Marketing - McGraw-Hill Introduction to Business

Adidas Tweets Against Racism but Receives Criticism from Employees

June 9, 2020

For weeks, thousands of people across the country have been protesting against police violence following the death of George Floyd in Minneapolis on May 25th. In response to these historic events, many companies have voiced their support for the fight against racism on social media. Adidas, for instance, released a statement on Twitter expressing how the sportswear brand was “deeply saddened by what we see happening to our black community in America.” The company even retweeted an advertisement made by Continue reading →

Global, Ethics, Human Resources, Social Media, Promotions, Labor Relations, Adidas, Appare, Marketing, Motivation

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How Airbnb Fell From Successful Startup to Crisis Mode

May 27, 2020

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A couple of weeks ago, we looked at how Airbnb hosts are struggling after the travel industry came to a standstill due to widespread stay-at-home orders. This video explains in greater detail why the once successful startup was so vulnerable to an economic downturn and what that means for both Airbnb and its hosts in the long term.

Questions:

What factors made Airbnb so successful for nearly a decade?
Do you think Airbnb will be able to recover from this Continue reading →

Food Delivery Apps Often Make More Problems Than Profits

May 19, 2020

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Before the coronavirus pandemic, takeout and delivery orders made up just a small portion of total sales for most restaurants. With countless customers now homebound, though, to-go business has never been more important for eateries across the country. Many restaurants use apps like Grubhub, Seamless, or DoorDash to handle delivery orders, but these services come with quite a few problems for all their convenience. Besides signing up companies that don’t offer delivery, food startups have also deceived restaurants and Continue reading →

Airbnb Hosts Lose Big Time after Coronavirus Cancellations

May 14, 2020

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When Airbnb launched in 2008, it encouraged homeowners with extra rooms or add-on structures to rent these spaces out to travelers looking for more authentic experiences than hotels could offer. As the years went by and the startup’s popularity skyrocketed, however, some Airbnb hosts developed real estate portfolios stocked with short-term rental properties. While the growing abundance of Airbnbs often increased rent for people living in cities with thriving tourist industries, many hosts simply watched as the money rolled in Continue reading →

Health, Travel, Product Distribution, Marketing, Hotels, Ethics, Sharing Economy, Airbnb, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Trolls World Tour’s On-Demand Success Could Change the Movie Industry

May 7, 2020

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In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading →

Streaming Platforms See Boost in Viewership But Not Ad Revenue

March 31, 2020

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With movie theaters closed across the country due to coronavirus containment, millions of Americans are streaming video in order to stay entertained. According to analysts, the time spent watching streaming video has steadily increased every week since stay-at-home orders went in place earlier in the month. During a seven-day period in mid-March, viewing sessions on Vizio’s smart TV platform rose by a whopping 40 percent over the previous week. “We’re not just seeing more time spent with streaming and TV, Continue reading →

Operations Management, Streaming, Television, Advertising, Health, Coronavirus, Promotions, Marketing, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Movie Studios Offer New Titles On-Demand for Homebound Viewers

March 27, 2020

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With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading →

[VIDEO] Are Americans Ready to Love Trains Again?

February 21, 2020

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For much of the 19th and early 20th centuries, train travel was the primary mode of transportation for millions of Americans. Once cars and air travel rose to prominence, however, trains fell out of use in the U.S. while other European and Asian nations greatly expanded their railway capabilities. Along with looking at the history of American train travel, this in-depth video examines a modern company that wants to connect the nation with high-speed trains like so many other countries Continue reading →

Unilever Pledges to Stop Marketing Food & Drinks to Kids

February 14, 2020

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The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading →

Marketing, Product Development, Global, Promotions, Ethics, Regulation, Advertising, Packaging, Health, Food & Drink, Unilever

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Direct-to-Consumer Company Brandless Closes Down

February 13, 2020

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In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading →