October 9, 2018

During the summer, we looked at IHOP’s temporary name change to “IHOb” and the social media sensation that followed their announcement. As it turns out, the pancake chain wasn’t the only company experimenting with their branding around that time. In August, Dunkin’ Donuts dropped the second word out of their name at a number of locations in the Boston area. While some customers went online to vent their frustration about the change, many others apparently didn’t mind that the word Continue reading

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October 5, 2018

Finding and keeping qualified employees is a constant struggle for companies across the nation. That’s why some businesses require staffers to sign non-compete clauses, which basically prevent them from jumping ship to a competitor. In the fast food industry, though, there’s another type of employment restriction that has long kept workers tied to a single location within a franchise. Called “no poach” policies, these strict guidelines prohibit staffers from switching jobs within a national chain.

For instance, say that a Continue reading

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September 4, 2018

A couple of months ago, we took a look at Starbucks’ plan to eliminate its use of plastic straws by 2020. While the coffee chain remains the most high-profile business to ban straws, several cities throughout the country have joined the effort by passing legislation regulating their use. For instance, last month San Francisco passed an ordinance that prohibits restaurants from distributing any single-use plastic utensils or accessories. The cities of Seattle, Malibu, and Vancouver have recently put similar laws Continue reading

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August 23, 2018

For more than a century, Coca-Cola’s immense branding power has centered on its signature soft drink. But with many of today’s consumers switching from sugary sodas to healthier options, the company can no longer rely on its namesake beverage like it once did. So in order to keep up with changing tastes, last year Coca-Cola launched more than 500 new drink brands across the globe. “There are products out there in the world that perhaps we wouldn’t have tried a Continue reading

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August 10, 2018

Over the last few years, many Americans have started to cut sugary drinks like soda out of their diets for health reasons. So instead of reaching for a Coke, these calorie-conscious consumers will opt for alternatives like bottled water or ginger ale. According to a recent lawsuit filed in New York, however, the latter isn’t that much better than soda if you’re drinking Canada Dry. Despite advertising on the label that it is “made with real ginger,” plaintiff Julie Fletcher Continue reading

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