January 25, 2019

Since launching in 2016, the group video chat app Houseparty has attracted a dedicated userbase of young people looking to talk with their friends wherever they please. “Houseparty is basically the third place for Generation Z and young millennials,” said co-founder Sima Sistani. “What they’re doing there is hanging out in the way we used to in the backyard, the basement, or in my case — the Waffle House.” And unlike many other Silicon Valley startups, Houseparty doesn’t plan to Continue reading

Continue reading...

January 17, 2019

Nearly four years ago, we published a blog post centered on companies like Impossible Foods and Beyond Meat who claimed to be creating the future of food. Both of these startups developed plant-based alternatives to meat that looked and tasted similar to the real thing, an idea which seemed straight out of science fiction at the time. Fast forward to 2019, though, and now consumers can purchase Beyond Meat’s burger patties at any Whole Foods location that manages to keep Continue reading

Continue reading...

January 3, 2019

At the bottom of every product page on Amazon sits a collection of user reviews that serve as a resource for those who need a second opinion before making a purchase. And while regular customers write many of these reviews, there are also plenty of others who receive free products in exchange for their perspective. The following video shows the positives and negatives behind this system and how Amazon tries to filter out the worst offenders.

Questions:

  1. Do you think Continue reading
Continue reading...

December 6, 2018

Last week, a crowd of Los Angeles fashion influencers and curious shoppers attended the opening of what they thought would be a new luxury shoe retailer. Surrounded by stilettos on pedestals and golden sneakers, the onlookers marveled at the work of an Italian designer named Bruno Palessi. “I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing,’” said a woman as she tried on a pair of leopard print tennis shoes. Continue reading

Continue reading...

November 30, 2018

Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading

Continue reading...

November 27, 2018

Last week retailers kicked off the holiday shopping season with Black Friday, a day once known for “door-busting” deals that sent consumers into a frenzy. And while companies still offer all sorts of markdowns and discounts on the big day, there are noticeably fewer news reports featuring crowds of angry people fighting over televisions. Not only have many Black Friday shoppers started digging for deals online, but also the event itself isn’t as special as it used to be. After Continue reading

Continue reading...

November 16, 2018

In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.

Questions:

  1. Why did Segway fail to connect with consumers in the Continue reading
Continue reading...

November 9, 2018

Visit the candy section of any American drug store and you’ll likely find some Kit Kats stocked unceremoniously alongside an assortment of other brands. But at the Don Quijote market in Tokyo, the chocolate-covered wafer bars occupy a place of honor in the megastore’s vast candy section. That’s because the seven-story market is one of the few places where consumers can browse through dozens of Kit Kat varieties developed exclusively for the Japanese market. From fruit-based variations to bolder flavors Continue reading

Continue reading...

November 8, 2018

A few months ago, Domino’s began running a TV ad campaign centered on a pretty unusual premise. The commercials showed workmen filling potholes with asphalt which were then spray-painted with the Domino’s logo. “We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” read a press release about the campaign. Called “Paving for Pizza,” Domino’s encouraged Americans to contact the company if they wanted some roads repaired in their town free of charge.

“Within the Continue reading

Continue reading...

October 30, 2018

Tomorrow night, children across the country will put on costumes and head out in search of as much candy as they can carry. And while many adults will accompany these kids on their sugary quests, plenty of others will be getting into the Halloween spirit without doing any trick-or-treating. After all, in recent years adults have become just as excited about All Hallow’s Eve as the most candy-crazed kids.

In fact, last year half of all Americans purchased a costume Continue reading

Continue reading...