September 26, 2019

In the lucrative world of data analytics, few companies are more prominent than Comscore. The Virginia-based tech firm analyzes much of the country’s web traffic which then serves as a key reference for pricing online ads. Similar to the television ratings tracker Nielsen, Comscore measures how many people visit a website, the amount of time they spend on it, and other important metrics that can determine its popularity. As a result, the company’s data is vital for media companies and Continue reading

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August 16, 2019

Last year, we looked at how General Electric lost its spot on the Dow Jones Industrial Average after more than a century on the index. At the time, experts blamed the legendary company’s decline on the collapse of its financial services division along with a number of failed investments. According to a recent report from a well-known whistleblower, however, the recent troubles at GE are far worse than the company previously claimed. In a report released yesterday, forensic accountant Harry Continue reading

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With more than 28,000 locations around the globe and a valuation of $44 billion, Starbucks ranks as the second-most-valuable brand in fast food. Along with its many cafes, the chain also sells a range of retail products from beans and coffee pods to pre-packaged versions of its bestselling drinks. In fact, Starbucks’ line of consumer goods does so well that the Swiss food conglomerate Nestle recently purchased the rights to the company’s retail division for $7.15 billion.

According to analysts, Continue reading

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February 28, 2017

GlobalPanoramaFor 82 years, the accounting firm PwC (formerly PricewaterhouseCooper) has tallied the votes and handed out the envelopes at the Academy Awards. Although it’s not the company’s most lucrative contract, the Oscars are nevertheless one of the crown jewels of PwC’s clientele. Not only does the awards show give the firm a marketing boost, but it also acts as evidence for PwC’s ability to handle situations in the spotlight smoothly.

But as anyone who watched Sunday night’s broadcast knows, that Continue reading

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accountingTo many businesses the process of accounting is simple: keep track of costs and weigh them against revenue to determine profit. But some of the world’s largest companies prefer to figure out their financial well being by using a more complicated, predictive method. Known as fair value accounting, this technique measures a company’s assets by valuing them on estimates and projections rather than hard data. Its proponents argue that it makes accounting information more relevant for day-to-day operations. Critics of Continue reading

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