Data Mining - McGraw-Hill Introduction to Business

FTC Hits Facebook with $5 Billion Fine

July 23, 2019

In March 2018, the New York Times revealed that Facebook had allowed Cambridge Analytica to gather personal information from more than 50 million users without their knowledge. Soon after the newspaper published its findings, the Federal Trade Commission (FTC) began its own investigation of the social media giant. After about a year of inquiry, last week the government agency imposed a $5 billion fine on Facebook, the largest penalty ever issued by the FTC.

It is also the same amount Continue reading →

Regulation, Data Mining, Facebook, Legal, Ethics, CEO, Social Media, Cambridge Analytica, FTC

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Study Shows that Google Could Be Constantly Tracking Your Data

August 24, 2018

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By now it’s no secret that big tech companies routinely collect tons of data about their users’ online habits. And as Facebook’s recent scandal with Cambridge Analytica showed, sometimes they sell that information to outside parties without first telling users about it. As a result, people must always be careful about sharing too much information online. According to a new study conducted by a Vanderbilt University professor, however, even the most cautious users probably can’t escape the all-seeing power of Continue reading →

Data Mining, Facebook, Global, Security, Ethics, Legal, Silicon Valley, Google

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Uncategorized

[VIDEO] GDPR: What Is It and How Might It Affect You?

May 24, 2018

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Over the last few weeks, you may have noticed all sorts of websites sending emails to your inbox about updates to their privacy policies. The timing of these messages is no coincidence: they’re all part of an effort to inform users about the changes that are set to come from a piece of legislation recently passed by the European Union. Named the General Data Protection Regulation (GDPR), this video details how the new law will let people opt-out of data Continue reading →

Europe, Regulation, Data Mining, Legal, Marketing, Privacy, EU, GDPR

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

Facebook Tests Users’ Trust with Data Sharing Scandal

March 22, 2018

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A couple of weeks ago, we looked at the hyperscale data centers that Facebook relies on to handle its userbase of more than 2 billion accounts. With so much information swirling around these enormous structures, it’s easy to assume that any data you provide to the social network will fade away in an ever-increasing crowd. But not only can Facebook access much of the data it collects, the company also routinely shares this information with scholars and researchers. Users consent Continue reading →

Data Mining, Facebook, Global, Security, Ethics, Legal, Social Media, Crisis management, Cambridge Analytica

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Netflix Unnerves Some Customers with “Creepy” Viral Tweet

December 14, 2017

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For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading →

Social Media, Data Mining, Movies, Promotions, Marketing, Entertainment, Ethics, Netflix

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Marketers Grow Accustomed to Facial Analysis

May 31, 2015

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Unless you’re a professional poker player, chances are that people can tell a lot about your mood just by looking at your face. After all, every furrowed brow or slight frown speaks volumes as the human face’s 43 separate muscles constantly communicate with the world around it. Recently, researchers have developed technology that can analyze all those muscles in detail, potentially unlocking the mystery of the many emotional cues hidden within our faces.

This information is especially interesting to a Continue reading →

Innovation, Consumer Research, Data Mining, Marketing, Affectiva

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Hershey Stays Sweet by Turning to Technology

April 26, 2015

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As the largest chocolate manufacturer in North America, Hershey is always reshaping the way it does business in order to remain at the top. Technology especially helps the Pennsylvania-based company improve in a number of key areas. For instance, the prevalence of online shopping and self-checkout lines are hurting Hershey’s sales from impulse buyers. To encourage more “unplanned purchases,” the company plans to add small kiosks near self-checkout machines and curbside pickup stations that will give customers one last chance Continue reading →

Product Development, Marketing, Innovation, Food, Data Mining, Manufacturing, 3D Printing, Hershey

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Nielsen’s Struggle with Measuring New Media

April 11, 2015

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Although the TV viewing habits of Americans have changed many times over the years, the statistics company Nielsen has remained a prime mover in the industry since the 1950s. The service uses various methods to measure the popularity of television shows, allowing media companies to come up with appropriate prices to charge advertisers for airtime. Each year, Nielsen provides the data that ultimately determines the allocation of more than $100 billion in ad spending.

With the rise of digital video Continue reading →

Mobile, Nielsen, New Media, Entertainment, Consumer Research, Data Mining

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Vetting Potential Hires with Personality Tests

March 10, 2015

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For many companies recruiting new employees, a traditional one-on-one interview only tells part of a potential hire’s story. Some small businesses simply don’t have time to hold deep conversations with interviewees: one family-owned car wash in Kentucky said that it receives more than 1,000 applications each year.

In order to streamline its hiring process, Finish Line Car Wash turned to a personality assessment company called PeopleClues. The service’s 30-minute online test gives applicants a series of statements and then asks Continue reading →

Data Mining, Hiring, Human Resources, Labor Relations, Innovation

Chapter 1: Taking Risks and Making Profits, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

Timberland’s Data-Driven Comeback

January 11, 2015

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For decades the brand name Timberland has been synonymous with rugged outdoor footwear. At least, that’s how some people see the iconic boot company. If you’re a hip hop fan, you may associate “Timbs” with the dozens of rappers who have name-dropped the brand over the years. And if you happen to be Italian, you’re more likely to wear Timberland boots for a fashionable stroll about town, not a long hike in the woods.

All these overlapping interpretations of Timberland’s Continue reading →

Consumer Research, Marketing, Demographics, Data Mining, Timberland, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media