China - McGraw-Hill Introduction to Business

[VIDEO] Temu Attracts Millions of Customers with Rock-Bottom Prices

March 19, 2024

With more than 51 million monthly active users in the United States, the Chinese e-commerce outlet Temu has expanded significantly in recent years thanks to its huge selection of cheap goods. This video looks at the platform’s low-price strategy and how it’s winning customers the world over in spite of reports of poor quality products and possible ethical issues.

Questions:

Why do you think Temu’s business model is appealing to customers?
Which e-commerce strategy do you think is most effective Continue reading →

The Tricky Task of Monetizing Esports

February 24, 2023

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This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading →

[VIDEO] How Do the Olympics Make Money?

February 11, 2022

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With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games.

Questions:

Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
Why are Continue reading →

Olympics, Sports, Marketing, Branding, Global, Promotions, Ethics, Entertainment, China, Advertising

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Omicron Variant Brings New Problems to Backlogged Supply Chain

January 20, 2022

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Although heavy traffic in U.S. ports did not end up canceling Christmas last year, the supply chain crisis still led to some empty shelves and expensive items as companies struggled to obtain needed inventory. Now that the holiday shopping season is long over, however, some officials are optimistic that the worst has passed as ports in Southern California work through their backlogs and shipping costs drop from their September 2021 highs. But like so many other aspects of American Continue reading →

Transportation, Labor Relations, Product Distribution, Shipping, Supply & Demand, Collective bargaining, China, Global, Supply chains, Manufacturing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution

[VIDEO] Why China’s Evergrande Has Global Markets on Edge

October 8, 2021

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For weeks, stock markets across the globe have become increasingly volatile as investors await the fate of Evergrande, an enormous Chinese real estate company with more than $300 billion in debt. Analysts predict that the property developer will not be able to pay back what it owes, which would likely have damaging ripple effects across the global economy. The video below looks at Evergrande’s current debt debacle and the possible ways that this situation could be resolved.

Questions:

Why are Continue reading →

Economics, China, Global, Ethics, Corporate bailouts, Real Estate, Stock markets, Debt crisis, Credit crunch

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 18: Financial Management, Chapter 19: Securities Markets, Videos

E-Commerce Outlet Alibaba Earns $75 Billion on Singles Day

November 12, 2020

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Since the 1990s, on November 11th Chinese retailers led by the e-commerce giant Alibaba have celebrated Singles Day with an abundance of discounts and deals. Initially started as a sort of anti-Valentine’s Day and celebration of singlehood, over the years Singles Day has grown into one of the globe’s biggest sales events. In fact, Alibaba said that consumers purchased more than $75 billion worth of products on its site during yesterday’s festivities.

This massive haul represents a 26 percent Continue reading →

Singles Day, Holidays, Coronavirus, Product Development, Promotions, Marketing, Retail, Global, China, Product Distribution, E-commerce

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] The Problem With Banning TikTok

September 2, 2020

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The video sharing app TikTok has become a big hit with millions of Americans over the last few years. According to the federal government, however, the Chinese-owned company presents national security risks that could lead to a ban on the app in the U.S. This video looks at the controversy surrounding TikTok’s American operations as well as the larger dangers of a fractured global Internet.

Questions:

Why is the federal government considering a ban on TikTok?
Do you Continue reading →

China, Marketing, Regulation, Global, Ethics, TikTok, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

Movie Studios Offer New Titles On-Demand for Homebound Viewers

March 27, 2020

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With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading →

Global Stocks Plummet Amid Coronavirus Fears

February 28, 2020

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Stock markets around the world have been falling dramatically all week due to fears surrounding the spread of the coronavirus. If global exchanges continue with this cycle of massive selloffs today, then the past week could represent the biggest stock market drop since the height of the 2008 financial crisis. And it’s not looking too good so far: “We’re drinking from a fireman’s hose this morning,” said Patrick Spencer, managing director at the investment firm Baird. “It wasn’t a good Continue reading →

Stock Market, Coronavirus, China, Economics, Supply chains, Operations Management, Health, Global, Travel

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 19: Securities Markets, Bonus Chapter A: Business Law

Chinese Factories and Retailers Struggle due to Coronavirus Fears

February 11, 2020

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A few weeks ago, the coronavirus outbreak in China caused countless businesses to shutter as the government also restricted travel throughout the country. Many companies announced plans to stay closed during an extended Lunar New Year holiday, which was supposed to end yesterday. But with many workers still unable to leave their hometowns, a number of manufacturers are pushing that date back. Volkswagen, for instance, will only reopen some of its plants in about a week due to complications with Continue reading →

Operations Management, China, Global, Supply chains, Human Resources, Health, Manufacturing, Product Distribution, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 15: Distribution