January 19, 2021

The food service industry has been hit especially hard during the pandemic as restaurants and bars try to stay afloat with fewer customers. But while the struggles of the nation’s eateries have received a lot of attention, catering companies have suffered just as much behind the scenes. With restrictions in place that keep gatherings small, not many people need caterers to provide food for their weddings or office parties. As a result, catering companies across the country are laying off Continue reading

Continue reading...

November 17, 2020

Since the start of the pandemic, takeout and delivery orders have taken on outsized importance at restaurants that have been unable to open to full capacity. As a result, some companies are investing in “ghost kitchens” that focus solely on pickup and delivery orders. For instance, last week Chipotle opened its first Digital Kitchen in New York, a location with no dining room that is largely closed off to walk-in customers.

“The Digital Kitchen incorporates innovative features that will complement Continue reading

Continue reading...

November 5, 2020

Over the last few years, fast food chains like McDonald’s and Taco Bell have invested heavily in breakfast menu items in order to drive up morning sales. This strategy worked for a while as breakfast sales continually increased from previous years and chains poured millions of dollars into marketing the so-called “most important meal of the day.” But like so many other previously successful ventures, the coronavirus pandemic has taken a major toll on the breakfast business.

Morning drive-thru traffic Continue reading

Continue reading...

October 16, 2020

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance. 

Questions:

  1. Why is it important for ad makers to stick closely to what their clients want to see in a commercial? 
  2. Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?
Continue reading...

October 15, 2020

Despite being one of the largest restaurant chains in the world, McDonald’s experienced a drastic drop in sales at the beginning of the pandemic just like many other businesses. Once the chain recovered from the shock of closing tens of thousands of dining rooms, though, it refocused on streamlining its drive-thru business and menu. McDonald’s also struck a marketing partnership with the rapper Travis Scott for a branded meal that became a bestseller for the month that it was available Continue reading

Continue reading...

September 17, 2020

According to data collected and analyzed by Yelp, nearly 163,700 businesses have closed since the start of the pandemic in March. This marks an increase of 23 percent from July when Yelp last released statistics about closures. To make matters worse, about 98,000 of those businesses will remain closed permanently. 

More than 32,000 of those shuttered businesses are restaurants, 61 percent of which have closed for good. Yelp claims that restaurants like pizzerias, delis, food trucks, and bakeries Continue reading

Continue reading...

September 15, 2020

While makers of staple foods like soups and cereals have seen sales skyrocket during the pandemic, candy companies like Hershey have not been so fortunate. With foot traffic down significantly in convenience stores and other shops, consumers are not making as many impulsive treat purchases as they did last year. Still, matters could get even worse for Hershey in the coming months if the company does not have a happy Halloween.

The nearly $800 million haul that the company brings Continue reading

Continue reading...

August 31, 2020

For decades, ice cream trucks carrying Good Humor products have traveled through American neighborhoods with the folk song “Turkey in the Straw” playing at full blast. Unfortunately, though, this more than two-century old tune has a sinister history outside of its long association with frozen treats. During the 19th and early 20th centuries, “Turkey in the Straw” was a standard number in minstrel shows that relied heavily on racist caricatures. 

“While these associations of ‘Turkey in the Straw’ are Continue reading

Continue reading...

August 18, 2020

The ongoing coronavirus pandemic has forced countless companies around the world to come up with new ways to sell products or else risk going out of business. For instance, many bars and restaurants have made the switch to carry-out service and installed take-out windows to easily access waiting customers. For some lucky Italian entrepreneurs, though, their businesses come with built-in to-go kiosks constructed more than 500 years ago.

Known as “buchette del vino,” or “little wine holes” in English, these Continue reading

Continue reading...

Over the last few weeks, restaurants and retailers across the country have gradually reopened with limited capacity, plexiglass barriers, and other anti-Covid restrictions. According to a recent study of the review site Yelp, however, approximately 140,000 listed businesses that closed in March remained shut down in June. What’s more, 41 percent of those companies have closed for good. Retailers accounted for the highest number of closures at 27,000. Coronavirus lockdown measures also majorly hurt restaurants, with 53 percent of closed Continue reading

Continue reading...