Global - McGraw-Hill Introduction to Business

[VIDEO] The Multi-Billion Dollar Business of BTS

December 14, 2022

The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power.

Questions:

What Continue reading →

Global, McDonald’s, Music, Product Distribution, South Korea, Celebrities, Product Development, Branding, Promotions, Marketing, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Amazon’s Echo Fails to Live up to Expectations

December 7, 2022

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When Amazon launched the Echo in 2014, both the e-commerce giant and media observers set the bar very high for the smart speaker. One publication likened the voice-assisted machine to something out of Star Trek while others called it the “computer of the future” that would soon be in every home. These predictions seemed reasonable enough as Amazon sold more than 5 million Echos in the device’s first two years on the market. By 2016, the Echo and its voice Continue reading →

Big Business Gets a Big Boost from Controversial World Cup

December 2, 2022

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The 2022 FIFA World Cup moves into the knockout stages this weekend, a nerve-wracking time when teams can be eliminated with a single loss. While the tournament’s soccer stars will experience a dramatic increase of tension on the field, the host country Qatar has already faced plenty of global pressure since FIFA awarded them the event in 2010. The Middle East nation has long been accused of using corruption to land the World Cup, leading to a 2015 indictment from Continue reading →

[VIDEO] Drying Mississippi River Disrupts Another Supply Lane

November 2, 2022

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The Mississippi River serves as one of the nation’s most vital supply routes, with slow-moving barges carrying everything from agricultural products to oil and building materials. Due to a drastically dry spring and summer, however, the river is running too low at some points to allow vessels to pass through. This video looks at how plummeting water levels on the Mississippi are disrupting the plans of farmers and manufacturers who rely on the river to get their goods to market. Continue reading →

Supply chains, Transportation, Product Distribution, Operations Management, Shipping, Global, Logistics, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

Enthusiasm and Inflation Drive Increased Halloween Spending

October 28, 2022

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After years of unease, this year Americans are approaching holidays like Halloween with a level of enthusiasm not seen since pre-pandemic times. According to a survey from the National Retail Federation (NRF), 69 percent of consumers plan to celebrate Halloween this year, an amount that is on par with the stats from 2019. “As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one,” said NRF Continue reading →

Marketing, Pricing, Global, Supply chains, Product Distribution, Halloween, Holidays, Supply & Demand, Inflation, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Why Arizona Is Becoming a Logistics Hub

October 19, 2022

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On a stretch of highway near Phoenix, property developers have constructed dozens of industrial warehouses with millions of square feet in storage. These enormous Arizona facilities are attracting big companies like Amazon, UPS, Walmart, and many more tenants that are looking to avoid California supply chain bottlenecks. This video looks at the reasons why some businesses are starting to center their logistical operations in the American Southwest.

Questions:

What are the benefits and drawbacks for companies that use storage facilities Continue reading →

Supply chains, Product Distribution, Operations Management, Logistics, Global, Facility Location, Supply & Demand, Warehouses, Arizona

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Hurricane Ian Upends Florida’s Real Estate Market

October 14, 2022

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Last month, Hurricane Ian devastated communities across the state of Florida, leading to more than 100 deaths and billions of dollars in damage. According to the catastrophe modeling firm RMS, privately insured losses are expected to reach as high as $67 million, making Ian second only to Hurricane Katrina in terms of economic destruction. Unlike previous storms like Katrina and Hurricane Andrew, however, today’s scientists blame climate change for the increasing regularity of severe weather events. That means experts see Continue reading →

Natural Disasters, Risk Management, Hurricanes, Global, Florida, Real Estate, Climate change, Insurance

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter C: Managing Risk

[VIDEO] Why Oboes Are So Expensive

October 7, 2022

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This fascinating video takes a close look at the painstaking process for making oboes, a woodwind that stands out as one of the most expensive instruments in any orchestra. The artisans depicted below must contend with costly and dwindling supplies as well as limited demand from a small and selective market, factors that make this specialty business even more complicated.

Questions:

Why are the material costs for oboes so high compared to other instruments like flutes and clarinets?
How does Continue reading →

Supply & Demand, Artisanal production, Labor costs, Product Development, Entertainment, Music, Global, Product Distribution, Manufacturing, United Kingdom

Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Videos

Counterfeits Threaten Multi-Billion Dollar Sneaker Market

October 5, 2022

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The global sneaker market has grown into a massive $72 billion industry where collectors often accumulate hundreds of pairs of limited-edition shoes from giants like Nike and Adidas. Some lines go on to command huge prices on the resale market, such as a collaboration between Nike and ice cream maker Ben & Jerry’s called Chunky Dunky. Originally sold for $100, these shoes now sell for as much as $1,000. High price tags like these don’t just attract the attention of Continue reading →

[VIDEO] How Google Remapped the World

September 9, 2022

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Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

How do businesses use Google Maps as a promotional tool?
Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?

Marketing, Global, Ethics, Product Development, Silicon Valley, Promotions, Google, Innovation, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos