February 7, 2019

With Valentine’s Day just a week away, lovebirds across the nation are running out of time to stock up on romantic gifts like flowers and candy. But while stores should have many of the seasonal items that shoppers are looking for, there’s one iconic Valentine treat that consumers won’t be able to get their hands on. Due to the sudden closing of the Necco candy factory in July, there will be no SweetHearts available this year.

The colorful heart-shaped candies Continue reading

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January 24, 2019

For luxury brands like Louis Vuitton, maintaining an image of elegance and sophistication is essential for success. After all, high-end consumers might not be willing to hand over huge amounts of cash to a company that has fallen out of fashion. In order to remain in control of its image, Louis Vuitton has often been quick to file lawsuits against knockoff businesses that place its signature logo onto poorly made items. Along with targeting bootleggers, however, the company also has Continue reading

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December 6, 2018

Last week, a crowd of Los Angeles fashion influencers and curious shoppers attended the opening of what they thought would be a new luxury shoe retailer. Surrounded by stilettos on pedestals and golden sneakers, the onlookers marveled at the work of an Italian designer named Bruno Palessi. “I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing,’” said a woman as she tried on a pair of leopard print tennis shoes. Continue reading

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December 4, 2018

A couple of years ago, a pair of video game developers received a deeply worrying email from the British Red Cross. “It has been brought to our attention that in your game ‘Prison Architect’ a red cross emblem is displayed on vehicles,” read the email. “Those responsible may be unaware that use of the red cross emblem is restricted under the Geneva Conventions for the Protection of War Victims.” Little did the two developers know, but their placement of a Continue reading

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November 30, 2018

Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading

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November 9, 2018

Visit the candy section of any American drug store and you’ll likely find some Kit Kats stocked unceremoniously alongside an assortment of other brands. But at the Don Quijote market in Tokyo, the chocolate-covered wafer bars occupy a place of honor in the megastore’s vast candy section. That’s because the seven-story market is one of the few places where consumers can browse through dozens of Kit Kat varieties developed exclusively for the Japanese market. From fruit-based variations to bolder flavors Continue reading

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October 9, 2018

During the summer, we looked at IHOP’s temporary name change to “IHOb” and the social media sensation that followed their announcement. As it turns out, the pancake chain wasn’t the only company experimenting with their branding around that time. In August, Dunkin’ Donuts dropped the second word out of their name at a number of locations in the Boston area. While some customers went online to vent their frustration about the change, many others apparently didn’t mind that the word Continue reading

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September 28, 2018

Every day, Americans are bombarded with tons of advertisements coming out of their TVs, radios, and all sorts of other sources. While companies design many of these spots to be easily noticed by consumers, this video takes a look at one type of marketing that deliberately remains in the background. Known as “scent marketing,” companies use it to target the attention of a consumer’s nose rather than their eyes and ears.

Questions:

  1. How does scent marketing differ from other forms Continue reading
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August 23, 2018

For more than a century, Coca-Cola’s immense branding power has centered on its signature soft drink. But with many of today’s consumers switching from sugary sodas to healthier options, the company can no longer rely on its namesake beverage like it once did. So in order to keep up with changing tastes, last year Coca-Cola launched more than 500 new drink brands across the globe. “There are products out there in the world that perhaps we wouldn’t have tried a Continue reading

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August 14, 2018

In June, the German pharmaceutical giant Bayer paid $63 billion to acquire Monsanto, one of the biggest names in agricultural technology. The idea behind the deal was to merge Bayer’s pesticide business with Monsanto’s dominance in genetically modified crops to create the world’s largest seed and agrochemical company. Along with these valuable assets, however, Bayer also acquired a lot of legal baggage. Over the years, Monsanto has faced thousands of lawsuits from consumer and environmental advocates who claim that the Continue reading

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