January 1, 2014

This video takes a look at how BlackBerry went from the hottest smartphone on the market to a victim of its own success.

 

http://nyti.ms/1kRYQDu

 Questions:

  1. What’s the important lesson to be learned from this video?
  1. What does it mean that Blackberry failure was due to “commitment escalation?”

From The New York Times

 

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December 10, 2013

Engaging with customers through social media has become an essential part of doing business in this digital age. But in many cases, it’s not what companies say on social networks that connect with consumers; it’s what they show. A recent study of the top brand pages on Facebook found that photos gather more than twice the likes of regular links. That’s nothing compared to videos, though, which are shared by users 12 times more often than text.

One gets an Continue reading

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December 1, 2013

 

This video chronicles the famous saga of a woman who spilled McDonald’s coffee on herself and won a huge settlement, along with the ire of a nation.

http://nyti.ms/15WTRbJ 

Questions:

  1. Why did McDonald’s fight to not change the temperature of their coffee?
  1. Why did the actual facts in this case never come to light?

From The New York Times

 

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November 30, 2013

 

People today are becoming less and less dependent on cash, though you wouldn’t know it from looking at most vending machines. More than 40 percent of American adults said in a recent survey that they could go a week without paying for something in cash. Meanwhile, many of the nation’s vending machines continue to accept only bills and coins. This reluctance to change likely led to the vending industry’s 18.3 percent drop in sales between 2007 and 2011. When Continue reading

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November 13, 2013

As Americans become more health conscious, food companies have had to come up with increasingly creative ways to keep people snacking. In fact, just last month we featured an article in the newsletter about how smaller packaging can lead people to eat more than they normally would. But for a growing number of consumers, fatty snacks like candy and potato chips are to be avoided no matter how they’re packaged. That’s why a number of niche brands have popped up Continue reading

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October 30, 2013

Though it might not seem like it to the casual snacker, packaging plays a big part in the way we eat. Food companies spend a fortune studying the psychology behind our eating habits in order to discover the most effective pathways into America’s stomachs. Surprisingly, they’ve found out that perhaps the best way to keep customers snacking is through resealable packages rather than individually wrapped ones. For example, research conducted by Hershey showed that individual wrappers on items like candy Continue reading

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October 26, 2013

Velcro Industries is a company in a peculiar situation. On the one hand, if asked to describe Velcro, nearly everyone in America could provide at least some kind of relevant answer. Perhaps they’d talk about the distinctive ripping sound or be reminded of their favorite pair of tennis shoes as a kid. But the fastener these people would describe isn’t exactly Velcro, at least not in the eyes of the company who uses that name. To Velcro Industries, the word Continue reading

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October 23, 2013

Last autumn the Weather Channel officially became the Weather Company, signaling the start of a major rebranding effort. The meteorological media firm didn’t pull the plug on its long-standing TV station, though. Instead, the change reflects the Weather Company’s new position as a data and analytics outfit concerned with all things weather. Over the course of 75 years the Atlanta-based company has amassed huge amounts of atmospheric information concerning dew points and cloud cover percentages. All this data combined with Continue reading

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October 17, 2013

For many of today’s conscientious consumers, it’s not enough for a product to be simply affordable and effective. Environmentally minded diners, for instance, prefer to know as much about the origins of their food as possible. That’s why so many modern restaurants make sure the names of their organic and artisanal suppliers appear as prominently on menus as the dishes. Now the trend is expanding out of the culinary world and into retail as more and more clothing companies use Continue reading

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