July 25, 2014

 

loliwareFor many entrepreneurs, the best ideas come around when you least expect it. That’s what happened to Chelsea Briganti and Leigh Ann Tucker after they graduated from New York’s Parsons The New School for Design in 2010. In an effort to expand their portfolios, the pair of young designers entered a number of product creation competitions. At one event centered on Jell-O, Briganti and Tucker designed an edible drinking glass using agar, a seaweed-based gelatin that is odorless and Continue reading

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March 23, 2014

Modern tech startups tend to be stereotypically categorized as venture capital-driven social media companies. But while popular websites like Facebook and Twitter receive loads of attention, the sheer number of users they need to drive their businesses sets them apart from other startups. As a result, many entrepreneurs are steering clear of heavily hyped social media startups in favor of more traditional enterprises, such as business-to-business (B2B) sales.

Sure, it’s unlikely that any B2B company will grow to the point Continue reading

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March 19, 2014

For many years, the famous phrase “location, location, location” served as one of the most unfailing maxims in the business lexicon. But as the digital age has broken down borders and streamlined commerce, the importance of physical locations has diminished. In fact, some intrepid entrepreneurs have given up permanent addresses entirely in order to cut down costs and increase mobility.

The types of business best suited for going off the physical grid are tech companies, service providers, media firms and Continue reading

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March 15, 2014

At first glance it may be difficult to figure out what a tech giant like Google shares in common with the women’s feature-smoothing undergarment line Spanx. Although they may seem like completely different operations, both companies share one crucial element: they each have memorable founding stories. With Google, founders Sergey Brin and Larry Page hammered out their first search engine while holed up in a friend’s garage. Meanwhile, Sara Blakely demonstrated the power of Spanx by using a pair of Continue reading

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March 14, 2014

This video documents the personal sacrifices one Texas woman had to make in order to get her bilingual school off the ground.

 

http://nyti.ms/1dpXt7s

 Questions:

  1. What key marketing basic did Adriana use to start her business?
  1. What did Adriana do to help ensure her success in business?

From The New York Times

 

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March 11, 2014

 

When Kevin Hartford lost his consulting job in the mid-1990s, the knowledge and expertise he gained after years of hard work should have been enough to land him another job quickly. However, potential employers became hung up on one particular item not included on Hartford’s resume: his stutter. While his speech impediment had never been a problem at his previous job, Hartford says that it put off recruiters as he went on countless interviews. “I applied for job after Continue reading

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February 16, 2014

In the highly competitive world of Silicon Valley startups, entrepreneurs need more than just a great idea if they want to become the next Google. Since new tech companies require huge amounts of cash to get off the ground, many startups spend as much time fundraising as they do developing products. Fortunately for today’s tech entrepreneurs, attracting a first round of investment may becoming easier for some. Increasingly eager angel investors as well as crowdfunding services have allowed the number Continue reading

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January 31, 2014

In an effort to boost local economies, states and cities nationwide are amending zoning laws to make it easier for entrepreneurs to set up shop at home. For years local governments either banned home businesses outright or riddled them with red tape, such as requiring potential owners to seek approval through public hearings. But over the past decade restrictions have eased, paving the way for home businesses ranging from food makers to music instructors.

Small businesses often drive economic recoveries, Continue reading

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September 1, 2013

Mom and pop vendors at many of the nation’s leading state fairs are having trouble competing with new corporate competition.

http://on.wsj.com/1dks49v

Questions:

  1. What major challenge have small State Fair venders faced in recent years?
  1. What additional challenges do small food venders at State Fairs face?

 

From The Wall Street Journal

 

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