March 9, 2016

With e-commerce now commonplace, traditional retailers are having a lot of trouble convincing customers to visit their stores. After all, online outlets allow people to order almost anything they need for the best price on the market. Brick and mortar retailers, meanwhile, must rely on promotions and holiday shopping since they can’t compete on price or selection. Even these strategies have become increasingly undependable, however. The most recent Christmas season saw sales rise by just 3 percent. In fact, the Continue reading

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March 4, 2016

In today’s age of targeted advertising, billboards may seem like a holdover from another era. However, these seemingly obsolete roadside ads could bring about one of the latest advancements in mobile marketing. This week the media giant Clear Channel announced a plan to make their tens of thousands of billboards more effective by analyzing location data from smartphones. The idea is to aggregate demographic information about the people who travel by a particular billboard and where they go afterwards. For Continue reading

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February 24, 2016

For many modern eaters, food doesn’t necessarily have to be healthy as long as it’s authentic. After all, people don’t eat at popular burger joints like Shake Shack because their food is more nutritious than McDonald’s. Today’s fast casual chains draw in customers by focusing on how their ingredients are genuine and sustainable rather than simply healthy. As Chipotle’s recent troubles show, though, maintaining high quality standards in the vast food industry is a lot more difficult than advertised. Not Continue reading

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February 8, 2016

Aside from being an exciting night for Denver Broncos fans, Super Bowl 50 didn’t exactly provide viewers with much entertainment on the field. In fact, the 63 commercials that aired nationally during the big event may have generated more online conversation than the game. But the impact of this year’s ads can’t be attributed solely to some sloppy play on the gridiron. After all, many brands now hype their ads with the same gusto as the NFL’s pregame festivities.

For Continue reading

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February 3, 2016

For almost a decade, the Brooklyn chocolate company Mast Brothers seemed to embody the New York borough’s newfound artisanal spirit. Touting their product as handcrafted “bean-to-bar” chocolate, founders Rick and Michael Mast took center stage in marketing campaigns that celebrated their candy’s quality and authenticity. Dressed in antiquated suits and sporting long Civil War-era beards, the pair soon became just as famous for their appearance as their $9 candy bars. But this meticulously crafted image may have been spoiled for Continue reading

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January 29, 2016

Chipotle enjoyed years of rapid growth thanks in part to its heavily marketed commitment to fresh ingredients. However, that established image has crumbled over the last few months as the burrito chain grapples with a major E. coli outbreak at its restaurants. Chipotle’s problems began in summer 2015 when customers began falling ill in California and Washington. Attention then shifted across the country to more than 140 Boston College students who received food borne noroviruses from a local Chipotle. By Continue reading

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January 18, 2016

For years the post-Thanksgiving shopping bonanza known as Black Friday commanded the attention of the nation. Even if people didn’t leave the comfort of their couches, they likely watched in awe as a procession of news reports detailed the long lines forming outside of stores and the chaos that ensued when they opened. But these once standard scenes of retail madness are becoming increasingly rare. Although Americans’ love affair with holiday shopping shows no sign of stopping, customers may have Continue reading

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August 3, 2015

For those who don’t have a feline friend of their own, any advertisement for cat food they encounter will probably fall under the radar. That is unless the words “Meow Mix” happen to enter their ears. According to a 2011 survey conducted by the company, more people knew the melody to Meow Mix’s iconic 1970s jingle than the national anthem. This fact is even more incredible considering that the company hadn’t run an ad with the tune since 1996. Throughout Continue reading

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Modern retailers stock so many items that consumers can usually buy whatever products they want whenever they want them. Still, a number of companies utilize limited-run sales and exclusive partnerships with brands in order to generate buzz about their business. Target is one of the biggest users of this strategy, teaming up with more than 150 companies in one-off joint ventures since 1999. The retailer’s latest gimmick sale brought them together with the clothing and lifestyle brand Lily Pulitzer, a Continue reading

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In an ideal world, FIFA, the global governing body of soccer, wouldn’t need to have its money management practices closely scrutinized. After all, FIFA is a nonprofit association whose primary function is to enforce the rules of the game and encourage its global expansion. In reality, however, the organization has been long accused of acting as a haven for corruption and corporate impropriety.

This much was confirmed in late May when Swiss police raided a luxury hotel in Zurich and Continue reading

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