April 30, 2018

American millennials’ tastes have turned many markets on their heads. From choice of food to the ways companies structure leadership, this large generation makes its preferences known. One trend companies are considering is how millennials tend to prefer amazing experiences rather than accumulating “things.” How can companies adapt traditional products and services to appeal to millennials?

As we know, people of all generations share experiences from travel, life events, and plain everyday life on social media. However, to earn Continue reading

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February 9, 2018

Last week, we looked at how property owners are trying to combat the decline of shopping malls by appealing to non-retail tenants like gyms and fitness centers. This video provides more background on this downward spiral, showing footage of American malls thriving in their heyday as well as the decaying, abandoned structures that some have become. But the video isn’t entirely doom and gloom: it also gives a lot of screentime to an Atlanta-area shopping center called Plaza Fiesta that Continue reading

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January 18, 2018

By the end of the year, companies around the world will generate an estimated $11 billion in revenue by selling baby products like diaper bags and infant carriers. Despite the size of this booming industry, though, many baby businesses are continuing to overlook a growing target market: dads. Of course, this is largely due to the fact that mothers remain the primary caregivers in many American families. But dads have made great strides in recent times to involve themselves further Continue reading

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February 9, 2017

C_osettIn this digitally driven age, personal privacy is quickly becoming a thing of the past. Along with social networks and websites that track users, many electronic devices also pay close attention to their owners’ personal habits. And in at least one recent case, sometimes people don’t even know they’re being watched by their possessions.

That’s why the Federal Trade Commission recently slapped the television maker Vizio with a $2.2 million fine. According to investigators, the company installed software that allowed Continue reading

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March 23, 2016

According to economists and government officials, the Great Recession officially ended in the middle of 2009. If you ask an average American, however, you’ll likely hear a different answer. 64 percent of people surveyed last year in a Fox News poll said they believed the U.S. economy was still in a recession. A poll conducted by NBC News and the Wall Street Journal the year before came up with similar results. And now thanks to an in-depth study by the Continue reading

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Thanks to advancements in technology and medicine, Americans today have longer life expectancies than ever before. A study conducted by the Society of Actuaries estimates that the average 65-year-old man will live to 86.6 years while women can expect to stay around until they’re nearly 89. Both of these numbers have increased by more than two years since data was last collected more than a decade and a half ago. And while this is certainly good news for humanity as Continue reading

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April 30, 2015

In an earlier newsletter, we included a story about how Lego built its mighty block empire on a strong foundation of licensed products. The Danish company continues to make a variety of sets with characters from popular franchises like Star Wars and Harry Potter, accounting for a third of Lego’s sales. As the toy company became more dominant in the last year, however, it started to focus more on promoting its own brand rather than others’. The 2014 The Lego Continue reading

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February 2, 2015

From the first colonists to the heyday of Ellis Island, the U.S. has largely been built upon the backs of people who were not born here. But the economic impact of immigrants is more than just a matter of history. Even today, immigrants are the entrepreneurial engines that power the nation. From 1996 to 2011, the business startup rate for immigrants grew by more than 50 percent. In contrast, the number of companies started by U.S.-born citizens dropped by 10 Continue reading

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January 16, 2015

In 2007 the American birth rate was clipping along at a steady pace. With an average of 69.3 infants being born for every 1,000 fertile-age women, U.S. citizens were making enough babies to keep the population stable. Then the economy took a nosedive the next year and the birth rate quickly followed suit. According to the National Center for Health Statistics, as of 2013 Americans were making only 62.5 babies per 1,000 potential mothers, an amount that falls well below Continue reading

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January 11, 2015

For decades the brand name Timberland has been synonymous with rugged outdoor footwear. At least, that’s how some people see the iconic boot company. If you’re a hip hop fan, you may associate “Timbs” with the dozens of rappers who have name-dropped the brand over the years. And if you happen to be Italian, you’re more likely to wear Timberland boots for a fashionable stroll about town, not a long hike in the woods.

All these overlapping interpretations of Timberland’s Continue reading

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