto industry. For decades devising even the smallest addition to an engine could cost millions of dollars and take as long as eight months to accomplish. But thanks to advances in technology over the last five years, engineers can now test dozens of designs within a virtual environment. As a result, automakers are at last seeking affordable innovations in fuel efficiency and overall vehicle performance.

For instance, in 2010 Continue reading

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December 1, 2013

Although many people can think of a great business idea, not everybody has the time or money to see their product come into fruition. That is unless they’re lucky enough to have their idea produced by crowd-sourcing manufacturer Quirky. The New York-based company has built a $50 million business by turning user-submitted blueprints into marketable goods.

Each week Quirky receives more than 2,000 invention ideas from its community of approximately 500,000 members. Staffers then select the best ideas of the Continue reading

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December 1, 2013

 

This video chronicles the famous saga of a woman who spilled McDonald’s coffee on herself and won a huge settlement, along with the ire of a nation.

http://nyti.ms/15WTRbJ 

Questions:

  1. Why did McDonald’s fight to not change the temperature of their coffee?
  1. Why did the actual facts in this case never come to light?

From The New York Times

 

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