September 26, 2014

 

Although summer is fading, ice cream season remains in full swing for millions of sweet-toothed Americans. Last year consumers in the U.S. bought $13.7 billion worth of the dessert, an enormous number that doesn’t even include restaurant sales. And according to a recent study, 40 percent of Americans will eat ice cream in any given two-week period. Nevertheless, on the whole people consume a lot less of the cold stuff than they did 25 years ago. Back in 1989 Continue reading

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September 17, 2014

Although nothing in business is a sure thing, few industries are more volatile than apparel retail. In this unpredictable world, it can be almost impossible to guarantee success for a brand. For instance, Target and Kmart spent years dueling for dominance until the former won out with its more upscale marketing. However, long-term prosperity grants no safety net. Abercrombie & Fitch ruled the preppy clothing market for more than a decade, but now sales are falling as younger consumers view Continue reading

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September 14, 2014

Last year the retail chain Staples signed a contract to become the State of New York’s official office-supplies vendor, which looked like quite a coup at the time. After all, the agreement put Staples in direct contact with city halls, schools, police departments and charities across the state. In fact, the company was so desperate to tap this lucrative market that it pledged to sell a number of products for just a penny apiece. While this bold promise helped Staples Continue reading

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August 19, 2014

 

When Howard Schultz first joined Starbucks as marketing director in 1982, the small Seattle company made most of its money selling coffee-making equipment. Once Schultz landed the CEO position, however, matters changed drastically. Looking to bring the European café experience to American shores, Schultz transformed the regional chain into an international behemoth within two decades.

Starbucks changed again when Schultz stepped down as CEO in 2000. After a rapid expansion saw the company grow to more than 15,000 stores Continue reading

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August 14, 2014

 

With preseason football already under way, it won’t be long now until the NFL season officially kicks into full gear. And although the intensity of the gridiron will undoubtedly remain the same, some fans might notice big changes around their local stadiums. That’s because after years of outcry to green up the game, a number of NFL teams have revamped their arenas with a variety of energy-saving and cost-cutting measures.

In San Francisco’s Levi’s Stadium, for instance, an 18,000-square-foot Continue reading

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July 23, 2014

On the surface, it might seem like bungee jumping and fine dining don’t have much in common. But at a company called Dinner in the Sky, elements of these two seemingly unrelated concepts are combined to create an incomparable dining experience.

The business began in 2007 when a European restaurant association hired marketer David Ghysels to put together a suspended aerial dinner for promotional purposes. Ghysels teamed up with bungee-jumping expert Stefan Kerkhofs to design an advanced high-wire table that Continue reading

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This New Jersey pinball wizard is trying to modernize an old arcade favorite.

http://youtu.be/FnKKoaMNxw4

 

Questions:

  1. What’s important characteristic about their customers must pinball machines manufacturers keep in mind?
  1. Will pinball manufacturers like Jersey Jack be able to expand their market?

From CNN Money

 

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Over the last few years, brick and mortar retailers have come up with some ingenious ways to gather data about the customers who walk into their stores. We’ve taken a look at some of them in past posts on this blog, including one story about “smart” mannequins that observe consumer patterns using cameras in the dummies’ eyes. Although that may skew a bit on the creepy side, it’s important to keep in mind that physical retailers are merely trying to Continue reading

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April 26, 2014

 

babyFor many parents, the day a child becomes potty-trained is cause for celebration. Not only has their kid progressed to a new stage of their life, but it also means that they’re done dealing with one of parenting’s messiest products: diapers. Each year Americans spend more than $10 billion on Pampers alone, accounting for 12 percent of Procter & Gamble’s sales. Although that makes Pampers the biggest brand in P&G’s portfolio, their North American market share still trails Kimberly-Clark’s Continue reading

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April 21, 2014

When it comes to entertainment, kids today have more options than ever before. Increasingly, though, they’ll opt to play a game on a mobile device like a smartphone or iPad. This is bad news for toy makers, who have watched a large amount of their market share shift to gadgets. Except for Lego, that is. The Danish stackable bricks brand reached a low point in 2003 after experimenting with the design of some of its products. Since then, Lego’s focus Continue reading

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