February 15, 2013

This video about Welch’s beginnings serves as a companion to an abstract in this month’s Newsletter about cooperative corporations.

Questions:

  1. What major advantages does Welch’s provide to their grape growers?
  1. Have other products shifted from their original purpose and found success?

From CNN Money

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February 5, 2013

Although franchising has many benefits, it doesn’t provide much freedom to the franchisees. After all, their primary job is to maintain the brand’s image, which just so happens to be whatever their corporate bosses say it is. They can also fall victim to larger trends that have affected their parent company. For instance, an entrepreneur named Jerry Merrill lost his Baskin-Robbins franchise in 1999, along with 600 other franchisees the company could not afford to keep. Merrill and 34 other Continue reading

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