August 25, 2017

lyzadanger-diliffFor decades millions of Americans kept their pantries stocked with plenty of established names like Campbell’s soup and Hamburger Helper. Consumers trusted these brands to provide their families with reliably tasty meals in a short amount of time. But Big Food’s dominance could be coming to a close as America’s eating habits change. After all, many modern consumers are eliminating processed foods from their diets while others don’t seem to care about buying name brand items.

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April 26, 2016

When a company rebrands a popular product, they usually alert the public to the upcoming changes through a widespread marketing campaign. For iconic food and drink brands, however, the process isn’t as straightforward. After all, every marketer remembers what happened when Coca-Cola launched its New Coke brand in the 1990s. Consumers reacted viciously to the soft drink’s revamped recipe, creating a rift with the public that took Coca-Cola years to repair.

Executives at Kraft took horror stories like these to Continue reading

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